Jen & Todd Ford

the Hello Hair Pro podcast

Business EN ↓ 269 episodes

This is a place for education, inspiration, and entertainment. Our mission is to help as many hair pros, salon, and barbershop owners as possible by sharing our stories, experiences, and thoughts on business.

Be sure to visit the podcast's website and support the creator: www.hellohairco.com

Author

Jen & Todd Ford

Category

Business

Podcast website

www.hellohairco.com

Latest episode

Nov 2, 2026

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Episodes

How to Choose the Right Product Line for Your Salon [EP:269] 02.11.2026

"Send us a message!" Choosing a professional product line for your salon involves more than finding products you like or getting a good deal from a sales rep. You're choosing the products your team will use, the brands your clients will associate with your business, and the companies you'll rely on for products, education, and ongoing support. In this episode, we share what we&...

Why Clients Choose One Salon Over Another [EP:268] 26.10.2026

"Send us a message!" Every salon says it does great hair. Most promise exceptional service, a personalized experience, and an atmosphere that sets them apart. But if everyone is saying the same thing, why should a client choose you? In this episode of Hello Hair Pro, we're talking about what actually separates one salon or hairstylist from another—and how to communicate those differ...

Your Salon Looks Successful. But Is It? [EP:267] 19.10.2026

"Send us a message!" A million-dollar salon. A fully booked schedule. A growing team. Multiple locations. Thousands of social media followers. Sounds successful, right? Maybe. But none of those things tell the whole story. Your salon might look successful from the outside. But what's actually happening behind the scenes? In this episode of Hello Hair Pro, we're challenging the...

Young Stylists Don't Want to Work? Think Again. [EP:266] 12.10.2026

"Send us a message!" “Young people just don't want to work anymore.” We hear it constantly from salon owners. They can't find good employees. Nobody wants to work weekends. The younger generation isn't loyal. People don't want to put in the effort. But what if the generation isn't the problem? In this episode, we're challenging one of the salon industry&apos...

What Does a Successful Salon Actually Look Like? [EP:265] 05.10.2026

"Send us a message!" Being fully booked sounds like the goal. But should it be? This week we're keeping things a little lighter and working through three salon-business questions we haven't spent much time preparing for ahead of time. First, why are recruiting and retention still such massive challenges for salon owners? We talk about what salons compete on, whether the careers...

How to Build Authority as a Hairstylist [EP:264] 28.09.2026

"Send us a message!" Anyone can call themselves an expert. The harder part is proving it. If you're a hairstylist, barber, nail tech, esthetician, or salon owner, you probably already have knowledge your clients are looking for. The question is whether anyone can find it before they sit in your chair. In this episode, we're breaking down something we're actively building a...

Are You Tracking the Wrong Salon KPIs? [EP:263] 21.09.2026

"Send us a message!" “Know your numbers.” Salon owners hear it constantly. Rebooking.  Retail percentage.  Average ticket.  Productivity.  Retention.  New clients. But knowing your numbers isn't the same thing as understanding your business. In this episode, we're digging into KPIs (key performance indicators) and why blindly tracking the same handful of industry-standard metri...

What 5 Years of Podcasting Taught Us About Business [EP:262] 14.09.2026

"Send us a message!" Five years. 262 episodes. And we haven't missed a Monday. September 13 marks five years since we published the first episode of Hello Hair Pro. And somewhere along the way, talking about business every week started to change the way we thought about it. So for this episode, we're looking back. We talk about how the podcast has changed, how we've change...

You Don't Have to Like AI. But You Should Understand It. [EP:261] 07.09.2026

"Send us a message!" You don't have to like AI. You don't have to use ChatGPT. And you definitely don't have to like AI-generated content. But if we're going to criticize a technology, we should probably understand what we're actually criticizing. In this episode, we dig into some of the arguments surrounding AI, data centers, water consumption, and the environme...

Is Your Salon Really a Great Place to Work? [EP:260] 31.08.2026

"Send us a message!" Every salon says it's a great place to work. But what does that actually mean? Supportive. Growth-focused. Great culture. Flexible scheduling. Education. Opportunity. Those words show up in almost every salon hiring post, but they don't tell a stylist very much about what working there will actually be like. In this episode, we break down what we think actu...

Why Salon Owners Struggle to Find Clients and Staff [EP:259] 24.08.2026

"Send us a message!" Salon owners ask us two questions constantly: How do I find more clients? How do I find good staff? They're legitimate problems. But before you start looking for another marketing strategy, hiring system, coach, or quick fix, there's a more important question: Is that actually your problem? In this episode, we talk about diagnosing what's happening ins...

Why Salon Owners Make Business Too Complicated [EP:258] 17.08.2026

"Send us a message!" Salon owners have a habit of making business more complicated than it needs to be. We chase industry standards. We add policies because one client did something annoying. We build enormous service menus, obsess over retail percentages, force rebooking, complicate hiring, and try to manufacture culture with perks, outings, and branding days. But does any of that actua...

Why Salon Owners Make the Wrong Business Decisions [EP:257] 10.08.2026

"Send us a message!" Salon owners are constantly looking for answers. What product line sells best? Should I add a head spa? Are Google Ads worth it? What software should I use? Should I expand? Those sound like reasonable business questions. But what if the answer has nothing to do with the actual problem you're trying to solve? In this episode, we talk about learning to diagnose a...

Rapid Fire: Our Honest Thoughts on Running a Salon [EP:256] 03.08.2026

"Send us a message!" The best conversations aren't planned. For this episode, we filled a bowl with random salon and business topics, took turns drawing them out, and challenged ourselves to answer each one in just a few minutes. From difficult clients and Google reviews to commission, hiring, social media, core values, AEO, expansion, cancellation policies, and client expectations,...

The Biggest Risk in Business Is Playing It Safe [EP:255] 27.07.2026

"Send us a message!" Most business owners don't fail because they take too many risks–they fail because they avoid them. In this episode, we examine the hidden costs of playing it safe—from avoiding difficult conversations and delaying price increases to protecting underperforming employees and making decisions based on comfort rather than conviction. We also share real stories from...

Why the Future Belongs to Curious Salon Owners [EP:254] 20.07.2026

"Send us a message!" What if the biggest business advantage isn't talent, experience, or even hard work? What if it's curiosity? In this episode, we explore why the best salon owners aren't the ones who blindly copy trends or follow outdated advice; they're the ones willing to ask better questions. We talk about challenging industry assumptions, learning from other bu...

Why Busy Salon Owners Never Build Great Businesses [EP:253] 13.07.2026

"Send us a message!" "I'm just so busy." It's one of the most common things we hear from salon owners. But being busy and building a business aren't the same thing. In this episode, we revisit one of our favorite leadership frameworks: the Five Modes of Ownership, and explain why so many owners stay stuck working harder instead of building systems that create lon...

Why Stylists Choose Some Salons Over Others [EP:252] 06.07.2026

"Send us a message!" Why do stylists choose one salon over another? Most owners think hiring starts when they post a job ad.  We don't. In this episode, we explain why the strongest salons attract great people long before they ever have an opening. We discuss reputation, relationships, education, leadership, opportunity, culture, and why becoming known for something meaningful matte...

The Questions Every Salon Owner Should Ask Themselves [EP:251] 29.06.2026

"Send us a message!" What if someone asked you the questions you usually avoid asking yourself? In this episode, we tried something completely different. We asked AI to interview us, not to generate answers, but to challenge the way we think about leadership, business, culture, growth, relationships, and running a salon. The result wasn't a conversation about artificial intelligence...

Why Small Businesses Matter More Than People Realize [EP:250] 22.06.2026

"Send us a message!" Episode 250 feels like the perfect time to talk about something bigger than salons. As this episode releases alongside America's 250th birthday celebration, we found ourselves thinking about opportunity, entrepreneurship, responsibility, and why small businesses matter so much to the communities they serve. In this episode, we discuss how small businesses create...

How We'd Build Hello Hair Again (Much Faster) [EP:249] 15.06.2026

"Send us a message!" If we had to start over tomorrow, would we build a different salon? Not really. But we'd absolutely build it faster. In this episode, we break down the biggest lessons we've learned from building Hello Hair Co. over the last six years. From hiring, pricing, education, marketing, leadership, one-on-one meetings, apprenticeships, and long-term thinking, we sh...

Why Some Salon Owners Keep Growing While Others Plateau [EP:248] 08.06.2026

"Send us a message!" Why do some salon owners continue growing year after year while others seem to hit a ceiling? It's rarely talent. It's rarely luck. And it's almost never because one owner knows some secret that everyone else doesn't. In this episode, we break down the mindset shifts, habits, leadership decisions, and business fundamentals that separate growing sa...

The Salon Industry's Biggest Money Mistake [EP:247] 01.06.2026

"Send us a message!" Most salon owners spend years learning how to do hair, but very little time learning how money actually works inside a business. That's a problem. In this episode, we break down some of the biggest misconceptions salon owners have about commission, pricing, profit, payroll, compensation, and financial sustainability. We talk about why so many owners make decisio...

Why the Salon Industry Will Do Anything But Hair [EP:246] 25.05.2026

"Send us a message!" Somewhere along the way, parts of the salon industry stopped focusing on hair. Now it feels like everyone is chasing trends, distractions, aesthetics, side hustles, “luxury experiences,” influencer content, and anything else they can add to their business while ignoring the fundamentals that actually create loyal clients. In this episode, we break down why so many sa...

Lessons Salon Owners Learn the Hard Way [EP:245] 18.05.2026

"Send us a message!" Most salon owners don’t fail because they aren’t working hard enough. They fail because they focus on the wrong things. In this episode, we break down some of the biggest misconceptions salon owners have about business growth, from believing more clients will solve everything, to confusing being busy with being profitable, to thinking culture happens automatically. W...

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