Ian Luckett

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses,...

Author

Ian Luckett

Category

Technology

Podcast website

innovatetosuccess.com

Latest episode

Jul 5, 2026

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Episodes

EP172 - Ask Stuart #10 How Do I Get Aligned with My Business Partner with Stuart Warwick and Ian Luckett 01.03.2024

Stuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount.     As Stuart d...

EP171 - STOP Drowning in Desktops and START Finding Your Missing Minutes with Ian Luckett 28.02.2024

  As Stuart and I have learned firsthand, being an MSP business owner can feel like a constant struggle to find time for strategic growth, client relationships, and even just a moment to breathe.  That's why we're here to share some invaluable insights and strategies to help you shift from being a bottleneck to a delegating dynamo, allowing you to build a business that works for you, not the other...

EP170 – The Reality of Securing Your MSP in 2024 with Keith Hayes and Ian Luckett 23.02.2024

One key takeaway from our conversation with Keith is the importance of taking a proactive approach to security rather than simply relying on reactive measures. Keith emphasises the need for regular checking and monitoring, stressing that security should be someone's whole responsibility within the MSP team. By implementing thorough ticket triage and actively protecting against potential threats, M...

EP169 – BF Edition – Maximising MSP Profitability with Ian Luckett 16.02.2024

First up, let's talk about the importance of knowing your numbers. I can't stress this enough - understanding your finances inside out is absolutely crucial if you want to achieve long-term success in this game. It's not just about glancing at your bank balance now and then; it's about diving deep into your P&L, getting to grips with your cash flow, and knowing exactly where every penny is coming...

EP168 - So You Think You're Busy! - Getting Out of Overwhelm with Claire Jenks & Ian Luckett 09.02.2024

One of the key takeaways from our conversation is the importance of prioritizing self-care, particularly in the realms of sleep, nutrition, and exercise. Claire emphasizes the significance of refuelling and recharging our bodies to maintain peak performance, especially in high-stress environments like the MSP industry. By focusing on sleep quality and adopting small lifestyle changes, such as time...

EP167 - Embracing the Power of Culture Fit in MSP Recruitment with Jane Matthews & Ian Luckett 02.02.2024

Whether it's the struggle to find quality candidates or the uncertainty of what roles to fill, recruitment can indeed be a daunting task. But in this discussion with Jan e Matthews, we explored the transformative power of a cultural fit in your MSP and how it can make a significant difference in your employee engagement and team-building efforts.     We started our conversation by addressing the s...

EP166 - Creating a World Class Service Delivery Culture in your MSP with Darren Strong & Ian Luckett 26.01.2024

Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask...

EP165 - Are You Already An MSSP? Building Your Own SOC with Mark Taylor and Ian Luckett 19.01.2024

Mark Taylor, the CTO and co-founder of Chorus, a 24-year-old traditional MSP with a strong Microsoft focus, provided a wealth of knowledge on this subject. He explained that Chorus has three core streams: traditional managed services, a Microsoft-focused Dynamics practice, and a security web practice that has been operating for about five years.     The discussion started with a focus on the evolv...

EP164 - You've Found the Right Candidate... Now What? with Meg Fenney & Ian Luckett 12.01.2024

The Value of Consistency and Self-Investment    Meg starts by emphasizing the importance of consistency in building a high-performing team. To achieve this, business owners need to invest time in learning and growing themselves. Consistency, combined with self-investment, leads to the development of valuable managerial skills. Business leaders should focus on continually improving their skills, al...

EP163 - 5 Marketing Myths Smashed to Pieces with Paul Green & Ian Luckett 05.01.2024

Myth #1: Marketing is a One-Time Event   Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to...

EP162 - 2024 Let's Go! How to Make This Year Matter with Ian Luckett & Stuart Warwick 01.01.2024

One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach?     Stuart encourages MSPs to consider becomi...

EP161 - An MSP Year to Remember with Ian Luckett & Stuart Warwick 25.12.2023

So, it seems ap t as we recap our top 4 episodes , that we start with one of the most common challenges we see facing MSPs -   knowing where to start when it comes to growing their businesses.     In Episode 139 , titled " Where Do I Start When I Want to Grow My MSP? " we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The ke...

EP160 - Ask Stuart #9 - What Should the People Structure of My MSP Look Like with Stuart Warwick & Ian Luckett 15.12.2023

Building the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right.     Understanding the Challenge    As Stuart explains, creating the ideal people structure within your M...

EP159 - The Human Way to Get More Sales with Julie Hutchison & Ian Luckett 08.12.2023

In this episode, Julie and I delve into the world of MSP sales, offering you practical strategies to enhance your sales process and build stronger relationships with your clients. We understand that selling can be a daunting task, especially for tech-savvy individuals, but fear not – we're here to help you navigate the path to more sales and greater success.     The Six Human Needs     Julie intro...

EP158 - Ask Stuart #8 - How Do I Get More Cash in My Pocket with Stuart Warwick & Ian Luckett 01.12.2023

Stuart begins by emphasising the importance of scrutinising costs, both in your personal finances and within your MSP. It's astonishing how often we overlook those small monthly subscriptions that add up over time. Stuart shares a recent example of a client who discovered £2,300 in unnecessary recurring costs, equivalent to a full-time engineer's salary. So, a quick win for boosting your MSP's cas...

EP157 - Ask Stuart #7 - How Do I Get More from My Existing Clients with Stuart Warwick & Ian Luckett 24.11.2023

Stuart begins by emphasi s ing the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is optimi s ing the relationship and revenue you have with them. Many MSPs leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden e...

EP156 - Ask Stuart #6 - Why You Need A-Players in Your MSP with Stuart Warwick & Ian Luckett 17.11.2023

Defining A-Players   So, what exactly are A-players in the MSP world? Stuart breaks it down for us. A-players are those individuals who are not just content with the status quo. They have the drive to step into their full potential in their careers, often going above and beyond their job description. These are the people who aspire to lead, innovate, and make a significant impact on your MSP.     ...

EP155 – BF Edition – How to Feel Great Every Day with Ian Luckett 10.11.2023

The Importance of Quality Sleep     First and foremost , let's talk about sleep. It's not just about catching a few hours of shut-eye ; it's about getting quality rest that leaves you feeling rejuvenated and ready to conquer the day. I can't stress enough how critical this is. We all know how tempting it can be to scroll through social media or binge-watch Netflix late into the night, but these ha...

EP154 - Getting Unstuck - Client Success Stories with Julian Shelley & Ian Luckett 03.11.2023

Julian Shelley, a successful MSP owner, began his journey in 2011 when ' Managed Service Provider ' was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of...

EP153 – How to Sell More by Doing Less with Danny Boyle and Ian Luckett 27.10.2023

We kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs.      BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stan...

EP152 - 10 Top Tips to Supercharge Your Team with Ian Luckett 20.10.2023

1. Start at the Top - Plan Your Future Structure :    To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business...

EP151 – BF Edition – Time to Look in The Mirror and Run Your Own Race with Ian Luckett 06.10.2023

Here are our top three tips to help you get out of your own way :     1. Be Consistent and Build a Great Simple Plan :    We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and s...

EP150 – Why Your Story Is Important with Matt Newton and Ian Luckett 29.09.2023

In this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It's an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape.       Matt is of the firm belief that any tech solution or business model can...

EP149 - Why You Shouldn't Miss the 2023 MSP Global Event with Christian Jaeger, Soeren von Varchmin and Ian Luckett 22.09.2023

MSP GLOBAL , bought to you by the creators of CloudFest , i s an opportunity to j oin the top leaders in the MSP space to gain the insights and make the connections you'll need to thrive in this constantly changing industry .  Soeren talks about some of the h eadline speakers that will be taking t o the stage including Sanna Marin , Former Prime Minister & Head of Government of Finland . I t isn't...

EP148 - The Top 5 Helpdesk Automations That Every MSP Needs with Bradley Munday from Uptime Solutions and Ian Luckett 15.09.2023

Bradley Munday from Uptime Solutions joined us to shed light on the top 5 automations every MSP should be integrating.     First and foremost , Escalations . A critical aspect of managing an incident is recognising its journey through the helpdesk. While automating the ticket escalation process is common, Bradley stresses the importance of ensuring your system automatically logs 'who' escalated 'w...

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