The IAB UK Podcast

In this episode of the IAB UK podcast, we’re joined by Tony and Jill from IAB Tech Lab, recorded during their visit to the UK for Techtonic , IAB UK’s flagship ad-tech event. Coming shortly after the launch of the Tech Lab’s Agentic AI Roadmap at CES , the conversation explores what agentic AI means in practical terms and what it signals about how advertising is evolving. Tony shares the thinking...

Get a head start on 2026 with this special episode of The IAB UK Podcast, recorded live at November's Last Thursday Club. James Chandler is joined by an agency all star line up: Richard Kirk, Chief Strategy Officer at EssenceMediacom UK; Lucy Smith, Head of Search and Ecommerce at JAA Media; and Rosalie Shakir, Strategy Director at the7stars, to explore what will really matter for marketers in the...

Netflix has released its latest Still Watching 2025 research, exploring how audiences stream, discover new content and build their fandoms. In this episode, James speaks to Brogane Colclough, Netflix’s Head of Measurement in the UK, to unpack the findings. They discuss why attention on streaming platforms is so strong, how mood shapes viewing choices, what fans want from brands, and how advertiser...

What really makes Gen Z tick? In this episode, IAB UK’s Tom Stevens digs into LADbible Group’s new Youth Codebook - the biggest-ever study of Gen Z in the UK - with LADbible Group's Director of Marketing Mike Walsh and Research & Insights Manager Lili Donald. From identity and wellness to finance and AI, this generation is curious, confident and far more grounded than stereotypes suggest. Tom,...

As signal loss scrambles the digital ecosystem, data curation is stepping in to restore clarity and control. Recorded live at IAB UK’s October Last Thursday Club, this episode explores how smart curation can help advertisers navigate a post-cookie world - unlocking access, improving transparency and driving stronger results. Hosted by the IAB’s Head of Ad Tech, Chloe Nicholls, this episode feature...

In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV. Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'. Together, they explore how Connected TV...

This week on The IAB UK Podcast, James kicks off a special two-part miniseries in partnership with YouTube. In Episode 1, he’s joined by Roya Zeitoune, YouTube’s Head of Culture & Trends for EMEA, to explore how YouTube went from a simple clip of “Me at the zoo” to becoming a global cultural phenomenon. They unpack how creators have reshaped entertainment, music and sport; discuss what brands...

Recorded just hours before Amazon Ads’ Upfront at The Outernet, this episode takes you behind the scenes of the event to hear about some of the highlights from those most closely involved. First up, James chats to David Amodio, Head of Video Sales Specialists for Northern Europe at Amazon Ads, about how their Upfronts have evolved, what brands can expect from this year’s show, and how Amazon is bl...

We wrap up our week of Superfront specials with Nectar360. James Chandler is joined by Tom Priestman, Director of Client Services, to talk about the rapid rise of retail media and how Nectar360 is putting customers at the heart of their approach. From leveraging Sainsbury’s and Argos data to unlocking shopper insights, Tom explains how Nectar360 helps brands connect with audiences in smarter and m...

On day four of our special Superfront series, James Chandler is joined by Bauer Media's George Butler. With household names spanning radio, publishing and digital, Bauer Media is home to some of the UK’s most influential media brands. In this episode, George gives us a taste of what Bauer will showcase at their Upfront – from the power of audio to the importance of trusted environments and engagin...

Halfway through our Superfront partner series, James Chandler sits down with Lena Arbery, Director of Destinations, Travel and Growth, EMEA at Tripadvisor – the world’s most trusted travel guidance platform. They discuss how Tripadvisor helps millions of people plan, book and dream about their next adventure, and what that means for advertisers looking to connect with audiences at key decision-mak...

In episode two of our Media Upfronts Superfront spotlight series, James Chandler is joined by Josh Partridge, VP & Managing Director, EMEA Sales at Spotify. Together, they dive into how Spotify continues to connect brands with audiences through the power of audio and culture. From innovative formats to data-driven storytelling, Josh explains what makes Spotify unique in helping advertisers tun...

Ahead of Media Upfronts, taking place 14-15 October at Protein Studios, we’re kicking off a special week of podcasts with our five Superfronts podcasts, starting today with Global. James Chandler is joined by Tom Streetley, Director of DAX Audio, to explore how audio continues to evolve as a powerful medium for advertisers. From brand-new research on the role of mood and mindset, to the launch of...

In this special live episode of the IAB UK Podcast, we bring you into the room at The Last Thursday Club, our monthly networking event, where the focus was Retail and Entertainment: The Next Era of Retail Media . Live from IAB HQ in Covent Garden, our Retail Media Lead, Liv McCullagh , was joined by Paul Hackwell (Amazon Ads UK), Farah Souhail (TikTok) and Ash White (dentsu) for a lively panel dis...

Season 18 of The IAB UK Podcast kicks off with the latest Digital Adspend results. Host James Chandler is joined by Elizabeth Lane, IAB UK’s Head of Insight, and Jeff Youssef, Partner at Oliver Wyman, to unpack the findings from the first half of 2025. With Oliver Wyman newly on board as Adspend partner, this edition brings fresh depth to the UK’s most authoritative digital advertising study – inc...

In the fifth and final episode of ‘Futurescape: 2030 & beyond’, we look at how AI and wearable tech are reshaping everything from brand discovery to the way people experience the world around them. By 2030, AI will be embedded in search, shopping and recommendations, while wearables – from smart glasses to biometric clothing – will make interactions frictionless, intuitive and deeply personal....

In the fourth episode of ‘Futurescape: 2030 & beyond’, we tackle retail media – the fastest-growing area of digital advertising – and explore why the traditional marketing funnel could be obsolete by 2030. As platforms, publishers and broadcasters evolve into full-service commerce ecosystems, retail media is becoming a “spider diagram” at the centre of planning, blurring the lines between bran...

In the third episode of ‘Futurescape: 2030 & beyond’, we explore how stereotypes about age are breaking down – and what that means for advertisers by 2030. From festival-loving 40-somethings to Gen Z living at home but splurging on designer handbags, people’s behaviours and priorities are no longer predictable by life stage. And with older audiences redefining ageing, holding more spending pow...

In the second episode of our podcast mini-series ’Futurescape: 2030 & beyond’, we turn our attention to how tapping into communities - large and small - provides advertisers with a powerful way to authentically speak to consumers. It’s already happening, and by 2030, our Futurescape study shows that resonating with micro-communities will sit at the centre of smart planning as Gen Z’s values-le...

In the first episode of our new podcast miniseries ‘Futurescape: 2030 & beyond’, we’re tackling a big topic – how content is coming to the fore like never before as the lines between media channels crumble. From TV to news brands, the trend is the same: media owners are diversifying to engage audiences in new ways and planners need to discard channel-led thinking in favour of a content-centric...

Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ec...

Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where the human touch still matters most. With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why...

Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right? In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself. From programmatic pipes to power at-shelf personal...

For the first time ever, we recorded a podcast live from Engage – IAB UK’s flagship event. Stationed in the bar area at Soho Place, the IAB’s Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments. With this year’s theme centred on how content connects, you’ll hear from a brilliant mix of voices, including The Times and Sunday Times' Manvee...

Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK’s Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in...