Ian Luckett

The IT Experts Podcast

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses,...

Author

Ian Luckett

Category

Technology

Podcast website

innovatetosuccess.com

Latest episode

Jul 5, 2026

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Episodes

EP 050 – Why is My MSP Not Growing - 50th Episode Special with Ian Luckett 21.06.2021

We are still giving you a tonne of value but this time, it comes with so much MORE. First, we cover off what you need to do right now to get you on track and get your IT & MSP business growing. Spoiler alert! It's all about confidence and discipline. Secondly, as we launch this special episode, we also launch our brand new IT Experts Test, I go through with you in this podcast why we asked each qu...

EP049 - How to Adopt a Hybrid Working Environment with Ian Luckett 07.06.2021

This episode is a two-part podcast where I share with you the interview that BBC Radio London held with me talking about how to adopt to the new way of working. In this episode, I tackle the four key points and break down the tips and strategies in adopting a hybrid working environment, I share with you the 7-minute audio clip of the interview I had in BBC Radio London. In the interview, I talked...

EP 048 - Understanding How DISC Profiling Can Really Help Your IT & MSP Business 31.05.2021

PPA or DISC profile, whatever you name it, is a profiling tool that scores you from the questions you answer. It is an assessment of behaviour for you to better understand yourselves, your peers and your team members.    It scores you focusing on four personality traits:   D – Dominance   I – Influence   S – Steadiness   C – Compliance   I go on to explain more specifically the different types of...

EP 047 - Serving, Selling and Closing Online with Matt Elwell and Ian Luckett 18.05.2021

In this episode, he shared powerful tips on how to smash, destroy and kill any reservations, issues, and challenges that IT & MSP business owners have around prospecting online, how to talk to people online, and closing online.   Matt shares how he believes that human-to-human interaction built within the structure, despite technology automation and marketing, plays a very bold part in sales, now...

EP046 – Returning to the Hybrid Office with Ian Luckett 10.05.2021

Returning to the hybrid office will obviously come with leadership challenges for IT & MSP business owners, so I share with you 3 strategies or tips to get staff back into the office, get them working, and engaged.   1. Regrouping and reconnecting    2. Resetting individual targets   3. Creating an engaged environment    I hope that this episode helps you prepare to get your teams back to the offi...

EP045 - The Power of the IT Experts Community with Ian Luckett 03.05.2021

Welcome to the IT Experts Podcast - Break Fix Edition; shorter and sharper blasts of IT & MSP business growth tips, tricks, support, and advise.   And in today's episode, I share with you our IT Experts community and what it's all about, how it can help you, what it can do for you, and what it provides you.   Obviously, we created our own app that's aligned with our company values and created a co...

EP044 - How to Virtualise your MSP Teams, Leadership, and Sales with Heather Harlos and Jason Eberhardt from Bitdefender 26.04.2021

Heather shares with us how the way of selling and growing is evolving. She then talks about how making inclusive business decisions will not only get your business better results but also have your team buying in the same vision and moves the same direction. She also notes two sides to consider in selling virtually which are:   1. Technology   2. Strategic understanding before getting on a call an...

EP043 - How to Grow an MSP Marketing Team with Pippa Loveridge and Ian Luckett 19.04.2021

Pippa shared with us how marketing has changed in the last five years, with the trend now focusing a lot on the digital space such as social media, webinars, e-books. She also  foresees  this trend to  continue  in the next five years.   We talked about when, as an IT & MSP business owner, you realise that working with an external marketing agency takes too long and you need to be more reactive, t...

EP042 - How to Prevent Cancellations in Your MSP with Ian Luckett 05.04.2021

In this episode of the IT Experts Podcast - Break Fix edition, we talk about some proven and practiced tips that we have at the IT Experts community on how to prevent customers from canceling and postponing their services.   You need to remember that retaining your current customers is as good as finding new clients in your IT & MSP business.    But first, you need to understand what sales languag...

EP041 - Quick MSP Problem Solving Trick with Ian Luckett 22.03.2021

So, what are they?   Step 1: Get All the Facts - What is going on? What is the effect of the issue that is being identified?   Step 2: State the Issues Correctly - Look at the actual business impact of said issues objectively   Step 3 - Ask the Right Questions - What is the issue's impact on the client and on the business? Hear and listen to these questions' answers.   Step 4 - Agree on the Next C...

EP040 - Understanding Your MSP's Digital Marketing Footprint with Ayan Adam and Ian Luckett 15.03.2021

Ayan shares how your digital marketing footprint can be compared to real estate -- how much are you investing in it?   She also discussed how you don't necessarily have to hire a digital marketing agency for your IT & MSP business as there are many things that you can immediately do on your own such as:   1. Claim your Google My Business (GMB) listing   2. Get Google reviews   She also talked abou...

EP039 - How Does Targeted Marketing Works in MSP with Scott Millar and Ian Luckett 08.03.2021

In this episode of the IT Experts Podcast, we are fortunate to be joined by IT Rockstars' Scott Millar as we talk about how important is nailing your niche in your IT and MSP Business.   Scott talked about how helpful it is in generating more business in your IT and MSP business to really figure out your niche. And once you have clarity of what your vertical is, you need to map out your customer j...

EP038 - How to Take Your MSP from 6-7 Figures to Sold with Pete Matheson 01.03.2021

Pete talked about how he came into the decision of selling his seven figure MSP business, even after swearing not to.   We also tackled how the most important currency right now is TIME, and how important it is how and where you spend your time.   Pete also shared his long journey taking his MSP business from founding it to selling it just before the Covid 19 pandemic hit the world last year. He s...

EP037 - How to Create Scroll-Stopping Content with Kevin Clune and Ian Luckett 22.02.2021

We now exist in a time where most of our lives have been migrated online -- family gatherings, shopping, customer support, and business meetings. And as a business, there's only one thing that you can do, stand out from the crowd. And this is where putting out the right content comes to play.   Creating content for your IT & MSP business can be challenging at times, especially when you're not used...

EP036 - Setting Tech Teams Targets with Ian Luckett 15.02.2021

We discuss the importance in having an appraisal system to measure your team performance.       We also talked about the importance of you knowing that your team's job description is different from the appraisal system.       Your Team Targets should be SMART:   Specific Measurable Achievable Realistic Time-bound   I hope that this episode helps you and your IT & MSP business team.   You can acces...

EP035- Getting Productive and Profitable with Your PSA with Chris Timm and Ian Luckett 08.02.2021

Chris shared with us that there is no perfect PSA tool, BUT there is a perfect PSA tool for your business.       We talked about the importance of knowing what you'll be using your PSA tool is for, and that you use it right within your IT & MSP business.        Chris reminds that your PSA tool should be used with your overall contract management, it is not simply a service desk (many business owne...

EP034 - Perfect MSP Pricing with Nigel Moore & Ian Luckett 01.02.2021

In this episode of the IT Experts Podcast, we are joined by The Nigel Moore from Tech Tribe.    Previously, h e built a 1.5M  AU$  MSP business, and exited in 2016. And today, we are going to be talking about how perfect pricing works in your IT & MSP business.    We talked about the importance of confidence in building and growing your IT & MSP business. You need to know and trust yourself to do...

EP033 - MSP Business Growth Strategy 101 with Ian Luckett 28.01.2021

And in today's episode, I share with you 5 key business growth strategy elements that you can easily adapt in your IT & MSP business.   We cover the model that we use here at IT Experts, and that is the IT Experts MSP Profit Builder System. This system is broken down into the five elements that we cover today. They are:   1. The Profit Builder Blueprint   2. The 5 P's Sales System   3. People Perf...

EP032 - MSP Cold Calling Secrets with John Montgomery and Ian Luckett 25.01.2021

As an IT & MSP business, closing a deal and conversion is key in keeping the business going. Cold calling allows you to reach out to your dream client and the best way to engage with them, get to know what needs they have and how exactly can you help them.   John shares with us that as an IT & MSP business owner, you can sit down and wait for the phone to ring, or up your game and make that call. ...

EP031 - 5 Fundamentals to Become a Great MSP Business Leader with Ian Luckett 18.01.2021

We  all agree that the current world situation (even when this is too far from ideal) has opened opportunities to the IT & MSP industry.    Yes, you might have added a few clients, you needed to recruit new people, and the cashflow is doing good.    However, the biggest challenge for you as the head of the  organisation  is making sure that you can  maintain  and improve  the  good things happenin...

EP030 - MSP Recruitment Secrets with Ben Leeds, Jon Martin & Ian Luckett 11.01.2021

Ben shared with us how   even with the current world situation, roles in the IT & MSP space are still highly in demand, and it would be a challenge to attract a good candidate especially when you think that the market is depressed, and you can under offer.        Jon pointed out that with the skill scarcity in the IT & MSP space now, if you are looking at hiring a high-calibre talent, it is import...

EP029 - New Year New Success - 4 Pillars to MSP Success in 2021 with Ian Luckett 04.01.2021

We all agree that 2020 ha d  been a challenging year  and  not only for us but for our business. Many had to endure through struggles and challenges and had to adapt into the NEW normal, which heavily relies on the digital world.      This shift  was an amazing  opportunity for IT & MSP businesses, especially if you have a plan figured out  on how to cap italise on  your growth planning.       T o...

EP028 - How to Use Personal Branding to Become an Influencing Leader with Helga Davies & Ian Luckett 21.12.2020

Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD.   We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader.     We also discussed how being self-aware you are of your own personal brand can help you in your business...

EP027 - Yearly Planning Process Podcast with Ian Luckett 07.12.2020

Most IT and MSP business owners find the topic of business performance less than exciting, BUT, if you want to take your business to YOUR next level, you need to take this bull by the horns and you'll soon realise  the power of this exercise and how  important and interesting this  c an  be .      We run this exercise in our IT Experts Mastermind and I encourage members to do the same every 3 mont...

EP026 - 7 Steps to Avoid Shiny Ball Syndrome & Stay Focused with Ian Luckett 23.11.2020

Shiny Ball Syndrome happens when you lose focus on the tasks that matter because you find something else more exciting and interesting , you get distracted and  fall off your  plan. Next  thing you know , you've abandoned your original plan altogether  and are back to square one .   So, today we will talk about 7 important tips and tricks that would help you ensure that you don't fall victim to th...

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