The IAB UK Podcast

Across the IAB's membership of some 300 companies, it is the individual stories that are often the most interesting to tell, and today's episode is no exception. This week, James talks to MiQ’s co-founder and CEO Gurman Hundal, as part of our ongoing Meet the Founder series. From his early days in ad networks through to running a company in 30 different countries around the world, James and Gurman...

To mark National Anti-Click-Through Rate Day 2022, James Chandler speaks to Playground XYZ’s Head of EMEA, Ben Dimond, to discuss clicks, cookies, attention, and what this all means for the future of measurement. From exploring why clicks are so hard to shake to explaining what attention offers in a cookieless world, their conversation is a plentiful buffet of all things online ad measurement. Wat...

For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners, for media planners'. The report reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022. James and Diane's chat covers connected TV, ‘the forgotten audience’ and gets the inside track f...

In the first Policy Special of 2022, Christie Dennehy-Neil and James Davies of IAB UK's Policy & Regulatory Affairs Team bring you up to speed on the online ad ban for HFSS products, currently working its way through parliament, share updates on the Online Safety Bill and the OAP (the Online Advertising Programme), the lowdown from the CMA on the newly set up Digital Markets Unit, as well as l...

In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Unified ID 2.0, one of the solutions being developed to help prepare digital advertising for the post-cookie world. The future of user identity, privacy and targeting online can be a complex and often over-complicated topic, but Phil helps break it down in a really straightforward way, as well as giving...

After a short break for Christmas, the IAB UK Podcast is back for Season 9 and in this episode we're doing what we do best in January: looking to the year ahead and helping IAB members cut through 2022 trends to help navigate what's hot (and what you need to know about it) this year. Bringing together some of the finest minds in trend-seeking, James chats to Carat's Dan Calladine; Marek Wrobel, He...

In this final episode of Season 8 of The IAB UK Podcast, and the last episode of the year, James is joined by three familiar IAB expert voices to look back on the year: Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, Elizabeth Lane, Head of Research & Measurement, and Tina Lakhani, Ad Tech Consultant. Recorded at our '2021 Wrapped' webinar earlier in the week, let this episode...

This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it? The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant...

In our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide. They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is gr...

This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of starting a new digital advertising business, how true they’ve remained to their initial vision and what they might do differently if they had their time again. In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice tec...

This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Connected TV. In this special episode to celebrate the connected small screen, James chats to Rick Oakley, Digital Director for Northern Europe at Johnson & Johnson and Laura Belchier, Senior Sales Manager at Amazon Ads. In their chat about TV stream...

With COP26 just over a week away, we turn our attention to the climate crisis in this week's episode as James chats to Steve Pollack, Head of Media Communications at Nestle UK and Ireland to talk about his fight to tackle climate change within and beyond his role at Nestle. James and Steve talk about Generation Regeneration , encompassing Nestle’s actions and commitments on climate change, which c...

In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising. In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover th...

In this special episode to coincide with IAB UK's third annual Podcast Upfronts , James gets a sneak preview from one of this year's partners, Global's Faye McDowall, Strategy Director for DAX . They look ahead to DAX's session with Vogue Williams and Joanne McNally, hosts of podcast My Therapist Ghosted Me , get into why comedy podcasts work so hard for advertisers and throw forward to all the la...

In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger. With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 mo...

In this latest edition of our Policy Special series, the IAB's Christie Dennehy-Neil and James Davies get into what advertisers and members can expect from the government’s plans to change aspects of UK GDPR following Brexit and give an update on the ban on HFSS advertising online - everything from what’s exempt through to how it will actually be regulated. The Government has now published&nb...

This week, James talks to UKOM’s CEO Ian Dowds and Tasneem Ali, Client DIrector at Ipsos about Ipsos iris, their new partnership to measure the size of the UK's online audience. They cover what UKOM is and why it has partnered with Ipsos iris, talk about who the audience measurement tool is for and what you can get out of it, as well as touching on the partnership’s potential for the future. Find...

Our first episode of season 8 is part of Audio Week 2021, the third of four emerged and emerging specialism weeks also covering E-commerce, Connected TV and Gaming, with Audio Week brought to you in partnership with our sponsor, Spotify. In this episode, regular host James Chandler chats to Will Freeman and Luke Taplin-McCallum from AudioMob about audio in gaming. They relive their adolescent...

Ad-funded journalism once held the powerful to account. It looked out for our safety. It helped us to navigate the thousands of entertainment options that bombard us every minute of every day. It gave us all a seat at the table. But not anymore. With ad funded, quality news a thing of the past, can you tell fact from fiction? In this special Stay Engaged collaboration with podcast 'Oh What Now', h...

In this episode, join IAB UK’s Sophia Haynes as she chats to the British Heart Foundation’s Executive Director for Marketing, Fundraising and Engagement, Claire Sadler. They cover Claire’s career as a high-profile marketer at brands including BT and Direct Line as well as her role as Executive Committee Member of WACL, the network of the UK's most senior women in advertising, communications and me...

In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session covers it all in an immersive practical guide for marketers, agencies and brands. Kath, Ben and Sam chat about how 8D differs from stereo and 3D production, explorin...

Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, Pete Buckley and Alina Kulesza discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techn...

In this session, LADbible Group’s Anna-Lee Bridgstock and David Milsom get to the root of the hotly debated question: Does data kill creativity? Together, they tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They give their unrivalled insight into how one of the world’s largest publishers continues to generate billi...

There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across the world empty, any marketer working in the travel industry has been forced to react and response in extraordinary ways. In this episode of Stay Engaged, senior marketer at TUI, Toby Horry, looks back at what's been important in marketing over...

A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crises and build back differently. There is lots of change ahead and, for the open minded and curious, plenty of new things to experience and learn. Anomaly's Founder, Johny Vulkan, explores more in this offstage se...