The IAB UK Podcast

In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on agentic AI, retail media and creator marketing to trust, audio innovation, measurement and cruise media. We also revisit some of the season’s standout moments, including recording live from SXSW London and going behind the scenes at Spotify and Snapchat. Plus, we look ahead to Season 20, launching...

In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the moments that matter during one of the biggest cultural events in the world: the World Cup. Host James Chandler is joined by Andy Baker, Head of Strategy at Footballco, JT Tesfamariam, Content Sales Lead at YouTube, and Emma Newman, Chief Revenue Officer at PubMatic, to explore what it takes fo...

In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultural moments that extend far beyond the final whistle. Host James Chandler is joined by Matt Eschert, Head of Industry at Reddit, Imogen Blackwood, Business Director at Publicis Media, and Paul Lowrey, Director of Solutions Marketing & Enablement at GumGum, to...

In this special episode of the IAB UK Podcast, recorded live from SXSW London, James Chandler is joined by Sir Martin Sorrell for a wide-ranging conversation on the future of advertising, media and technology. As one of the industry's most influential figures, Sir Martin shares his perspective on the trends reshaping the marketing landscape, from the rapid rise of AI and changing consumer behaviou...

In this episode of the IAB UK Podcast, James Chandler is joined by Jake Thomas, UK General Manager at Snap Inc., to explore how Snapchat has evolved from its early beginnings into a platform that plays a growing role across the entire customer journey. They discuss the biggest misconceptions that still persist about Snapchat, the unique company culture that helps shape decision-making at Snap, and...

In this episode of the IAB UK Podcast, James Chandler is joined by Anne-Marie Lavan, CMO at Bauer Media, to unpack the recent rebrand of one of the UK’s most recognisable audio brands: KISS. From refreshed visuals and unique identities across each KISS channel to the development of a new audio language and a high-profile launch event, the rebrand marks a major evolution for the brand. Anne-Marie s...

Trust has become one of the advertising industry’s biggest talking points, but what does it actually mean in practice for brands, publishers and audiences? In this episode of the IAB UK Podcast, Alex Kozloff sits down with Imogen Fox from The Guardian and Theo Luke from The Trade Desk to unpack the relationship between media environments, trust and advertising effectiveness. Together, they explore...

In this episode of The IAB UK Podcast, James is joined by Cecilia Morelli, Director of Marketing at SXSW London, to explore how one of the world’s most influential festivals is making the leap from Austin to Europe. From the challenges of launching in a new market to the core idea of 'convergence', where tech, music, film, business and innovation collide, the conversation unpacks what makes SXSW s...

Recorded live at the IAB’s Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the industry to explore the evolving role of the open web. Hosted by IAB’s Pat Hann, the discussion features Joel Livesey (The Trade Desk), Samara Hocihara (The Telegraph) and Max Gold (the7stars), offering a mix of brand, publisher and platform perspectives. Together,...

In this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of innovation in digital advertising. What began as sponsored product listings and shopper marketing has quickly evolved into something much broader: an ecosystem built on first-party data, customer trust and closer proximity to purchase, with the ability to demonst...

Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly important growth area for publishers. The conversation looks at how storytelling is helping to reposition the category, with a focus on Mail Metro Me...

In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era , and what it reveals about how people are engaging with audio today. Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethi...

In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand . As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why contex...

Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement. Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice. Tune in for a candid, in-the-r...

In the third and final episode of this IAB UK Podcast mini-series, produced in partnership with Global, we turn to one of the biggest questions facing the industry: how should we measure the impact of audio? As outcome measurement becomes standard across digital advertising, audio is often assessed using frameworks not built for the medium. This raises important questions about how audio is valued...

In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the forces shaping the future of advertising and media in the UK. This episode focuses on Global’s move into integrated video and content experiences, following the launch of Global Studios and its investment in The Overlap Network. We unpack what these developments...

In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the future of advertising and media in the UK. This episode focuses on the power of communities, and what it really means to connect with audiences in a more human way. Drawing on insights from Global and MG OMD’s Belonging in Britain research, we unpack how peop...

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective. In this special episode of The IAB UK Podcast,...

The IAB UK Leadership Summit is where some of the industry’s most senior leaders come together to step away from the day-to-day and tackle the big questions shaping the future of digital advertising. From AI and innovation to trust, leadership and the changing media landscape, it’s two days of honest conversation, bold thinking and fresh perspective. In this special episode of The IAB UK Podcast,...

In this special episode, we sit down with Jen Wong, Global COO (Reddit) , to explore the remarkable transformation of one of the internet’s most influential platforms. Over the past eight years, Jen has played a pivotal role in shaping Reddit’s evolution, from a community-led forum network into a scaled global platform with a rapidly growing advertising business and a renewed focus on brand safety...

In this episode of the IAB UK podcast James is joined by Elizabeth Lane (IAB UK) and Jeff Youssef (Oliver Wyman), to unpack the latest findings from the AdSpend report - the official measure of the UK digital advertising market. Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This...

This special episode is recorded live from unBoxed London 2026, James Chandler (IAB UK) is joined by Jenny Liu (Amazon Ads) to unpack the latest innovation from Amazon Ads, the Creative Agent. Asad Khan (VodafoneThree) also joins James, to talk about how Amazon Ads DSP has evolved into a powerful programmatic solution. Hosted on Acast. See acast.com/privacy for more information.

Audience modelling is evolving fast as AI, contextual intelligence and real-time signals reshape how advertisers understand and reach people. Hosted by IAB UK's Patrick Hann, this episode features Seedtag's Phil McMullan and Quantcast's Peyman Fakharian exploring the shift away from demographic targeting towards more dynamic, semantic and predictive approaches. They unpack how AI interprets contex...

Retail and commerce media are growing fast, from retailer networks to shoppable formats across social, video and TV, but with that growth comes new complexity for marketers. In this episode, we're joined by Tom Richards, SVP of Global Product at MiQ , to explore how audiences now move seamlessly between watching, browsing and buying, often all at once, and why this shift is making the traditional...

Programmatic has never been more powerful, or more complex. Recorded live at Last Thursday Club , this episode brings together Ollie Chadwick (AdsWizz) , Layla Soufi (Vistar Media) and Ben O’Mahoney (Ocado Ads) to explore where programmatic really stands today, and what needs to change for it to work better for marketers. The conversation looks at how programmatic has expanded far beyond display i...