Jen & Todd Ford

the Hello Hair Pro podcast

Business EN ↓ 252 episodes

This is a place for education, inspiration, and entertainment. Our mission is to help as many hair pros, salon, and barbershop owners as possible by sharing our stories, experiences, and thoughts on business.

Author

Jen & Todd Ford

Category

Business

Podcast website

www.hellohairco.com

Latest episode

Jul 6, 2026

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Episodes

Lessons Learned [EP:52] 05.09.2022

"Send us a message!" In this episode Jen & Todd are chatting about some of the lessons they've learned along the way.  Failure to fully plan Business foundations and their importance When planning you should do your best to have the most information possible Being prepared is always a good thing Paralysis by analysis  Get your idea down on paper or wherever it is you make notes...

Starting Out [EP:51] 29.08.2022

"Send us a message!" Today we're talking about starting in the hair industry.  This will apply to business owners, but we're focusing on those hair-pro babies! We decided to keep this one light and stay toward the surface of these topics.  Ya know, just because.  What sort of things do we see? Expecting too much too soon Expecting to do nothing but reap a reward The grass is gr...

Shifting Your Mindset [EP:50] 22.08.2022

"Send us a message!" Jen & Todd chat about different mindsets, common issues found in the hair world, and how to make a shift in your attitude. We kick off by defining and understanding where your mindset currently sits. Even if you're toward the 'negative' side, it's OK! You know where you're starting and what direction to head. Different Mindsets: Growth vs...

Say Hello to Some Do's & Don'ts [EP:49] 15.08.2022

"Send us a message!" Today Jen & Todd chat about some of their Do's and Don'ts for business. This episode was based on a request for some "business basics." To be successful, you need a plan. If you don't have one, you will run into trouble, eventually. Here's a look at the topics they covered. Do start with a mission, vision, and core values create and...

Ways to Increase Business [EP:48] 08.08.2022

"Send us a message!" Jen & Todd tackle how to increase business. Whether you're an owner, employee, or independent hair pro, this episode will help. Step 1 is to work on your mindset. If your attitude is off, nothing will work. What are you willing to do to create what you want?  How uncomfortable are you willing to get? Answering takes honesty and reflection. If you're exp...

Let's Rethink Busy [EP:47] 01.08.2022

"Send us a message!" In this episode, Jen & Todd are talking about busyness.  They discuss why busyness isn't a good thing and how it harms productivity. Then they move into the reasons people embrace busyness. And finally, provide some tactics for combatting the overwhelm busyness causes. Overall, humans are less busy than they've ever been Busy and productive aren't...

Working Through Problems [EP:46] 25.07.2022

"Send us a message!" In this episode, Jen & Todd talk about problem-solving.   Two big factors we see are the Dunning-Kruger effect and confirmation bias. Confirmation bias is when we look for solutions that support or favor how we want things to be and not necessarily what's best. Dunning-Kruger effect.  Humans judge themselves to be better than other humans to a degree that vi...

Create More: Different Ways to Think about Content [EP:45] 18.07.2022

"Send us a message!" In this episode, Jen & Todd discuss ways to think differently about creating content and social media. What platforms make the most sense for YOU, not for all social media gurus. There's value in EVERYTHING, and you should explore EVERYTHING. Pick the one you're most comfortable with: A. Being on camera  B. Talking  C. Writing A = Vlog  B = Podcast C =...

Expect the Unexpected [EP:44] 11.07.2022

"Send us a message!" In this episode, Jen & Todd chat about dealing with unexpected situations.  How their initial responses look, to working through, to reflection. How do you deal with unexpected events? Unexpected events (that we perceive as negative or bad) happen.  As humans, it’s important to recognize how little control you truly have.  Business comes with risk.  If you don&ap...

When to Walk Away & When to Run [EP:43] 04.07.2022

"Send us a message!" In this episode, Jen & Todd talk about the importance of deciding which opportunities to take and which to walk away from.  They also jump into marketing and creating brand awareness and then wrap up with defining success. You want to put yourself in a constant state of creating opportunity but that doesn't mean you'll take them all. Some won't fit...

What's Holding You Back? [EP:42] 27.06.2022

"Send us a message!" In this episode, Jen & Todd talk about what holds people back in business. Some facts: Businesses typically don't do that well. About 20% of businesses close within a year. Yikes. Only 34% of small businesses make it to year 10. Procrastination.  What causes procrastination?  Fear, not knowing where to start. How do we overcome procrastination? By taking the...

More Questions! [EP:41] 20.06.2022

"Send us a message!" In this episode, Jen and Todd answer a list of questions. What do you think about a dress code? Jen talks about how her thoughts on dress codes have changed over the years.  She tells stories about her last salon and the problems she faced. Todd thinks you should do what you want but have a why and a reason for it. What book would you recommend about business? Jen ta...

Creating Opportunities [EP:40] 13.06.2022

"Send us a message!" Jen and Todd talk about creating opportunities for yourself and/or your team. Everything begins with focus. What does an honest effort look like?  Is it working on something with focus for 6, 12, 18, or 24 months?  Are you giving up too soon? Creating opportunity requires action. Write out your medium and long-term goals. How to create effective, measurable, goals. F...

Frequently Asked Questions [EP:39] 06.06.2022

"Send us a message!" In this episode, Jen and Todd answer some of the frequently asked questions that they hear.  Here's a look at the questions they cover: What's one tip you'd give someone about Instagram? How do I get more clients? I don't like where I'm currently working.  What should I do? I want to open my own salon in the future.  Where do I start? How do...

Who Am I, What Am I Doing, Can I Really Do This? [EP:38] 30.05.2022

"Send us a message!" In this episode, Jen and Todd talk about confidence and keeping a positive mindset. Resetting your thinking when "I can't" creeps in by asking "Could I and how could I?" You need a plan People who do even a little planning surpass those who don't Thinking is great, action is better Answer these questions: Who are you? Where are you? Wher...

Social Media [EP:37] 23.05.2022

"Send us a message!" In this episode, Jen and Todd chat about strategizing social media. What they like social media for Deciding what YOU want out of social media Having social media be part of your marketing toolbox but not all Creating an avatar  Getting in front of the right people +++++++++++++++++++++++++++++++++++++++ Book an intro Mentoring call with us! BOOK NOW! PingPong Design...

When and How to Raise Prices & Building a Clientele [EP:36] 16.05.2022

"Send us a message!" In this episode Jen and Todd talk about multiple topics.  Including the when and how to raise your prices and building a clientele. When to raise prices What metrics to consider It's OK if clients leave How to not want to get sick over it Building Figure out who you are Figure out what you wan to do Figure out who you want to serve Figure out how you'll ser...

Todd's Story [EP:35] 09.05.2022

"Send us a message!" In this episode, Jen flips the roles and asks Todd a series of questions. We start at the place Todd and Jen met and go from there. Similar to episode 33, Todd does not know the questions ahead of time. Especially the rapid-fire arbitrary ones at the end that Jen added simply to drive him crazy. 🤣 How did we meet? How did you become these things: Todd the barber, To...

Inspiration, Expansion, and Closed Books oh my! [EP:34] 02.05.2022

"Send us a message!" In this multi-topic episode Jen and Todd talk about: -Finding inspiration outside of the industry -Expansion may not solve your problems -Books closed?! +++++++++++++++++++++++++++++++++++++++ Book an intro Mentoring call with us! BOOK NOW! PingPong Design + Marketing Hello Hair Pro Exclusive Offer: pingpongdm.com/hello-hair-promo Our new website by PingPong Design +...

Jen's Story [EP:33] 25.04.2022

"Send us a message!" In this episode, we turned a video interview idea into a podcast.  We take a deep dive into how Jen became who she is today.  We start at the very beginning of her journey in the industry over 23 years ago.  Then we dive into a set of questions that she doesn't know is coming. For our staff and everyone who's only known Jen for the last couple of years...en...

Culture in Your Business [EP:32] 18.04.2022

"Send us a message!" In this week's episode, Jen and Todd talk about business culture, and how to create, change and enforce it. What is a leader? As the leader, you run the show, not clients, not staff. Creating opportunities for your staff. Communicate with people how they want to be communicated with. Be honest with yourself. Constantly demonstrate and live your culture. Be authe...

Working Through Complacency and Perfectionism [EP:31] 11.04.2022

"Send us a message!" In this episode, Todd and Jen talk about mindset, complacency, and perfectionism. What is complacency? Creating an environment that promotes focus. How to take action. Taking risks. Keeping a beginner's mindset because when you first learn something, you won't be good. The act of accumulating knowledge alone doesn't do much for you. It's OK to hav...

Running a Business Together: The Impact on Our Relationship Outside of Work [EP:30] 04.04.2022

"Send us a message!" A behind the scenes look at how running a business, as a couple, can impact a relationship outside of work. Turning to your audience to find out what direction to take. A story from a past business. Challenges a partnership will face. Knowing your roles and tasks. (What you do, and what your partner does.) We're 50/50 partners....how do we decide if we disagree?...

Finally, We Talk About the Pandemic [EP:29] 28.03.2022

"Send us a message!" In this week's episode, Jen & Todd chat about the pandemic. Today's episode is brought to you by PingPong Design + Marketing .  Digital marketing & design for the health, beauty & fitness industries.  PingPong wants to make the internet a better place.  Check them out in the link below! The pandemic hits. No one knows what's going on but th...

What a Real Education Program Looks Like [EP:28] 21.03.2022

"Send us a message!" Todd & Jen talk about what a real education program looks like.    Today's episode is brought to you by PingPong Design + Marketing .  Digital marketing & design for the health, beauty & fitness industries.  PingPong wants to make the internet a better place.  Check them out in the link below! We kick off by making sure the definition of education is...

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