The Infinitely Scalable Podcast

Cat & Cloud Coffee makes a mean breakfast burrito — and, of course, a great cup of java. But that’s not the main reason Jared Truby founded the Santa Cruz, California, coffee shop. “I like creating things that people can feel connected to and authentic in,” Jared says. “What ended up spawning from that is just how can we create authenticity and a unique connection for not only the people who c...

Some know Jeff Tucker as the CrossFit Gymnastics guy. Some know him as a career firefighter, bomb tech, and arson investigator. But when he retired from the service and found himself struggling to adjust to civilian life, he turned to plant medicine — and came out the other side a changed man.  “The healing that came from it was immense,” he says. “It is the knowledge that surpasses all understand...

You might know Danny Lopez-Calleja as the founder of CrossFit Soul/Team Soul Training; a celebrated coach and unrelenting grinder. Always working, always hustling. That hustle, in business and in fitness, has paid off. But in this episode of the Infinitely Scalable podcast, Danny share’s what it’s been like to lay off the gas a bit — and lean into the things that matter most. CHAPTERS0:00 Intro. 6...

Five guys + two decades’ worth of CrossFit each = a lotta reps in the room.  But two decades of CrossFit gets you more than physical fitness — if you’re doing it right. It gets you perspective: about what really matters and why.  In this episode of the Infinitely Scalable podcast, Stephane Rochet (Senior Content Writer for CrossFit, former CrossFit Seminar Staff Flowmaster, 15-year collegiate stre...

After years of tumult and changes in ownership and leadership, CrossFit once again finds itself on the precipice of transition — and there are armchair experts everywhere. But you’d be hard-pressed to find any with the perspective trifecta Daniel Chaffey has: as International Director for CrossFit, LLC, the founder of the French Throwdown, and founder of CrossFit Louvre. In this episode of the Inf...

There was no rock, log, or other obstacle — and yet, Taylor White Moffitt found the ground rising to meet her as she ran through a Boulder, Colorado alley. It was freeing in the way a smack to the face often is. “I just felt this feeling inside me of like, ‘You cannot keep up this bullshit anymore,’” she says. A psychotherapist, she’d dedicated her life to helping people reduce their suffering. Bu...

He’s the producer behind three of the world’s leading fitness documentaries. He’s one half of the dynamic duo that is hit YouTube channel “The Buttery Bros.” He has exceptional hair.  And, as it turns out, Marston Sawyers is human, too.  “It’s a very fun show and we try to keep it lighthearted, but behind the scenes, I was broken,” he says of the early days launching The Buttery Bros in the afterm...

The world is changing faster than history can record it. Just a couple generations ago, kids rode bikes until dusk and all a phone was good for was making calls. Now, every headline seems more dire than the last. We sit and look at screens all day — and so do our kids. Our medical experts and healthcare providers are just as unhealthy as we are. Everyone’s got opinions and everyone’s on a prescrip...

For Rob Merto, signs were just the family business. Then, he found CrossFit (and a warehouse gym in dire need of wall-ball targets) and what started as a summer job became an art — and the go-to signage and brand-packaging solution for CrossFit gyms and competitions around the world, including the CrossFit Games. Athlete placards, lane markers, floor decals, banners — if you’ve seen it on a wall o...

The first time a kid tried to be friends with Trip O’Connell, Trip kicked him in the head. “I was not a friendly kid,” Trip recalls. It’s a surprising backstory for a community leader celebrated for cultivating caring and connection. After serving for six years in the United States Air Force as a Tactical Air Control Party/Joint Terminal Attack Controller, today, Trip is Senior Program Manager for...

In CrossFit’s earliest years, there was no roadmap — only innovation. Today, there are more playbooks and guidelines and how-to’s than ever — and ironically, it’s turned CrossFit affiliates into the very big-box gyms they once stood in contrast to. In this episode of the Infinitely Scalable podcast, our hosts (all O.G. CrossFitters who’ve seen a thing or two) discuss this turning tide — and how af...

If you were a CrossFit affiliate owner in 2010, you didn’t need marketing. You were cool, and the cool kids would find you.  Then CrossFit got big, and in came the gurus and talking heads with their playbooks.  Now, it’s mainstream — but it isn’t the members who’ve turned pack mentality. It’s the affiliate owners themselves.  It’s understandable: There’s been doubt. Uncertainty. Conflict. Fear. An...

Jason Welch is many things: nurse anesthetist and former flight nurse. CrossFit affiliate owner and Level 2 Trainer. Husband and father. Those who know him know that whether he’s leading a seminar or responding to a deadly car crash, he does so with seemingly superhuman calm and kindness. In reality, it’s practice: a lifetime of choosing the unfamiliar, uncomfortable path.“And I tell you what: It...

It’s the voice in your head screaming at you to put the barbell down. To give up on that small-business idea and go back to something easier. To get back to comfort at all costs. Tosh calls it the “mind’s mind.” “I have a mind, and the mind has a mind of its own,” he says. “And anytime we're faced with challenge; stress; we're under duress … this mind's mind kicks in, and it starts to...

Mike Giardina has spent decades grinding. Being tough. Gritty — in the U.S. Navy, as an Operations Specialist 2nd Class. As a high-level CrossFit athlete and Seminar Staff Flowmaster. And as a survivor of trauma. He’d grown up dodging the shrapnel of his father’s explosive outbursts, using drugs to cope. He watched friends overdose around him. And after he left the Navy in 2009 — while dealing wit...

In this episode of the FitFilliate Podcast, we sit down with the legendary Annie Sakamoto, a CrossFit OG, Games athlete, and coach who has inspired countless individuals around the world. Annie shares her journey from being one of the original CrossFit firebreathers to embracing her role as a mentor and leader in the fitness community. We explore the evolution of coaching, the power of connection...

In this dynamic episode of the FitFilliate Podcast, we dive into the crucial process of reflection and goal-setting as a superpower for affiliate owners and entrepreneurs alike.  We unpack the emotional phases of business, from uninformed optimism to the valley of despair, and discuss why most people fail to connect their goals to what truly matters. Discover the transformative power of ecological...

Join us for an unforgettable “party” on this episode of the FitFilliate Podcast featuring CrossFit’s quintessential storyteller, Tyson Oldroyd. From the early days of creating content at CrossFit HQ to leading the charge in making members the true superstars, Tyson shares his journey, insights, and the pivotal role storytelling plays in the CrossFit community. We dive deep into: The magic behind r...

Don't miss this behind-the-scenes look at what makes FitFilliate tick—and how failure isn’t the end but the beginning of growth. 👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this raw and revealing episode of the FitFilliate Podcast, Lisa takes the reins to dig deep into the...

What happens when passion meets curiosity? 👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we sit down with Dave Lipson, co-founder of Thunderbro, to explore how fitness evolves beyond the dogma.  From bridging the gap between aesthetics...

Your story is more powerful than you think  👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we explore how telling authentic stories—yours, your gym’s, and your community’s—can become the cornerstone of connection, trust, and growth for...

Jenn Pishko from CrossFit Medical Society, who shares the exciting developments that are redefining the relationship between fitness and healthcare 👉 Want to learn from other successful CrossFit Affiliate Owners & Coaches?  If so, click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we’re joined by Jenn Pishko, co-founder of the CrossFit M...

In this episode, we reveal the true power behind successful coaching—and it’s not what you think ! 👉 Want to learn from other successful CrossFit Affiliate Owners & Coaches?  If so, click here https://www.skool.com/fitfilliate-public-4537/about In this FitFilliate Podcast episode, the crew dives deep into a fundamental concept that sets successful coaching apart: the power of building self-be...

Tune in now and be inspired by the transformative power of CrossFit across borders! 👉 Want to learn from other successful CrossFit Affiliate Owners & Coaches?  If so, click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast,we are joined by Juria Maree, Southeast Asia Affiliate Manager, co-founder and head coach of CrossFit Enduro, and member o...

Lisa and Andrew are left unsupervised, they dive deep into a pivotal question from the Fit Founders League: Do you create more than you consume? 👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this high-energy episode of the Fitfiliate Podcast , Lisa and Andrew are left unsuper...