The Human Design for Marketing podcast™, with Yvette Mayer

I don't know about you, but I'm feeling 22! This is a bit of a rambling one as I travel (actually drive) towards packing up my house for sale! Apologies about the quality of the audio, but stay with it, there's so much goodness on the inside. Firstly I give you an inside look at the mechanics of selling my home & settling into the home base that is a shared holiday house. Then I...

Meet Emma Lagerlow, mum of 4 (almost all teens), avid listener and founder of Mummaste. This episode is one of my all time favourites as it tracks Emma's journey from an early dream of monetising her passions, right through to leaving her corporate job....and it all happened in well under a year. If you're a mum of teens, you will absolutely resonate with Emmas vision of supporting women...

We hear about the big $100k launches, for more than the $5k or $10k launches that came before them. These are the launches that make or break us. In this episode I take you behind the scenes of my most recent Digital Product Academy launch. This was the second round for this product and a very different experience. It's ultimately an awesome story of profitable growth & enormous potential...

This week on the podcast we have a very special lit up and liberated guest! Meet Liz Morris an incredible friend who #truestory I met on the gram. Liz and I spent quality time together on my travels in her home town of Airlie Beach. Honestly I'm so grateful she welcomed me into her world and it was a highlight not just of the Whitsundays but my entire winter 2021 trip! What I love about Liz i...

This week on the podcast we have a very special lit up and liberated guest! Meet Laetitia Andrac "BUSINESS DOULA" / holistic business coach, French born mumma and burn out survivor + Founder of Essential Shift. What's a Business Doula you ask? Listen and learn! Laetitia and I first crossed paths back in our corporate days and reconnected earlier this year at a retreat. We discovered...

It's been a tough week in my world and I haven't felt like sharing much about why....but for some reason, this platform felt like the right place to do so. Maybe it's that I wanted to share ALL of it, rather than a little. Or make sure that I was emotionally ready? Whatever the case,  the fact is last week I got some bad news about my dog, hours after I opened Digital Product Academ...

Hello gorgeous humans! This episode is a little different as it's just me and you, with me riffing about living this lit up and liberated biz journey. There's a LOT to talk about including: my digital nomad travel, including where you find me now and where to next I old my house! I share why and what it means for me and I give you a little new on the biz front, in terms of whats coming u...

I'm super excited to introduce you to "Tay Rae", the incredible coach & leader joining us this on the show this week....and I'm totally an excited fan!. Why? Because she often talks to her blend of the "work and the woo", which thoroughly aligns with my  approach to building a thriving soul based biz.  She has indeed been an inspiration to me along the way. Taylor...

I'm going to go out on a limb and say that you're like me....and that means, having a positive impact in the world is a motivating factor. As in, it's a big part of why you got into business for yourself in the first place. Because, you got sick of doing meaningless work, that lined the pockets of big corporations......and realised that you wanted to feel more passion, purpose and c...

It's been over 6 months since Chilli Sparkles and I set off on our digital nomad adventures....and so I've decided it's high time for an episode about it. In this one I talk about the myths (or limiting beliefs) that may be stopping you making this kind of move....things like: what if my business shrinks? can I trust myself to be productive and committed to my biz on the road? I don...

Spoiler alert.....live launching means SELLING! And yes, you do need to sell to be in business.....there's no money honey without sales! In this episode, I take you through why I see women like you resist live launching. I get it.....there's a lot of energy needed + it's vulnerable selling so.....well....visibly. But the rewards are incredible, it's honestly so worth it. Join m...

If you're wondering how you can speed up you path to online success , then you don't want to miss this episode! On the inside, I share some of the common mistakes I see entrepreneurs making, including: chasing $ and not keeping an eye on longer term vision falling into mindset slumps and staying there for days and weeks not using time wisely Rest assured if any of these resonate, you&apo...

Six weeks ago I made a big decision in my business. ...I would evolve my positioning (again!), to focus on helping women "cash in on their years of experience & wisdom, with digital products....stepping into the role of digital CEO & creating a life & business that feels #litupandliberated". At break neck speed I moved into creation mode, launching a new freebie ( the digital...

My number one value in my business is freedom. And I've realised along the way, that I share this with MOST entrepreneurs, as it's a big reason why we start our own businesses. In this episode I explore 5 ways we can create more freedom in our business. Now, of course digital products are at the top of the list! They're repeatable, scalable and profitable. All of which adds up to be...

I first discovered this concept something like 20 years ago, when I read The Road Less Travelled and it had a massive impact on me. In particular I realised that my own parents hadn't modelled this very well. Which I share in a little bit of detail in the episode. Lack of timing has been coming up a lot of late in my business and with my clients. I'm talking about overwhelm and juggling...

I'm so excited to bring you a special guest in this episode! Meet Briana Graydon, owner of Pink Cow Social , Sydney Swans fan, Cosmo drinker and new mum. Bri's ambition is to help remove the overwhelm from all things social, while adding in the fun.  How good does that sound?! I've been grateful to get to know a Bri after she joined the Momentum Mastermind and then said hell yes to...

Hello from Van life! I'm currently in Kuranda in FNQ, so forgive the audio quality. In this episode I share some huge news in my business, which is an evolved positioning that I'm super excited about. And there's such an important lesson here for you too. TRUTH: the more specific you are in your audience and offers, the greater you ability to create an impact. I'm talking about...

I come to you now from the Whitsundays in beautiful Queensland, living a life of impact, freedom and incredible revenue growth. Yes, it's true I built from $70k to $216k in the past year. And you my podcast friends, have been witness to it all! In this episode, I take you behind the scenes to the strategic decision I made that set me up for success. I also share mistakes I see made, so I&apos...

Here I sit in Airlie Beach, living the life of my dreams. It took a lot of hustle for me to be this 'lucky'. There was also one critical ingredient that I'm here to share more about today. T he introduction of digital products into my business. In this episode I share, what they are, give examples of options you can choose from  & touch on considerations to help you decide the r...

You are going to want to have pen and paper to hand for this one! Here's what I've learned over my years in online business. Your level of TRUST will strongly correlate with your business outcomes. And while self trust is important, building trust in externally is equally as important and will create a compounding effect. Special shout out to Jazze Jervis who helped me level up my own tr...

You can have all the marketing strategy in the world. BUT,  if you don't believe you're worthy of success, you won't have it. At least not long term. And honestly, you don't get what you want, you get what you believe. I'm full of strategic advice and how to get the things done. When it comes to my own business, however, it's a blend of the intuitive, the mindset, the...

Let's face it, copywriting can be challenging. And it's not something we learn in school, it's in no way similar to writing essays! Years ago, when I was a Marketing Director of an Advertising agency, I had the good fortune to be sent on 'writing skills for business' training. These skills were necessary for my 'pitch' letters to the trade press & email intro...

In this episode, Tricia shares her journey over the past year  -  featuring the collapse of in her industry (due to COVID) and then epic rise to success in her online business, the "Creative Costume Academy". Tricia and I've been working together for almost a year and in that time, her business has grown from strength to strength. And yes, I'm talking about from "crickets&...

When Jen asked for me to have her back on the show, I of course was thrilled! And towards the end of the episode she shares that she asked for this opportunity, so I promise I'm not breaking any sort of code of silence. When Jen Bowers was with us last year (almost exactly 12 months back, episode 25), she was juggling her corporate job and early stage online business (Pink Pom Pom social). I...

Back from a short "I turned 50" style break! This week I'm talking about one of my fave topics. That is: crafting your messaging, so that it effortlessly attracts your dream clients and customers. Inside I share 3 things you MUST get right to elevate your messaging. Don't miss it! NEWSFLASH: I'm running a 5 day From PASSION TO PROFITS bootcamp next week. We are live from M...