The Human Design for Marketing podcast™, with Yvette Mayer

This week I give you the exact two principles that are the backbone of effective marketing. Just TWO! Perfect these two and you're set up to succeed. Simple. Not easy. This episode was born over in the Lit Up & Liberated Facebook group , are you a member yet? Make sure you join us if not, so we can get to know each other better. Ready to go from marketing mess, to abundant success? The Mo...

This time last year I was literally scraping the bottom of the barrel....the money barrel that is. I'm talking about using the 5c pieces in my coin jar to buy my coffee! At the exact same time, I was working around the clock. I'm talking 7 days a week and working too many hours. Because I was stuck in a groove you may even be familiar with? It's called trying to be all things to all...

I always say that the most important thing in marketing is to show up! There's no doubt, it's mission critical AND there's more to it. It's all very well for me to say this, but what if you find it hard? And what should you be saying when you show up? In this episode I talk about our major blocks (hello imposter syndrome and comparisonitis) and being INTENTIONAL when you do sho...

Forgive me because this episodes goes on a bit of a blogging tangent! I'm coming to you from day 2 of being a digital nomad! And I've decided to share this adventure on my blog, which totally led to an unexpected story about my blogging history. Anyway, on that, you can jump on over to yvettemayer.com/blog any time to see what my gal Chilli Sparkles and I are up to! Back to the topic at...

Do you wish your email list was larger & more engaged? I've got you! In this episode, you're going to learn my non negotiable's for targeted list growth & over 50 ways you can get your lead magnet into more of the right hands. This chat comes from the Lit Up & Liberated Entrepreneur FB group , where the feedback was incredible & I learned that there was an extreme am...

In this episode you will meet the copywriting legend that is Tracie Patterson, of Indie Copy. Tracie and I met through.....of all things......one of my marketing funnels. Which I couldn't help but tell you all about in the introduction, as it's sooooo on topic! There's a lot of gold dropped in this one, so make sure you have a notepad at the ready. I particularly love Tracie's...

Please forgive me for the quality of this episode, and allow me to be imperfectly perfect! Inside I come to you from a road trip (freeway sthyle), sharing some personal news that is 100% related to my business and marketing. Building brand charisma is a topic I've been diving into within the Momentum Mastermind and it's as always, reflected right back at me in my own business. Brand char...

No seriously which one? Only kidding,  you absolutely need BOTH. That being said, there's one you can't rely on, without the other! What I'm talking about here, is you can have all the strategy in the world, but if you don't work on your mindset, you won't executive effectively. And strategy, is theory. We don't see theory in the market.....we see what you've exe...

I know, I know, this topic doesn't quite seem to fit with a podcast about marketing your way to $100k. Or being lit up and liberated for that matter. Only trust me, it has EVERYTHING to do with it. But you have to listen to thoroughly understand why me being dumped in the middle of chemo......is relevant to building your business. That's as much as I'm willing to give you in this we...

Welcome to episode number four this week (and for this season)! Having just closed out my February 2021 Mastermind, which had a multiple week launch lead up, launching is on my mind If you think launching is what you do when you 'open for business', think again . It is that, but it's so much more, in fact launching is one of the most powerful marketing strategies you can implement t...

Clubhouse is the greatest Instagram growth strategy I've ever used. Better than hashtags, follow trains, collabs and outsourcing social media management. What the what? It's true. Every single time I indulge my passion for live chatting in Clubhouse, my Instagram following grows. And not only that, it grows with humans who've built a level of trust in me. Inside this episode I share...

I really LOVED this conversation with Clare Wood , and trust me, you will too! We jumped onto Zoom in late November and I've been saving it for season two! Clare's a super experienced Business Coach, with a passion for all things money. Or as she likes to say 'Business Coach & Money Mentor'. I've been following Clare via Instagram and her Podcast for a long while now a...

Soooo excited to launch into season two of the Lit Up and Liberated Entrepreneur podcast! "Market your way to $100k". Yesss you are in the right place! And you should absolutely subscribe right now :) This week you're going to get access to multiple episodes, to celebrate. Today in episode one of season 2,  I'm sharing 5 marketing strategies to jump on into in 2021. Of course I...

I disappeared and I didn't even tell you where I was going! I'm so sorry....the thing is it came to me that it was time for a big change. But I needed to go through the process of having some time out to determine the direction. And I'm talking about a change with the podcast, I'm not like getting a J.O.B. or anything crazy! And so I gave myself a permission slip to hit the pau...

This week I'm sharing a chat I had in my private FB group about: what it's like to work with a business coach (how to work with a business coach) the difference between private coaching, group coaching, a mastermind or a course what working with me privately is like Whilst it's in celebration of me opening up new private business coaching spots (for the last time at 2020 pricing). I...

I'm always listening to what's coming up for my clients (whether they're private or in one of my group programs) and, well, here's the thing. lately I've observed a copywriting theme . As in, "I'm struggling with writing my emails, offer pages and social posts....and I really wish I could afford to out source" - or " how can you help me" ?! Which l...

This week you're getting an up close look at the evolution of my business......in real time. I asked the question posed in the episode title in the Lit Up & Liberated Entrepreneur Facebook group last week and I was surprised at the response. To be fair all answers are 100% valid and all three are pivotal to your entrepreneurial success. That said,  I'm convinced there's a stand...

I'm not going to lie, and you KNOW this from listening to me for the past year (OMG a full year, how did that happen?!), the entrepreneurial journey is a roller coaster. I'm here for it all..... And having recently thrived through a launch that didn't quite meet my expectations , I realised how important it was that I share. Not gunna lie, I was disappointed on some level, but I rem...

This week I'm joined by Mel Daniels of Meld Business Services. Mel is an incredible content strategist, business coach and mum. Mel’s purpose is to teach and empower women who want more from their business, on how to use content in a genuine way. She gives them the confidence they need to become more visible, seen as the expert that they are and be inspired to take their business to the next...

Heads up - this was a Facebook Live I did in the Lit Up and Liberated Entrepreneur group. And I wasn't recording it knowing it would make it on to the podcast. BUT, what can I say, it was pure 🔥(feedback not self proclaimed for once!), so here it is. This is the story of how I went from struggling financially in early 2020, to bringing in six figures in sales in one quarter. #truestory There...

What would you do if your award winning, multi million $ biz unravelled with a great big thud?  Listen in to hear how my incredible guest Sue McLachlan pivoted her entrepreneur career..... FROM selling cloth nappies globally (which she starting out making on her kitchen table), to Business Coaching and finally to Kajabi Expert. Sue shares the highs and lows and the lessons at each and every step....

This week I'm thrilled to introduce you to Andie Tickner, The Confidence Coach. Andie loved her 30 years in corporate, but she always knew her purpose was bigger than her cubicle (ok office!). In this episode Andie takes us on her journey from Corporate career to Confidence coach and the challenges she faced along the way.  Andie believes self worth is at the core of entrepreneurial success (...

Today I'm sharing 5 keys to attracting your dream clients into your life and business. Shhhh, these are my insider secrets, don't tell anyone....kidding! Tell everyone you know to listen to this episode, I'm all about spreading the magic. Each of these 'keys' is valuable in isolation, but the pure magic is in having all five working for you. All. Of. The. Time. The kind of...

The C Word...Cancer rather than COVID in this case! This week's episode is a little different. It's not specifically about my business journey, but it's related and relevant. In celebration of being 10 years cancer free, I share the top 10 lessons of my last 10 years. Honestly, each and every one of them led me here. To this life, business and podcast. To talking to you as you walk,...

Get excited, this ones a goodie! In the spirit of course creation, this week I share the stories of three of my private coaching clients. Each of them making lemonade out of the whole 2020 lemon thing.  They've all taken their offline work and businesses online, & are growing their impact enormously, through courses and/or group programs. You will meet: Michelle Rowland of La Lash Sydney...