The Human Design for Marketing podcast™, with Yvette Mayer

Wondering what's inside? Here's a snapshot: In alignment + with daily inspired action, your growth is inevitable. If you’ve been wondering why you feel stuck or frustrated, the whole or parts of your biz are very likely out of alignment. Some of the symptoms?  ✔️Feeling like you’re throwing spaghetti at the wall ✔️Second guessing yourself ✔️Decision fatigue ⬇️ I will never forget the mom...

Your belief in yourself will go up and down. It's dictated by the law of rhythm.  Which I share much more on inside this podcast episode. But the truth is you don’t need unwavering self belief to succeed. ⬇️ Instead…. By being driven by your mission, who you’re here to help and how you’re uniquely able to to that… You create a purpose thats bigger than you. Just imagine how different you woul...

NEW:   BOOK YOUR FREE 15 MINUTE BIZ BREAKTHROUGH CALL What’s working in marketing in 2022? This week I’m joined by special guest @karlapizzica who is a brand + marketing consultant and runs a marketing agency. Karla has extensive experience in marketing and branding + an enviable client roster, giving her front row seats to the question of the moment! We cover: ✔️relationship building ✔️doing thin...

Even if you don't think you have a method, you do. Because success leaves clues, and how you work with your clients & customers, to help them IS YOUR method.... And with an explosion of people online, your method is differentiating. In last weeks episode with Jazze Jervis we chatted on a new level of discernment in online marketing. We talked about the importance of embodiment and brand a...

NEW:    BOOK YOUR FREE 15 MINUTE BIZ BREAKTHROUGH CALL This episode is my next instalment in the "what’s working in marketing in 2022" series. I'm joined by my truly incredible coach JAZZE JERVIS @jazzejervis_ and I'm super excited to share her with you. Inside we cover: ✔️the importance of differentiation ✔️trends and when NOT to follow them ✔️the power of your offers (and yes...

Post my Covid experience, I intentionally went through a re-birth and here’s what’s happened since. ⬇️ BECAUSE:  in the forced rest & thinking time it came to me that I wasn’t living up to my potential (which is amusing because I preach this stuff). ⛔️once my energy returned, I decided that I was no longer here for my personal BS...and ✔️that it was 💯 time to raise my standards and experienc...

Signs your marketing is more “spray and pray” than strategic & what you can do about it. 1. You have a large following but aren’t turning your followers into clients 💰 2. You’re exhausted because you’re constantly “showing up” even though it feels like it’s not working 3. You have a lot more enquiries than sales 4. You don’t understand why people aren’t desperate to buy from you, because you...

Before I jump in to the episode I have exciting news!! I'm running a FREE marketing immersion designed to take you "from slap dash to sophisticated" and you're invited! SIGN UP NOW Back to the questions and it's a loaded one, because the online marketing world is shifting FAST in 2022. Which is why I've decided to run a series of conversations with industry leaders un...

When you create content with clear intention, you will grow demand for your offers. And this is true across the entire customer journey, whether the role of the content is awareness, consideration or sales. Strategic messaging will blow up your business like nothing else! In this episode I break it down so you can truly understand how to apply demand oriented messaging, in service of your business...

Growing your business from a place of desire vs need will increase your magnetism and energetic alignment..... Easier said than done when you have bills to pay though right?! But there's a problem when you look to your business to keep you "safe", because business is anything but certain. That said, it's so normal, especially when you make the switch from corporate to entrepren...

Yes I'm in beautiful Bali and feeling thoroughly grateful for this incredible life I've created. Freedom is my highest value (even more than money!), although to be fair, they do go hand in hand. Knowing this has massively influenced how I've optimised my business over the years.  And if there's one thing I'd encourage you to consider in building yours, that understanding...

When it comes to growing an online business, what you say and how you say it are hugely influential in your success. Meet Nadine, who has a long corporate background in communications who found her true vocation in the wonderful world of content (for small businesses like yours). She loves to do the big jobs like writing sales pages and email sequences.  And doing so from 100% alignment with your...

And by that I mean an episode of a different kind....which finds me out of the host seat. Oh and before I tell you a little more about that, we're also running a special promotion to celebrate. Simply share this episode (100) Non Instagram to be in the running for a one week Business Acceleration private coaching package worth $490 USD. It comes with a 90 minute zoom & voice message suppo...

You know how much I LOVE digital product & creating irresistible offers is my jam But if you have a product based business you might think recurring revenue isn't for you. Today I'm here to bust that myth with you, well it's actually Liv that's here to do that! I'm joined this week on the podcast with the absolute legend that is Liv Morgan, creator of the earring brand...

"To grow your business from six to multi six figures+, is more about energy than alignment". Yvette Mayer, 2022 😍 This is one of those behind the curtain, personal episodes that you always love! A reflection on what really works and the power of knowing ourselves & directing our attention and energy effectively.   All of this through the lens of my 2022 so far, which has featured a...

If you're planning to create a digital product I know for sure that you will also be thinking about audience growth....AND....likely scratching your head. Because it can feel kinda overwhelming if you're not clear on HOW to do just that. And we live in an attention economy, where the name of the game is effectively standing out in the crow. This week on the podcast I break audience growt...

Even though she’d invested in the BIG membership creation course…..there was something holding her back. It wasn’t that she didn’t have access to the how, she totally did. But it felt hard. BIG. Even a little overwhelming. There was a bit of a false start and then a feeling of stuck. Until…… A little bit of ‘she’s inside my head’ style messaging found it’s way into her IG feed from yours truly. In...

I honestly thought coaching wasn't a 'real' opportunity when it came to the kind of  lifestyle I desire (and to be honest had become accustom to during my corporate days). So even though I valued it. And even though I studied coaching...... I put it on the "not going to support me effectively" pile and focussed my attention elsewhere. As it turned out I just didn't kn...

I'm going be to be honest and share that it's less that this podcast episode is over due and more that this whole subject matter is! Meet Tracey Mylecharane my newly appointed solicitor. And yes it took me over two years of coaching privately and 18 months of hosting a mastermind to do the thing that is invest in legal support (and set up formal contracts).  I had contracts mind you, but...

I see you there feeling all the fear around selling. You worry: ✨am I being pushy? ✨are my audience sick of hearing from me? ✨do I seem money hungry right now? ✨what if nobody buys? Which lets be honest at the very heart can be summed up like this: fear of rejection Sorry if you feel called out right now….but I’m well aware of this because I’ve been there. And even with a big little business,...

I'm so excited for you to meet Visibility Coach (extraordinaire!) Kristen Werner. For many reasons.... she's an absolute legend and someone who's energy you must be in her story of gaining clarity and doing the brave thing that is pivoting her business is inspirational and powerful I know so many business owners feel challenged when it comes to getting out there as the face of their...

In this episode I'm diving deep into the behind the scenes of my business model, to demonstrate the power in its intentionality. From my perspective......Business is BOTH a short & LONG term game. As in, how can we generate revenue quickly to get our business up and running while also creating offers that align to our values & enable frictionless growth. When you're in it, this c...

If I had a $ for every conversation I've had on but 'how much' should I charge, I'd be loaded! No but seriously....you're not alone if you're wondering; how much will my audience actually pay for this? should I charge less because I'm new to xyz? where do I even start?! But here's the thing.... Pricing is more strategic than you realise & it's as mu...

I have the stats to show that you my lovely audience LOVE it when I talk about money and get specific about the how....my episode titled $70k to $210k in a single year was the number one most downloaded in 2021! This week, I'm sharing the details of how I managed to create an $80k sales week in my business in the lead up to Xmas. Gosh it just dawned on me that this is more than I brought in t...

This week in pausing to review + reflect on 2021 & make sure that I fully integrate what it taught me......I realised how important this is to your growth too. Because here's the thing...if we don't anchor in our lessons, we run the risk of doing the same thing over and over again and expecting different results (thanks Einstein!). Now I will be honest & say this isn't my fa...