Jen & Todd Ford

the Hello Hair Pro podcast

Business EN ↓ 252 episodes

This is a place for education, inspiration, and entertainment. Our mission is to help as many hair pros, salon, and barbershop owners as possible by sharing our stories, experiences, and thoughts on business.

Author

Jen & Todd Ford

Category

Business

Podcast website

www.hellohairco.com

Latest episode

Jul 6, 2026

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Episodes

Family & Business [EP:127] 12.02.2024

"Send us a message!" Balancing Business, Family, and Personal Growth In this episode, we share our work-life balance experiences, particularly how we manage our salon business, familial responsibilities, and personal growth.  Jen shares the high impact of a recent workshop and her journey to Australia for professional development.  We discuss the importance of taking breaks for personal...

Behind the Scenes with Todd [EP:126] 05.02.2024

"Send us a message!" Monday Matters: A Peek Behind the Scenes Todd shares that his co-host, Jen, cannot join him for this podcast episode due to travel and personal commitments, explaining why he decided to give her rest and not record over the weekend for this week.  He discusses the topic of perfectionism, stating that the episode won't be as perfect as planned, but he considers i...

Jen's Australian Training Adventure [EP:125] 29.01.2024

"Send us a message!" Training with Evo: Reflections and Outcomes In the podcast, Jen shares her experience attending training with Evo, a hair product brand.  She was invited to train with Evo in South Australia and discusses her initial apprehension due to family and business commitments.  Throughout the training, Jen learns new techniques, meets the company's founder and other ind...

A Wellness Perspective [EP:124] 22.01.2024

"Send us a message!" Health and Wellness Strategies for Hair Pros In this conversation, Jen and Todd discuss the importance of health, wellness, and the use of 'clean' products in the hair salon business.  Stressing on having a 'why' for everything one does, they talk about selecting product lines that align with their brand ethos instead of being stockists.  They rev...

Social Media's Negative Side [EP:123] 15.01.2024

"Send us a message!" Navigating the Impact of Social Media: A Discussion on Boundaries, Comparison, and the Power of Creation. In this episode, we dive into the negative effects of social media, especially on those who consume it without contributing or creating anything of their own.  The conversation touches on the dangers of comparing oneself to often idealized online profiles, the pr...

Numbers for Salon Success with Missy Megginson of Schedulicity [EP:122] 08.01.2024

"Send us a message!" Mastering the Numbers in Your Business: A Discussion on Money, Metrics, and More. In this episode, we bring back Missy Megginson of Schedulicity to provide insights on how business owners can pay closer attention to their financial metrics.  Look, we get it: numbers and math aren't always fun and often get put on the back burner due to the creative nature of our...

Happy New Year! [EP:121] 01.01.2024

"Send us a message!" Planning Goals and Building Strategies for 2024 The episode covers creating a successful plan and strategy for the New Year. Tools like planners and developing a robust strategy with action steps are highlighted. The importance of consistency and honesty in content production is emphasized, with an anecdote about social media growth via YouTube shorts as a supporting...

Merry Christmas! [EP:120] 25.12.2023

"Send us a message!" Goal Setting and Reflecting on Achievements at Year's End In this episode, Jen and Todd delve into the topic of goal setting and reflection as it relates to their personal lives and their business.  The conversation starts with a light banter around their Christmas celebrations, before shifting towards a review of how they did with their goals for the current ye...

Motivate & Inspire People [EP:119] 18.12.2023

"Send us a message!" Motivating Your Salon Team: Proven Strategies and Ideas During this chat, Jen and Todd discuss strategies they've used to motivate their salon team, emphasizing the importance of creating an engaging and fun environment.  They share their experiences implementing a Google reviews challenge, creating a contest that rewards staff for obtaining a certain number of...

How to Hire Hair Pros [EP:118] 11.12.2023

"Send us a message!" The Art of Staffing and Hiring in the Beauty Industry This podcast revolves around staffing, hiring, and finding the right fit for your salon.  The discussion touches upon the significance of knowing why you're hiring and making sure you really need to hire.  It emphasizes the importance of having the right conversation with potential hires and not blindly follo...

Boundaries & Business with Missy Megginson of Schedulicity [EP:117] 04.12.2023

"Send us a message!" A Discussion on Client Relationships and Business Strategies We welcome back to the show Missy Megginson of Schedulicity. This casual episode discusses setting up efficient and effective business systems and boundaries, emphasizing personalizing interactions with individual clients. Touching on early morning client interactions, strategies like redirecting behavior,...

Maximizing Social Media [EP:116] 27.11.2023

"Send us a message!" In this episode, Jen and Todd discuss the impact of social media on businesses and how it can work effectively.  They explore notable social media strategies that successful companies like Red Bull use, noting that such companies often promote a brand image rather than direct product selling.  The conversation stresses the importance of understanding and knowing your...

Tim Howard of Vish [EP:115] 20.11.2023

"Send us a message!" We are stoked to bring Tim Howard onto the podcast! Tim is someone we knew would bring a ton of industry insight. Tim is the Chief Innovation Officer at Vish, a color-management software you NEED to check out. Read his Bio and more here . Our conversation starts with who Tim is in and outside the hair industry. We dive into his background, how he got into the industr...

Hello Update! [EP:114] 13.11.2023

"Send us a message!" In this episode, we decided it would be fun to update everyone about what we've been up to heading into the holiday season.  Here's a look at what we decided to share. We've begun scheduling and recording guests that we align with.   Doing new things creates discomfort, and that is where the magic happens! We've talked a bunch about growth and fig...

Missy Megginson of Schedulicity [EP:113] 06.11.2023

"Send us a message!" This week, we welcome Missy Megginson, @soyoureahairstylist of Schedulicity, to the podcast. Here's a look at what we covered: How we (Hello Hair Pro) and Missy met. What is Schedulicity? Who started the company and why? What does Schedulicity's mission, vision, and core values look like? Schedulicity's core actions ( We love this! ) What problem does...

Problem Solving: Simplified [EP:112] 30.10.2023

"Send us a message!" Mastering Problem-Solving: Staffing, Clients, and Profits is what we discuss this week. Identifying the Root Problem What are we trying to do here? We're trying to arrive at and understand exactly what is broken in our business so we can identify ways to approach fixing the issue. The importance of identifying the core issues within each of the three areas: staf...

Client Finding Strategies [EP:111] 23.10.2023

"Send us a message!" This week, we're revisiting one of our most popular episodes, "Empire State of Mind," and diving deeper into the strategies that will help you attract those coveted "seed clients." Here's what we covered: The Mindset Shift - Believing in Yourself and Your Offering The Client's Perspective - Being the Solution to Their Problem Beyond...

Storytelling Salon [EP:110] 16.10.2023

"Send us a message!" We discuss the relationship between storytelling and marketing. The Role of Storytelling in Salons We highlight the importance of stories in marketing. Stories are sticky. People remember stories. A well-crafted narrative can set a salon apart. Todd shares some thoughts about Nike. A quote from "The Brand Gap:" “When enough individuals arrive at the same gu...

It's All About the Client [EP:109] 09.10.2023

"Send us a message!" This week, we're talking customer service since, you know, this is a service industry. The Customer Journey: Make a list for each: online booking, walk-in, call on the phone, email conversation, message, text Action step: Map one of your client experiences. Pre-Appointment Engagement: Explore strategies for engaging with clients before their salon visits, such a...

Fun in Marketing: Creative Strategies [EP:108] 02.10.2023

"Send us a message!" This week, we're covering creative marketing! Our intent is to get you to think a little differently and to have some fun with your marketing. Strategies we currently use and some we've used in the past: SEO Google ads Website GMB Blogging Podcasting Social media Email campaigns Text Print ads Valpak 'Coupon' cards Local community events Instagram...

Money and Your Business [EP:107] 25.09.2023

"Send us a message!" This week, we're discussing money.  Topics include: Freebies and why you should pay attention to the big companies reworking their strategies Some industry statistics we found interesting Inflation Todd kicks things off with a story about an oyster. Then he breaks down a couple of examples from Red Robin (the burger place) and Sephora. Some statistics: Americans...

The Power of Purpose [EP:106] 18.09.2023

"Send us a message!" This week we're chatting about running your business (or career) with intent. What does intent provide: Clarity of Purpose: Intention provides you with a clear sense of purpose for your business. It answers questions like, "Why am I in this industry?" and "What do I hope to achieve?"  Setting Clear Goals: Intention allows you to set specific,...

The Future of Education [EP:105] 11.09.2023

"Send us a message!" The Future of Education is the topic this week. Todd explains why he believes the hair school experience would be outstanding if licenses disappeared. Jen is sick of hearing, "School didn't teach me anything!" Stop it with that attitude. Same for "School just teaches you to pass a test!" False. If you didn't take much from school, that&a...

Breaking Molds: Chase Uniqueness [EP:104] 04.09.2023

"Send us a message!" Episode 104 marks 2 years of us publishing these podcast episodes.  We're proud of that!  OK, enough celebration; let's get to the good stuff. This week, we're discussing how to stand out in the hair world! Thought experiment: The average client is willing to drive between 20-30 minutes for their hair appointment. How far can you travel in that time fr...

Act or Fail [EP:103] 28.08.2023

"Send us a message!" This week, we're discussing taking action and what happens when you don't. If you avoid being proactive with your business or career, you will eventually become complacent. Complacency is a silent killer of business. Even if things are going well, lack of action means you're slowly moving backward.  Slowly enough that it's difficult to recognize....

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