The IAB UK Podcast

Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models.  To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media L...

Welcome to 'Diversity Unlocks Discovery', a new IAB UK podcast mini-series in partnership with Meta, hosted by the IAB's Director of Transformation, Sophia Haynes. In six episodes over the course of the next year, we’ll surface some of the obstacles that are currently preventing digital advertising from being more inclusive and diverse, and explore how we go about changing things for the better. I...

This episode explores how Gousto and Spotify used data to match recipe ideas with your favourite tunes. Alongside media agency, the7stars, you’ll hear the team explain how Gousto leveraged the power of audio and mood to reach their audience in the moments that matter most, how innovation requires a bit of science and a lot of collaboration, and how to make the most of partnerships. Hosted on Acast...

James Chandler, IAB UK’s CMO, takes a meme-focused look at the fortunes and fallacies of online advertising in its 27-year history. Join James as he looks at how it started, how it’s going for the internet - from “a passing fad” in 2000 to record online ad spend. He also breaks down some of the unintended consequences of digital advertising over the past three decades and what we can learn for the...

How does the industry need to change in order to stop letting down parents? Emily Roberts, Co-Founder of The Women in Programmatic Network and Senior Associate at PwC, is joined by Louise Watson, Practice Director at Propeller Group to dig into the findings from the 'Exploring Parents in Media and Advertising’ survey. Hosted on Acast. See acast.com/privacy for more information.

The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative. Join host, Tyrone Stewart from New Digital Age, as he navigates the tricky world of brand and consumer connections with expert advice from leading matchmakers: Octave Audio, Permutive, Number Eight and A Million Ads. What's the recipe for the perf...

Magnite’s Demand & Publisher team leads host an honest discussion about the future of omnichannel media buying including focusing on the growth of the CTV market and the rise of AVOD, the deprecation of the third-party cookies and the focus on measurement and audience identity. Hosted on Acast. See acast.com/privacy for more information.

Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order...

Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring true for some sites, it’s time to recognise that digital advertising has come a long way. But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive in...

Consumer habits are changing everywhere, whether you’re in Dubai, Singapore, New York or London. As we look to the future, our mission must be to strive for global digital standards that meet consumers needs and work for our digital futures. In this conversation, NBCUniversal’s Hayley Cochrane and former host of CNBC’s Marketing Media Money, James Wright discuss why the industry needs a unified re...

We live in a complex world, and no we don’t just mean ad tech (but, good point). Leila Sheridan - Head of Brand & Agency at Criteo - is here to discuss why creating meaningful human connection is the key to navigating this. Leila isn’t your typical Head of Brand & Agency. Over the last seven years she has also worked in refugee camps across Europe and has acquired some beautiful truths alo...

AdTonos share the latest smart technologies that allow consumers to interact using speech to order goods and services and ask for help. How do these technologies incorporate machine learning and AI to communicate using NLP techniques and identify speech and language differences that target and support diversity such as race and disability? In this session, learn how social media, retail, health, b...

TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on the Essential Marketplace by TripleLift, offering advertising solutions for every channel and every objective. Hosted on Acast. See acast.com/privacy for more information.

The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in accelerating the digitisation of our lives, but also merging work with our personal life. How has this changed our habits as consumers? What does this mean for brands and advertisers? The team at Microsoft Advertising set out to understand the impact...

In this final episode of Season 9 of The IAB UK Podcast, James talks to the IAB's Policy team - Christie Dennehy-Neil and Beth Rogers - about the Online Advertising Programme, or OAP for short. The OAP has been set up by the Government to review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework. W...

As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharahil to discuss how brands are approaching and celebrating Ramadan online. A year on from last year's episode with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the foc...

As we prepare for  Engage 2022  at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the last of three episodes this week, we relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation, although this podcast episode was actually first broadcast as part of Stay Engag...

As we prepare for  Engage 2022  at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the second of three episodes this week, we're returning to Engage 2018 when a pre-Dragons Den Steven Bartlett took to the stage to share the Social Chain story, aged just 25. Four years later and after a couple of ye...

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the first of three episodes this week, James revisits his conversation with Stacey Dooley which closed the show at Engage 2018. It’s a fascinating half hour not only from the point of view of understanding what she’s been up aga...

If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies are phased out, you probably won't have been able to avoid the term 'clean room'. But WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this episode, Permutive's CEO Joe Root reveals all. From walled...

This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exacerbated by the global pandemic. In this discussion, James talks to Manchester Metropolitan Uni's Jo Bodley and Jeff McCarthy who both lecture in Digital Marketing, as well as Ellie England, Commercial Director at Microsoft Advertising who is also based...

The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week’s podcast, James is joined by the IAB’s resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for...

Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every...

After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing senior decision makers together to debate the big issues and shape a sustainable future for digital advertising. In this special episode recorded live at Leadership Summit, hear from speakers, Townhall hosts and delegates as they share their highlights,...

This week’s episode is a special interview for International Women’s Day with Zara Gregory, Global Business Director at Anomaly London and member of Bloom, a professional network for women in communications. In the discussion, James and Zara talk about 'The Great Return', a practical guide on the return from maternity leave, launched by Bloom in 2021. A recent survey led by Rachel Stern for Bloom...