The Hard Corps Marketing Show

There is a lot of conversation going on about podcasts for B2B marketing, but is it hype? Is the success measurable?  Aren’t there tons of them?     Done correctly, Podcasts actually have 100% measurable $ ROI and benefits beyond that.     The presenter is Casey Cheshire, B2B marketing author, thought leader, and prolific podcaster. With decades of experience as both a CMO and entrepreneurial CEO,...

If you’re looking for the golden rules when it comes to anything around public relations then this is the episode for you! Mickie Kennedy is with us, a press release and public relations expert with a vast knowledge on the subject, helping you figure out exactly how to utilize these tools that are at your disposal!      Busted Myths:    Press releases aren’t old fashion marketing that that just do...

Mark Raffan is here with us this week to discuss everything that you could hope to learn about content marketing and just how useful it can be. Mark is also with us to guide you through some more difficult conversations that you can find yourself in with your customers and why being honest with them is always the best way to go about those difficult conversations.      Busted Myths:   It’s not too...

There’s no better way to learn about starting your own podcast than from the expert herself, Shannon Martin! Shannon is here with us this episode to tell you that it’s not too late to start your own podcast, and what you can do to figure out how it can benefit you. Everything from your gaining an audience all the way to seeing the benefits of having your own podcast, directly and indirectly. If yo...

We’re here today with Mac McIntosh to discuss what a real qualified lead is, if you’re looking for the new lead generation strategy right from the expert then this is the episode for you! Mac is also here with us to break down any common misinformation about leads so you’re only utilizing what works best.     Busted Myths:   Lists and inquiries are not leads.  Takeaways   Purchasing a database of...

Tim Parkin is here to give out the real truth, you can’t start to worry about your customer’s if your own employees aren’t being taken care of. Too much money is spent trying to keep your customers coming back rather than making sure those that are with you internally are also compensated for their work and time.      Busted Myths:   If you want to grow you need to focus internally rather than ext...

Marketing is too important to be left all onto one person to take care of completely, that’s why Jessica Shirra is here today to let you know how truly important it is to have a team ready for your marketing plan! Having a group together and ready to put your marketing plan into action is where you can truly start to see the value of marketing shine!    Busted Myths:   Having just one person as yo...

Here we are with Ashtan Moore! Find out right here if you’re putting more money into your marketing strategy than you’re getting out of it, and if there’s truly a demand for your product or service. There’s always a way for marketing to sell your product, but is it truly worth it if you’re not making a pay off from it? If you’re trying to figure out these answers then check out this episode!     ...

Who better to consult with on Marketing than the Communication Coach herself, Kery Knutson? No one that’s who, Kery is here to drop some serious knowledge on anyone looking to step up their networking game! Find out why having a meaningful conversation with your audience is the best way to keep them coming back, and why you should worry less about building a wide audience, here on this episode.   ...

Carolyn Lowe is here to drop some knowledge all about how building a brand off of a massive marketing space like Amazon isn’t as easy as just making a page for your product to be sold on. Carolyn is going to give you all the juicy details about what it really takes not to just succeed on Amazon but in any market where building your brand from the ground up is the true challenge of it all.      Bus...

Take your transcript game to the next level with today’s guest Jaclyn Schiff! Jaclyn is here today to tell you all about the value of what your transcript can bring to your podcast and your marketing strategy. Get ready to hear the true expert knowledge from the transcript tactician herself!      Busted Myths:   A transcript is not an SEO optimized piece of content. Takeaways   A transcript is a g...

The slayer of the mundane, David Brier is here to teach you all about everything branding has to offer! If you’re thinking that your business can be carried on your product alone then David has the advice that you need to hear. Get ready for some seriously brilliant branding advice in this episode!   Busted Myths:   Thinking that your knowledge, wisdom, service or product are the only factors that...

This week we have Skyler Reeves here to dish out some truth about why having as much content as possible isn’t the best strategy for your marketing plan. To have the best plan possible you want to make sure everything is in tip top shape and that means taking out anything that doesn’t work! If you’re looking to learn more about producing only quality content then check out this episode!      Buste...

Dina Otero is here this week to smash, not just one, but three myths! Dina is here to tell you exactly what marketing is and why businesses should care about it. Marketing isn’t just here to help out sales and if you check out this brand new episode then you can find out just how important marketing is to the entire operation.    Busted Myths:   1. Marketing is not an arts and crafts project. 2. M...

Most companies believe that branding is the heart and soul of marketing, typically taking the same approach, no matter the situation. Stan Bernard is here to get you out of this “Brandwashed” mindset, and to help you set up your own winning strategy. Learn how to take the first steps to establishing your own playbook full of new strategies designed for your own individual success instead of relyin...

Kym is here today to show you that marketing can bring in valuable results and merit as long as the work is put in. Kym Koch Thompson is here to show you the real strategies for marketing success, layering different forms of marketing strategy to perfect your plan. If you’re looking for marketing strategies that can prove their merit then check this out!     Busted Myths:   You cannot prove the tr...

So many marketers today get stuck in the marketing silo and don’t dare to venture out to see the wide world of other wonderful things that go on in their businesses. If you’re doing this, you’re setting yourself up for failure. Here to help you break out of the marketing vacuum is Brian Zaslow, a well-tenured marketer and entrepreneur. Learn five ways to avoid staying in your own bubble, how to de...

The hiring world has changed drastically for both employers and candidates, but many companies are still trying to hire the same old way and interview with the same old questions. Recruiting industry extraordinaire, Erica Seidel, founder of The Connective Good, joins host Casey Cheshire to discuss the best questions to ask candidates and the answers that tell you they’re the right fit. Throughout...

There is an ongoing conceptual tug-of-war occurring between the traditional Sales-led Growth and the relatively new Product-led Growth. The sides both think that there can only be one and are therefore averse to the adoption of any ideas from the other side. Guest Fred Melanson, a visionary entrepreneur and founder and CEO of Bliinx is here to tell businesses that they can have it both ways! Learn...

Many businesses struggle with understanding SEO and trying to implement the right measures to gain value from it. Don’t respond to that sketchy email telling you how bad your site’s SEO is, listen to this episode with our amazing guest, Kevin Roy, an SEO master! Learn how to properly assess your site’s SEO, understand the principles behind SEO, and what to do to get the most out of SEO and get you...

The widespread idea of what sales is is broken. Salespeople today keep trying to spew the same ‘feature-benefit vomit’ at every customer hoping something sticks. Sales extraordinaire, Valerie Cobb, a Fractional Chief Sales Officer, is here to reshape how companies think about sales. Learn how to revamp your company’s sales culture, the importance of creating good sales processes, and the best mind...

Companies often use the term “best practice” to describe an industry standard that employees are expected to replicate. This week’s guest, Brian Coles, SMASHES this myth entirely! Industry leaders are the best at what they do because they are constantly trying new things. Testing, researching, and innovating new strategies allow you to grow past competitors who essentially follow the shadow of ano...

A Data-Driven Marketing Leader, Entrepreneur, Top 10 Internet Retailer, Top 10 Mobile App, Top 40 US Website Property, Top 5 US Mobile Site, Co-Founder and Chief Strategy Officer, Shawn Schwegman, dives into the search engine optimization and how to align your content to consumer behavior.   Busted Myths: It is not about word count; it’s about the right words. In order to rank on Google, it comes...

A Thought Leader, Collaborator, Conversationalist, Director of Marketing & Brand at Expensify, Joanie Wang, breaks the stigma behind becoming a generalist over a specialist.   Takeaways: “My career has been cultivating different skills because of what I am interested in. Humans are very versatile. They aren’t interested in only one thing. There are so many different things that connect with ea...

A Marketing Thought Leader, Author, Former Professor, CMO at nCino, Jonathan Rowe, discusses best practices for building and defining your brand internally and externally.   Takeaways: “Before and while doing marketing activities ask yourself the question: How am I going to measure the success, the value, and impact of this? ” ~Jonathan Once your brand and what you want to represent is defined, tu...