The IAB UK Podcast

Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this episode, Oxford University's Saïd Business School and Kantar share a new analysis of thousands of ad campaigns while bringing to life real media planning dilemmas. This is the largest academic study into brand building effectiveness and shows how adv...

Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam Crowther and Simon Palframan from A Million Ads take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic vo...

In this daily offstage session, YouTube's Luke Hyams and Zoë Clapp discuss UK specific YouTube Original ‘A Seat At The Table’ with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. Their discussion covers how production took place considering restric...

The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class? Established in 2021, Common People aims to reduce barriers to entry for people from working-class backgrounds, assist with career dev...

In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic as the team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights. Stay Engaged is hosted in...

In this episode, Acast's Jack Preston and Dr Rupy Aujla of The Doctor's Kitchen Podcast take a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. The offstage session demonstrates how brands seemingly reliant on visual marketing can bring their products to life through audio and how working with podcast influencers to tell their brand story will deliver unheard...

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Somer Simpson, VP of Product Management at Quantcast, addresses the news echo chamber and the path to journalistic integrity. Drawing on her background in journalism and digital media, she speaks to the tools marketers and publishers can leverage to dri...

Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology. In this...

This week’s episode is part of Gaming Week, the second of four emerged and emerging specialism weeks also covering Ecommerce, Connected TV and Audio running throughout 2021. For this special episode, James chats to Admix’s Nigel Morris and Alex Faust about why brands and agencies are rethinking their attitudes to games and gamers, before gazing into the near future - from 3D and in-game comme...

Welcome to our second Policy Special episode, in which the IAB's Policy and Regulatory Affairs team extraordinaire, Christie Dennehy-Neil and James Davies, bring you fully up to speed on the recent Queen's Speech. In this episode you'll find out what we know - and crucially don’t know - about the online ads ban for HFSS products as well as what the online safety bill, also announced in the Queen’s...

In the third of our 'Meet the Founder' series, James sits down with Amy Williams, Founder & CEO of Good-Loop, an ethical advertising platform which asks users to watch ads in full in exchange for making a free donation to a good cause. Amy shares her views on digital advertising, how she developed her idea and got the company off the ground, and why she went all the way to Chile to help make i...

This week's guest is former Met Police Commander John Sutherland. John recently spoke at Leadership Series - the virtual incarnation of our annual Leadership Summit - and gave a remarkable take on what he calls the lost art of listening, not only drawing on his career as a senior police officer but also his experience as a hostage and crisis negotiator. In this special episode, James and John...

Welcome to a special episode of the IAB UK Podcast to celebrate the launch of Digital Adspend 2020. In this episode, James reveals some of the headlines from this year's report and chats to the IAB’s Elizabeth Lane, Steph Claxon from PwC, Michelle Sarpong from the7stars and Faye McDowall from Global to get their take on the latest numbers. The annual Adspend research is the official measure of the...

To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the director and film maker behind Facebook's 'Stories of Ramadan'. In this episode, Basma and Miriam talk about how brands can better serve the millions of Muslims fasting this month, how non-Muslims can be supportive allies to colleagues and friends who are...

In this special episode to mark World Autism Awareness Week (29 March - 4 April 2021), James speaks to Roxanne Hobbs, Founder of The Hobbs Consultancy. Their conversation explores why there's still low awareness of neurodiversity, what can be learnt from other areas of diversity and inclusion, and what exactly leaders should be considering when it comes to their return to the office. Roxanne also...

In the second episode of our 'Meet the Founder' series where James chats to the visionaries and risk-takers who have built IAB UK member companies from the ground up, we meet Quantcast’s co-founder and CEO, Konrad Feldman. Quantcast is a technology company that specialises in AI-driven real-time advertising and audience insight - and in this conversation James and Konrad cover measurement, the imp...

In this special episode released as part of IAB UK's first Ecommerce Week, our celebration and exploration of all things buying online, James speaks to Verizon Media's Head of Strategy, Monica Majumdar. Their conversation covers the phenomenal growth of ecommerce over the last 12 months, what buy-now-pay-later means to Gen Z, and how 2020 was the second coming for QR codes. IAB UK kicked off Ecomm...

In this special episode of The IAB UK Podcast, regular host James Chandler takes a week off - almost - and hands over the mic to our Policy and Regulatory Affairs team, Christie Dennehy-Neil and James Davies. In a wide-ranging scan of the policy horizon, they discuss the big issues facing digital advertising this year; covering the proposed online ban on HFSS products, the ICO's ongoing review of...

In a special episode to mark International Women's Day 2021, James catches up with Jackie Stevenson, Global CEO and co-founder of The Brooklyn Brothers, and President of WACL (Women in Advertising and Communications London). #FlexibleFirst is the latest initiative from WACL as a driving factor in closing the gender pay gap, ultimately delivering gender equality in our industry. In this episode, Ja...

To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice of game developers and - of course - the accelerat...

IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check...

New for Season 6, we're meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Kicking off this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly person...

Our latest IAB UK Podcast guest is Claire Marker, Head of Client Service at media agency MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in the game. The conversation covers everything from t...

In the first episode of 2021, the IAB UK Podcast returns with Trevor Johnson, Head of Marketing, GBS (Europe) at TikTok. Johnson joined the platform just before the first lockdown in 2020, and in this wide-ranging chat with IAB UK's James Chandler looks back at a year of phenomenal growth, Black Lives Matter, the critical difference between diversity and inclusion, and what makes TikTok a place fu...

Amid all the stories of recovery, growth and adapting, there's been one major global story that’s not been getting as much attention as usual this year - ad land's responsibility as an industry when it comes to the climate emergency. In this episode, James speaks to Mindshare's Rob McFaul and The Comms Lab's Jonathan Wise, co-founders of Purpose Disruptors, a group of people setting out to increas...