The IAB UK Podcast

For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government’s latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions. With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides...

What’s broken in creator marketing – and how do we fix it? In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster....

The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative. They explore how the census began, the insights it's uncovered over time and how companies can use the All I...

This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity. Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the...

In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK. Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social...

In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal conversation about dyslexia, creativity and leadership. Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he’s come to embrace. From storytelling to big-picture thinking, Paul shares ho...

This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever. Download Global's 'The power of not paying attenti...

* Trigger warning: suicide is covered in this conversation.* Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace. Kelly shares her personal journey with menopause, including the impact...

Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world. At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in...

In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest res...

IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry’s future. Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB...

Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her speech at Leadership Summit 2025. Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more o...

In this special International Women's Day episode, the IAB’s Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager of Media for All (MEFA), to explore the critical issues surrounding gender equity in the media and advertising industries. Recorded just before International Women's Day last Saturday, they discuss the initiatives making a real difference and the vital...

This week on The IAB UK Podcast, we’re bringing you a live recording from February’s Last Thursday Club, where we explored how AI can help you work smarter, not harder, and win back your time. Hosted by our Chief Strategy Officer, James Chandler, this insightful discussion delves into the power of AI to streamline workflows, automate tasks and supercharge productivity. Joining James are Natalie Mo...

In this episode, James Chandler, IAB UK's Chief Strategy Officer, is joined by Kristie Naha-Biswas, Head of Insight at IAB UK, for an exclusive deep dive into Futurescape   - a major new project from the IAB that explores the attitudes, innovations and media shifts that will shape the ad industry in the lead up to 2030 and beyond. After a year of extensive research and collaboration...

Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we’re digging into the podcast archives to serve up something to get you in the mood for March.    Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who sh...

In this episode of the IAB UK Podcast, IAB UK's CMO, James Chandler, delves into a pressing issue impacting advertisers, publishers and tech experts alike: the unintended consequences of keyword blocking in news environments. Recent research from Mantis reveals that terms like "victims" and "incident" are still blocking ads on content like Super Bowl-related coverage, affecting both publisher reve...

In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing issue of workplace wellbeing in the advertising and media industries. With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at wo...

This week on The IAB UK Podcast, we’re bringing you a live recording from January’s Last Thursday Club, where we focused on the rising influence of retailers as media giants. Hosted by our CMO, James Chandler, this insightful discussion delves into how retail platforms are evolving into major media players and what this means for brands, retailers and the broader advertising landscape. Joining Jam...

In this episode, James sits down with Phil Rowley, Head of Futures at OMG UK, to dive into the big trends set to reshape consumer behaviour and technology over the next decade. Fresh off OMG UK’s 'Closer to the Edge 2.0' report, James and Phil unpack the key insights on what businesses need to know in order to stay ahead. From blockchain innovations in fashion and vertical farming to the rising in...

In this episode, IAB UK's CMO James Chandler is joined by Christine Armstrong and Bruce Daisley - both authors and productivity experts - for an insightful discussion on the changing world of work. As the debate around hybrid work and return-to-office mandates continues, James, Christine and Bruce get into how productivity is measured, the role of physical workspace in creativity and the cultural...

In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025. Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are...

A festive message from Joy, our Chief Digital Cheerleader! The IAB UK Podcast will be back in 2025 with more great conversations, insights and digital cheer. Until then, enjoy a well-deserved festive break, indulge in all the mince pies you can handle and we'll see you in the New Year. Hosted on Acast. See acast.com/privacy for more information.

As the credits begin to roll on 2024, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year on the podcast. From the UK’s retail media market being on track  to break the £1bn mark  in 2025 to what shifting to a low-cookie future has meant in practice, our CMO James Chandler gets into it all with...

This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by Sophia Haynes, the IAB’s Director of Transformation, this panel discussion dives deep into advertising’s role in addressing the climate crisis. Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to exp...