The Infinitely Scalable Podcast

Special Guest - Brian Chontosh, aka Tosh. We are so thrilled to have Tosh back for another chat with us. Today we cover some of his important projects and passion around Diesel Days, which we are excited to be bringing a heap of our FitFilliate clients to in April, The Big Fish Foundation, and his exciting new project he is bringing to life The Hard Way. We do also touch on his amazing journey, wi...

If you want to get fitter who do you want as your guide - Fraser or Glassman? It’s Open Season!! Which is a bit like CrossFit Christmas and a time of fun & excitement. Today we discuss all the powerful things that we as CrossFitters have probably forgotten about CrossFit and even some different perspectives on this time of year!! Why We’re Different https://fit-filliate.com/dccpage If you want...

Special Guests - Rocky & Andrea McDowell - CrossFit AMRock We are very excited to host this chat with Rocky & Andrea from CrossFit AMRock. They have worked hard in their affiliate to grow an amazing team and also a tribe with an awesome culture!! They share some insights from their journey so far and what is to come for AMRock. Why We’re Different https://fit-filliate.com/dccpage If you wa...

What’s the point of more leads if you don’t have the systems to support them? Short answer? No point at all, well not if you want to keep them that is! It is easy to get trapped into the quick fix marketing of 50 leads a week or we can fill you gym. We get it. You need more revenue, and the only way that happens you think is more members. BUT - do you have the processes to handle 50 new leads a we...

Special Guest - Danielle Dressel from Ironclad CrossFit Such a great chat with Danielle for this episode. She is a powerhouse in every sense of the word, former police officer, mum, wife and now inspiring leader to her amazing community at Ironclad. She is very early in her journey as an affiliate owner and we talk through some of the big wins, lessons and realisations that the journey has been, a...

Do You Even Know Which You Are? It’s ok if you don’t have it nailed down…..most of us don’t!! This week Tony & Lisa dig into what at first seems to be a straightforward topic and most Affiliates would say they’re definitely Client Centric. But are you really? Listen or watch the full episode and follow up with our latest Million Dollar Coach Podcast episode to get the full story!! Lots of grea...

Special Guest - Cristina Anderson This week we have a great chat with Cristina Anderson. Cristina talks through her experiences as a coach and gym manager and what led her to seek out some mentoring for herself. We also cover the difficulties that female coaches often encounter, particularly when you aren’t aesthetically what a coach ‘should’ look like and overcoming that perception. She has had a...

Special Guest - Denise Thomas If you have been around the CrossFit space for more than a hot minute you will be very familiar with the name Denise Thomas. We are so excited to chat to her today all things coaching from Coach Development, Lesson Plans & Denise’s own journey into CrossFit, Coaching and Seminar Staff. She drops some amazing insights and knowledge bombs into the often overlooked a...

Special Guest - Sam Burns We are excited for this episode and a chance to have a chat to Sam. He brings some fantastic coaching experience to the table and well as some fantastic life experiences through his journey through recovery. Sam is also one of our lead coaches for the Million Dollar Coach Program, co host of The Million Dollar Coach Podcast & also the Talking Average Fitness Podcast I...

Do you know the difference between Painkillers & Vitamins? Tony & Lisa take a dive into this fun topic today. If affiliate owners can understand the difference between what they offer and the value they provide and the REAL problems they solve, everything becomes easier, clearer and more profitable!! If you’re keen to learn more about our Million Dollar Coach Program or our Power In Number...

Special Guest - Ashley Coppola Today we are excited to have a chat with Ash Coppola. Ash is an incredibly experienced coach both in the CrossFit & Yoga worlds, and has carved out a successful career in both. Ash is also one of our lead trainers on the Six Figure Coach Seminar and also co=host of the Million Dollar Coach Podcast. She shares some helpful insights into the role of being a Head Co...

Are Your Beliefs Holding You Back? Today we cover why it seems that Affiliate owners feel guilty about making money. And how our limiting beliefs hold us back in this regard. But also we cover off the need and value for accountability and understanding the framework of transformation, not only as they apply to members but also ourselves! If you’re keen to learn more about our Million Dollar Coach...

This week we welcome back Matt Spencer, co-owner of CrossFit Orillia in Canada. Matt was our very first guest on the podcast (go check out Episode 3…). So we thought it was a great time to catch up and see how he has been progressing this year. Matt has has some massive changes in the affiliate and also in his expanded role as a Coach with us here at FitFilliate. We chat about the value of coachin...

We want to end the cycle of coaches being broke!! Why? Broke coaches are less engaged, less committed and generally find it hard to really live their purpose, when their purpose is not paying the bills. On this episode we dig deep into changing perspectives about the value of coaching and coaches being able to realise that value. END NOTE: If you are feeling alone at your table this season as an A...

Why do we struggle to tell our stories? Affiliates often complain of a crowded marketplace, and how hard it is to get noticed in all the noise with other ‘lookalike’ brands. But we think the real issue here is in how we at times can lack the ability to really tell our stories. Beyond just saying we do CrossFit. CrossFit is the tool we use to truly change lives, the power and our difference is in t...

Are we setting our coaches up for success? Sometimes as affiliate owners we can feel as if we have to battle the world alone. But in reality we could have a weaponised team of coaches, taking the ride with us to help us drive the mission forward. This week we delve into how we can best set up our coaches to be successful, in a way that benefits everyone. END NOTE: If you are feeling alone at your...

If you want a successful 2023…….start now! Planning, forecasting, scheduling are all important parts of running an affiliate that often get overlooked.  Planning for the next year for challenges, events, growth opportunities should start in Sept/Oct. Unfortunately many of us assume Christmas is the quiet season and a chance to catch our breath and we will wait to be flooded by the new year cr...

Special Guest - Karl Eagleman from @whiteboard_daily For our 50th Episode milestone (can you believe it!!) we we so excited to have Karl jump on for a great chat about his story and how Whiteboard Daily started and how it has now evolved into almost a tribal movement of it’s own. Karl has some amazing perspectives on coaching & life!!! END NOTE: If you are feeling alone at your table this seas...

Are You Solving the Problems That Matter or Creating More Noise? In truth it is often the latter. This week we chat about how we can fall into the trap of running around dealing with the small things, so we don’t have to deal with the big stuff that might frighten or intimidate us. We spend all day chasing a few squirrels when in fact a buffalo can keep the family fed for much longer. END NOTE: If...

Surgical Compassion Another great episode from our archives where Tony & Lisa chat about this concept. If you have listened to prior episodes you will have heard Tony reference this term a lot, in regards to Coaching. They dig into what it means and also how it looks in a practical context to help you grow your business. If you want be coached rather than talked at, or worse down to, then we c...

Affiliate Owners & Coaches ARE Entrepreneurs It can be hard for owners and coaches to recognise the importance of seeing themselves as true entrepreneurs. So many times we hear them describe themselves as ‘just a gym owner’ or ‘just a coach’. But making this powerful shift to their identity can lead to amazing results. Listen as the team take a deep dive into this subject today! If you want be...

Why is asking for help so hard? We are all human and we know it can be hard to admit when we need help. This is particularly challenging for business owners when you think you need to have all the answers. As coaches and affiliate owners that’s what our members look to us for. We do a deep dive on the psychology of asking for help, and also accepting the help that is out there. If you want be coac...

Do you have coaches or paparazzi? We get it, content makes the world go round and it’s a noisy space to get your brand out there and your stories told. This week we delve into the issues of expecting and needing coaches to take pics during classes and adding extra onto their plate. And let’s face it they’re probably better coaches than they are happy snappers! If you want be coached rather than ta...

What is it to be a great coach? Spoiler Alert - it’s not just about teaching movement!! There’s often a cycle of frustration in an affiliate owner - coach relationship. The affiliate owner wishes their coaches were more engaged, did more things to help move the business forward etc. While the coach feels like their worth is determined by certifications but it’s not being recognised monetarily. We...

How do we effect change as coaches? As we have discussed many times the model of FitFilliate is based around coaching, around behaviours and working to help clients find their own solutions. Part of that process as a coach is effecting change, and we do a deep dive on how to truly achieve that within your Affiliates If you want be coached rather than talked at, or worse down to, then we can help....