The Infinitely Scalable Podcast

It can be very tempting at times to just simply want all the answers.  But is this really a good thing?  Lisa & Tony take a deep dive into this topic and talk about how having all the templates and answers might not be the simple fix you think it is. Got an option on this?  Drop it in the comments below or reach out to chat!  We’re always open to hearing from YOU the community Why We’re Differ...

Our topic this week was inspired by a recent post by CrossFit OG Craig Howard, the owner of CrossFit Diablo.  The post referenced owning an Affiliate should be viewed as a legacy and that owners shouldn’t have an exit strategy. We dig into this and look at what and exit strategy actually is and why it is important to look at it from both sides. Why We’re Different https://fit-filliate.as.me/DCPReq...

This week we had the pleasure of welcoming , the one and only Zach Forrest on the FitFilliate Podcast.  Zach is def one of the OG’s in our space, and has indeed worn many hats, from Navy Seal, Affiliate Owner Games Athlete, Director of Partnerships PushPress and being a CF-L4 on the CrossFit Seminar Team. This was a great conversation and Zach shared some powerful insights and thoughts with us abo...

This week we had the pleasure of welcoming one of our favorite people, and greatest friends, the one and only Nicole Carroll on the FitFilliate Podcast. Nicole is many things, not the least of which the personality she is in the CrossFit ecosystem as the Director of Brand. She is equally intriguing, if not more so as the human she is, and we are happy we got a chance to show a glimpse of the girl...

This week we had the pleasure of welcoming back one of our greatest friends, ultra athlete, all around badass and maybe one of CrossFit’s most intriguing subjects; Tosh.  On this episode of the podcast though we dig and dive deeper into the foundation behind the philanthropic brainchild of Tosh. The Big Fish Foundation. Having just completed this years big fundraiser in the mountains at his home w...

This week we talk all things leadership, coaching and life balance with Jodi Walter, owner of Fit2Lead, CrossFit Coach, and amazing mum & wife. Jodi talks openly about how Fit2Lead came to life and what she hopes to help people achieve through her incredible retreats. We are taking limited clients each quarter, affiliate owners and coaches.  Book your consult today via the link in bio.  Redisc...

Why do you train?  Is it just so you can get more PR’s in the gym, and train for 5 or more days a week? Or is it so you can use your fitness to lead a full active life, full of experiences and fun?   This week we are super pumped to have Chris Spealler on the show! Most would recognise Chris from his time as a Games athlete and whilst that’s an important and epic time in his life, his philosophy t...

This week we had a super fun and insightful chat with Rex McIntosh, Board Member of the Big Fish Foundation & CrossFit Hq Snr Director Strategy. We talk all things CrossFit affiliates and HQ as well as digging into the important work that is done by the Big Fish Foundation. If you’re an affiliate owner that often sits and wonders what does HQ do for me, or what do I get for my $3000 a year, we...

This week we grab an episode we recorded a couple of months ago with Michael Michaelides, the owner of CrossFit Downtown Atlanta. @michaelsquared1 @cfdowntownatl If you’ve been to a seminar in that are there is a fair chance you have graced the door’s of Michael’s amazing facility.  We get into all things about affiliate ownership, how he creatively set up his box to keep members safe during the p...

Tony & Lisa have a fun chat with two of our favourite humans - the Starretts!!  It’s always a lively and fun chat when we get to sit down with Kelly & Juliet and talk all thing functional movement, CrossFit and their exciting new project Built To Move. This is a great chat where we get to break down the why behind this new project and lessons they have learned about training and movement a...

Tony & Lisa get into some big stuff this week around the concept of why when as humans, we get stuck, we seek answers and quick fixes vs looking at the behaviours and patterns that got us stuck.   Why?  Well we can feel like failures when we look internally, and it is far easier to look for external things to fix We are taking limited clients each quarter, affiliate owners and coaches.  Book y...

Today we get to chat to Eric, the Head Coach of NYPD CrossFit, one of our not for profit affiliates. This is a great chat about how NYPD CrossFit came to be, how they served their community through the lockdowns, and now most importantly how they continue to help first responders in their wellness, both during and post service. Eric has a depth of knowledge and his passion for this community it ou...

Back to our regular program this week with Lisa & Tony back in the chairs.  This week we were inspired to talk about a recent Instagram post from @fitfilliate which garnered a bit of discussion. We asked if people could define the difference between Trainer, Coach & Mentor.  And because it is Tony’s favourite topic we also discussed Guru’s as well. There is a place for everyone in the ecos...

This week we are excited to once again welcome back Nathan King, owner of CrossFit Branson in Missouri for a repeat chat! Since we last caught up, Nathan has led CrossFit Branson through some big changes including a move to a great new facility!!  We talk all thing affiliate owner life, coaching and the power of making time to get out and do what you love, outside the gym. We are taking limited cl...

This week we talk to the incredible Dave Colina, founder of O2 Hydration.  We get into his journey into CrossFit but also get to dig deep into his journey as an entrepreneur into such a hectic field as the supplement drink market.   As you will learn Dave has a very solid why that drives everything he does and it clearly filters (boom tish see what we did there) through all the layers of his life...

We are excited to host the one and only Austin Malleolo - one the most OG of the OG’s.  Austin has has one of the most comprehensive stories through the CrossFit ecosystem, from Games athlete, coach, seminar staff, affiliate owner and many many hats within HQ.  This is an awesome chance to talk all things CrossFit & coach/affiliate owner life with one of the most experienced people around. We...

On this episode we got to chat to one of our international affiliate owners - Ray from CrossFit Xray in Taiwan. This was a great chance to learn about how cultural aspects can make running an affiliate challenging and some of the things we take for grated as easy, are not so straightforward in different markets. Ray has an amazing drive and passion not just to grow his affiliate and help his tribe...

On this episode we got to chat to the one and only Danny Soul from Team Soul Training.  Danny has been around the CrossFit landscape long enough to really be an OG.  This was such a refreshingly honest & authentic conversation, where we talk about the early days of CrossFit and how the ecosystem has changed.   The incredibly special and unique thing about Danny & Team Soul Training is that...

On this episode we got to have a great chat with Adam Siecinski from Rugged Peaks CrossFit. One of our favourite things to do is to talk to affiliate owners and learn about their journey. He and his partner Jamie, along with their beautiful young son Knox, have recently embarked on their journey of affiliate ownership and this chat was a fantastic insight into the adventure so far.  Some great les...

On this episode we are thrilled to sit down and chat to the one and only Nicole Christensen, CF=L4, Seminar Staff and all around OG.  Nicole shared many awesome insights into her history with CrossFit, bringing the L4 evaluation to life and some wisdom around running an amazing affiliate, and coach development. We are taking limited clients each quarter, both affiliate owners and coaches.  Book yo...

Super excited for this episode to welcome back Cristina Anderson.   On today’s episode we talk about her recent achievement to earn her CrossFit L4 credential.  But most importantly we talk about her journey to get there and how she had to not just work on her technical skills but also changing her own limiting self beliefs and behaviours.   A powerful lesson in surrounding yourself with likeminde...

Are You A Square Peg being forced to fit in? We love how the affiliate model allows boxes to truly be unique.  By design you can build it however you want.  This is a very important aspect of what we do here at FitFilliate.  We learn about YOUR affiliate, what makes it special & unique, and WHY it needs to exist. And if you have forgotten some of these things we will help you discover them aga...

What do Unicorns & a plentiful supply of coaches have in common? Apparently both are almost impossible to find!  If you look at the socials there are endless ads and post recruiting for coaches.  Boxes just never seem to have enough or have trouble getting them to stick around. What is the secret sauce to building a stable of unicorns?  On this episode we look at it from 3 points that are very...

Time Do you spend it? Do you invest it? Do you waste it? The cold hard truth is we don’t have as much time as we think we do, yet we take it for granted that we will find time one day to do the things we want to. We hurl ourselves into busy work to stop ourselves from feeling or thinking, and we get caught up in fighting the fires. One of our core pillars is helping our clients achieve the Freedom...

Alternate Affiliate Operating Systems Lets start out instead of telling you what you can expect to learn, lets tell you what you wont. This is not another half-assed arrogant attempt at assuming that we know your business better than you. No, this is going to be us giving you tools so you can use them where you need them. Our hope for this course is to change how you see the limitations in your bu...