The IT Experts Podcast

  Many IT , MSP  and Tech  businesses  don't pay much attention to their website's SEO, especially when they're generating clients offline  and through referrals . However,  Dave shares with us how supercharging your SEO can help you take your business to the next level, beat your competitors a nd stand out in a crowded market place.       Dave also shares with us how important  it is  that busine...

Today ,  I  share with you the  s teps that I take with my clients to help them understand , create and share the ir own  company values  with their  team s .    Once you have identified your  own  values, then it will help you to create and build your own  company   culture  and this will  also  help  build employee engagement and performance. In addition to this, it also helps your prospects and...

In this episode of the IT Experts Podcast, we talk to Yusuf McNulty, who is an absolute Email Warrior and we lovingly know him as Mac. He is a former Teacher turned Copywriter.   In today's show, we talk about the Fundamentals of Email Marketing, which is exciting because as we all know, emails lead to leads.   So, the purpose of the show, the reason that we've put this together today is to help t...

So, what is a peer  support  group  and how does it work ?    Business Owners' peer groups have been around for many, many years .   I first heard of them while I was reading Napoleon Hill's book  Think and Grow Rich.   I t's basically where business owners  come together,  build trust, build rapport, and share with each other  the challenges and successes in their  businesses . This powerful comb...

Terry emphasi s es that your website is and should be at the center of your marketing efforts.    If your website isn't fit for purpose, no matter how much you spend on  ads, Google, social media -- they all go to waste.   We also discussed how in this day and age marketing is no longer one job. Marketing is now all about being a good writer, good designer,  having  lots of social media skills, SE...

  You will learn, how do business strategies work in the tech space? What are its key elements?  and also , if it is really as much HARD work as most would believe? (Nope!)     Get your notepad ready for this episode that's full of useful tips and tricks that you can easily follow and use in your IT and Tech business.       But before anything else, let me just remind you that your people are the...

In this episode of the IT Experts Podcast, I  share with  you  a few secrets on   How to Build a High Performing Remote Technical Team . This will help you to   increas e  their productivity  and employee   engagement  and   when   you master a ll  this,   you  will  ultimately  see an inc rease  in  your  profitability.       It has been  a few difficult  months  in business  since the Covid-19 p...

These days, everybody seems to be busy   which is  great,   but th e real question   you should  be asking  is are  you busy   taking   your   business to   the  next level? Or are you being consumed  by  working  too much  IN  the technical side of  your  business?   That being said,  It  is very important t hat you   have  a good grasp  of   key revenue-generating activities in your business rig...

In this  IT Experts Podcast ,  I talked about the tried and tested model  that  we  use   to generate  quality  leads  for our IT & Tech Clients . We help you to  connect with people who need  y our services.    Why  use  LinkedIn? Simply put, LinkedIn is where professionals go to level up  and connect  in business.     Basically, i t  helps you  generates  high quality and qualified  leads.    He...

In this episode, I  talk  with  Fisayo  Olusegun, Creative Content Creator of Anointed Words  and we will be  talking about "Copywriting Essentials."   By learning how to make a well-written copywriting is  very  essential because it drives profitability, earns a Return  on  Investment (ROI) and achieves your business' goals by convincing your target customer that your product offering will solve...

In this very  special edition of the IT Experts Podcast , I talked with John Allard – founder of  The Video News Factory Ltd in Milton Keynes.   Today, you will learn the importance of using the right video for your Marketing strategy in making your content marketing, website brand building and all other different elements to help you through with your IT and Tech Business.   The purpose of this e...

In this episode, I talk   about "Surviving Major Business Disruption and beyond"     As Business owners, we are continually faced with challenges, difficulties and temporary setbacks. They are   unavoidable and inevitable .     By learning  stress management  and  how  respond with a positive attitude to each challenge,  will help you grow as a person and continue moving  forward.     We must b e ...

In this episode, I talked with James Burtt, who is an awesome brand performance expert.   You will learn what you need to do to get your brand out there, how you standout on a crowded IT marketplace which will ultimately help you generate more leads.  The purpose of this episode is to give you a clear understanding on how having and building a solid Brand makes a huge difference and impact into yo...

In this episode, I talked with a very special guest, Mark Matthews CEO, Leader and Visionary owner of ATG-IT in Bromsgrove, UK.    Mark has an amazing and inspiring story of how he transformed his business using his inspiration from a crisp packet.    He took his IT business from 0 to £2.8m, making him one of the most successful IT/MSP business owners I know.   In today's podcast, you will learn a...

In this episode,  we  had a great time talking with Kevin Lowe , h e is an absolute expert when it comes to finding and training the right apprentice and making sure that the apprentice  offers value back to you and your business  from day one .     Today, you will learn not just to find the right candidate that fits to your business needs but knowing whether it is the  best time  for you  to hire...

In this episode, I had the privilege to interview AJ Yager of Praxis Metrics Data from Austin, Texas. He will be sharing with us loads of tips on how you can learn, understand and implement Data Analysis that will help your clients grow and succeed their IT and Tech Businesses which will add value to your organization.  The purpose of this episode is to help business owners understand how Data wor...

Today I talked with Tiffany Kemp – CEO and Founder of Devant Limited. We share some business saving tips and tricks and strategies all around Business Contracts that you need to know that will help your business grow and run smoothly. When talking about Contracts, people generally use this as some sort of weaponry or an Insurance policy. When really it should be treated as a relationship that guid...

Today I talked with Ian Benjamin from DigitalExecs. He is a digital recruiter and an expert in head-hunting, recruiting and finding the right people in IT and Tech Businesses. In this episode we will help you to not only find, attract and interview the right candidates but also learn the huge impact of getting the right people in your organisation. One of the biggest issues amongst business owners...

Today I interview a great friend of mine, Matt Elwell – founder of Elite Closing Academy. In this episode you will learn the difference between Selling and Closing, and more importantly how the different elements of this process to help you close more business, convert more sales and help more people. All we did today was talk about the Ancient Art of Closing Sales. Essentially, Sales is an import...

In this episode, I will be sharing with you my 5 keys steps to New Year Success process. Last year was a very successfully year at Innovate to Success and I put this down to having a solid plan that I adjusted and measured throughout the year. I always have some kind of plan because it helps me keep out of and also manage unnecessary stress and changes that happen in and around the business. Today...

In this episode, I bring Anna Heim, the Head of Cyber Security and Data Protection Consulting at ARES Risk Management to the podcast. . Today, you will learn about the different elements of the current Cyber Landscape, how it is evolving and how you can respond to it. More importantly, what IT companies can do to integrate cyber into their value offerings and how to identify different malicious th...

In this episode, I interviewed the amazing Sam Rathling – the "Queen" of LinkedIn. And today, you will learn how the online Lead Generation process works and how you can help your message get out there and stand out from the crowd, which ultimately means that you will help more of your customers and clients. After listening to this show you will have the process that you need to generate more lead...

In this episode, I had the privilege to interview Gavin Page of Excelerate360 Ltd. He is an experienced sales and marketing leader, and runs a leading UK outsourced sales and lead generation company. He also works with VCs and Incubators advising start-ups and mid-tier software and technology companies on scaling sales operations. Furthermore, Gavin has a track record in creating new strategic rev...

You will learn how to build your confidence so that you can increase your leads, how to increase your profit margin, and how you can make your business a nicer place to work. In addition to the 5 Step DRIVE for business program that we understand in the previous episode, this week I get to test you out by giving you actions after each step to help you get your very own growth plan together. In the...

We have been in the space of helping IT and Tech business owners increase their sales, profit, and productivity over the last few years and as you may or may not know, I am a systems and processes guy. The Model that we use at Innovate to Success is called the DRIVE for business model. This model has delivered many clients amazing results over the past three years, and I want to share the fundamen...