the Hello Hair Pro podcast

"Send us a message!" This week we're talking about the benefits of streamlining your salon business. The economy isn't the best - pretty sure we can all agree on that.   What no one can seem to agree on is whether things get worse or not and when we will see an upturn. As always, we begin with an assessment. Google "SWOT analysis"  Surviving and thriving in a tough ec...

"Send us a message!" In this episode, we're looking at salon culture, its meaning, and how to change yours if needed. We start by defining what we're talking about when we say "business culture," which is your values, beliefs, and behavior. Todd tells a quick story about the gym world and what happens when you're lazy with defining your culture.  Hint: You end up...

"Send us a message!" In this episode, we chat about customer service! Before jumping in, we chat briefly about Jen's most recent trip to Savannah, where she spent a week with the evo team. Customer service has two sides (like everything), and we must address both. What we're calling the science side is made up of the technical aspects, such as understanding client behavior, nee...

"Send us a message!" Today we're talking about balancing family, work, creativity, personal well-being, and more! Finding ways to create balance will positively impact your business and life outside of work.  The process does take some time to develop, but we promise it's worth your efforts. “Consistently working late is not necessarily a sign of a hard worker, but rather the i...

"Send us a message!" We're covering some topics in this episode, including expanding your business and customer service. We talk about expansion because it's a very tempting option for many but a wrong choice for most.  If your goal is to expand in any capacity, you must have a solid foundation, including your business plan, mission, vision, core principles, and more. Some opti...

"Send us a message!" In this episode, we're chatting about several topics that surround building a clientele and marketing to your PERFECT clients. State of Mind It's important to believe in yourself and your offerings - if you don't buy in, no one else will. This includes your pricing. Have a positive mindset when it comes to your pricing and work. Understanding Your Clie...

"Send us a message!" You've launched your business, and now you're realizing how much work it takes to be successful. Today, we're going to chat about some common misconceptions about business, the importance of perseverance, and then we'll dive into some things to think about for steering your business toward success. Common misconceptions:   Overnight success Get Ri...

"Send us a message!" It's a new calendar year; now what?  Objects in motion stay in motion, so DO SOMETHING.  Taking action is more important than the actual action.  Of course, we don't want to waste time but if you're not sure what to do, just do anything.  All or nothing isn't a good mindset if you're looking to make progress. The key to client retention.  Hin...

"Send us a message!" This week we take a light-hearted look at some of the less desirable parts of running a business. Building a business is extremely rewarding and fulfilling in so many ways but... Every business will go through relative challenges. Less desirable (maybe even negative) aspects of business ownership we talked about: Financial risk Time commitment Stress & Pressure M...

"Send us a message!" What the hell is everyone looking for?   Why are salons offering 'sign-on' bonuses?   Why are businesses struggling to keep employees?   Why are hair pros salon-hopping?   Why are owners doing the same thing over and over even though it stopped working 8 years ago? Today we're chatting about these questions and more! It's vital to understand what...

"Send us a message!" This week we're talking about ways to avoid being average. Enjoy! Remaining open-minded Holding on to a beginner's mindset keeps things fun and helps you stay focused and sharp Helps keep you open to finding new opportunities Gives you permission to: NOT have all the answers Keeps you creative Introduces novelty which helps push off complacency  Helps in le...

"Send us a message!" If you're the person who is always saying, " Idk what to post! " it's because you're not putting any effort into it, and that's OK. Just don't keep lying to yourself with, " I want to get better at this! " No, you don't. You don't.  Do you know how much free material is on the web that literally lays out countles...

"Send us a message!" We've got 3 quick topics to touch on today as our mission of brief episodes through the holiday season continues. This week's topics: It's OK to pivot. Planning for a rainy or, in our case, snowy day. Setting yourself up to conquer 2023! Pivot If you've tried things and they didn't work, or you're feeling stuck doing something that you l...

"Send us a message!" In this week's episode, we're touching on some end-of-year thoughts.  Our goal is to keep episodes brief through the holiday season because we don't want to hold everyone up with our rambling.  ;) "No matter how brilliant your mind or strategy, if you're playing a solo game, you will always lose out to a team." -Reid Hoffman Thoughts we...

"Send us a message!" "Most entrepreneurs are trying to be artists instead of operators." -Gary Vee on why most people won't succeed In this week's episode, we chat about busy times and how to leverage them for continued growth. Don't hide behind the fact that you'll be busy during the holidays (or any time).  Instead, continue taking action to grow your busi...

"Send us a message!" When we talk to other hair pros, one of the common things we hear is, "how do I find more clients?" and that's an OK question but not the one you should be asking. The question should sound more like, "How do I find the right clients for my business?" So today, we're going to break down some strategies and thoughts that will help you gai...

"Send us a message!" Should you do this or that? Is it worth paying attention to the systems everyone's arguing about online?  In this episode, we'll run through a few systems to consider. "People think innovation is just having a good idea, but a lot of it is just moving quickly and trying a lot of things." – Mark Zuckerberg. At the end of the day, it's YOUR bus...

"Send us a message!" This week we're talking about the messy middle! Something every biz owner deals with at some point. We finish the episode with some light, fun, random, unrelated to hair or business, questions. When you start out, everything is amazing. Everyone tells you how awesome you are, how talented you are, and how successful you will be. Then like a freaking truck, it hi...

"Send us a message!" Are you uninspired at your salon?  That's the topic we're covering in this week's episode. Why do hair pros stay where they're not happy?   (This isn't just our industry but a problem most will face at least once in their career.) Most people will stay at a job they’re not happy with because at least it’s familiar. Change is scary. Influenced...

"Send us a message!" This week we're talking about creating consistency within your business and some tactics for making lasting changes. Why is this important? If you’re going to be a leader you’ll need to create consistency. If you’re walking around saying “oh I’m just not good at x” then your team will do the same. With yourself Keep your ego in check. Just start Define what you’...

"Send us a message!" In today's episode, we chat about some systems we believe every business needs. We break down these systems: 1. Pay/Profit 2. Marketing 3. Sales 4. Retention & Client Experience 5. Owner Plan for Ascension 6. Driving Company Vision Then lighten things up by chatting about where we go, as business owners, to find inspiration. Links and Stuff: Our (weekly) Ema...

"Send us a message!" In this episode, we're talking about innovation, and then we dive into some dated practices that should go away. Disrupting for the sake of disrupting isn't helping anyone. Disruptive innovation is a thing. Innovation is what drives industries forward. Links and Stuff: Our (weekly) Email List pingpong design and marketing Book:  It's All About the Gues...

"Send us a message!" We cover multiple topics in this week's episode! Perspective & Evolution Changing how you view scenarios is the easiest way to shift a mindset. It's work, it's putting in the reps, it's not easy, but it is simple, and you CAN do it! Instead of thinking don’t fail, you should think win. Perspective is a really big piece of the puzzle. Be optimi...

"Send us a message!" Today we're talking about responsibility.   Before we get there, we discuss some tips about sponsored ads for Instagram. Todd was reading through a report from Modern Salon, and it sparked a thought about responsibility.   We run through a couple of the graphs from the report and chat about them. Why do people struggle to accept responsibility? Ego. At least, we...

"Send us a message!" the Hello Hair Pro podcast celebrates its first birthday! We talk about some of the things we've learned about podcasting over the past year and then dive into how to take your business idea from napkin (concept) to reality. Keep in mind these are examples; your business will look different Concept: Get everything out of your head and down on paper.   We're...