The Hard Corps Marketing Show

Podcasting is one of the best ways to grow your audience, attract inbound leads, and share a message or thoughts with people around the world. Is your company creating podcasts?  A Thought Leader, Mentor, Entrepreneur, Podcaster, Co-founder and CRO at Speak On Podcasts, Mark Colgan, chats about the world of podcasting and why businesses should be utilizing this type of content.   Takeaways: One po...

Marketers need to be great storytellers in order to produce great brand stories. But what makes a great storyteller? What are the essential pillars of storytelling? A Thought Leader, Actor, Entrepreneur, Speaker, Feature Film and Commercial Producer, Author of Rise of the Entrepreneur, CMO at The Video Bot, CEO of RIP Media Group, Maury Rogow, shares his expert knowledge of storytelling and improv...

To understand marketing you first need to understand the essential core of human beings. It’s time to learn about the foundations of what makes a person tick to then recognize how to best influence them. A Marketing Thought Leader, Visionary, Keynote Speaker, Forbes Top 10 Online Marketing Expert, Entrepreneur Magazine Top 15, Best Selling Author of Landing Page Optimization: The Definitive Guide...

Sometimes there is an aversion to using vendors. But why is that? Could utilizing a vendor’s expertise make more sense for your team or is an organic in-house method more fitting? A Marketing Leader, Speaker, Motivator, Strategist, VP of Marketing at Buyers Edge Platform, Andy Rosenbloom, dives into the pros and cons behind in-house and vendor services.   Takeaways: Vendors provide an outside pers...

Sometimes marketers get so lost in the planning process of the content calendar that they miss the target of why they are putting out that content. What’s the message or purpose? How can we become more memorable? Creator, Executive Producer and Host of award-winning podcasts The Story and Mission Daily; Advisor at Qualified, Co-Founder of Mission.org, Co-Founder of VETCON, CEO & Founder of Cas...

In today’s technology savvy world, it is really easy to press the “send all” button and hope for the best. But is that enough? How can marketers be authentic and intentional with their content? A Marketing Thought Leader, Salesforce Certified, Consultant, CMO at NuAge Experts, Andy Carlson, discusses how we can do better at creating a more personalized approach through email marketing.   Takeaways...

We often see a sales leader become the head of sales and marketing departments. But is a marketing leader just as qualified to lead sales? How can marketers assist in making sales’ jobs easier? A Marketing Thought Leader, Host of the REAL Marketers podcast, Member of The Revenue Collective, VP of Sales and Marketing at Lumavate, Stephanie Cox, dives into why marketing leaders can lead sales and ho...

The US Hispanic community has grown significantly in recent years from a population, as well as, an economic standpoint. However, many brands and businesses are under investing and representing this market. How can we engage the Hispanic market? How do we foster inclusive and culturally relevant brand messages? A Visionary Leader, Change-Agent, Award Winning Hispanic Marketer, Former Multicultural...

More leads does not equate to more revenue! Then how do we convert more leads to hit our revenue goals? A Marketing Executive, Revenue Thought Leader, Go-to-market Strategist, Host of The Emerging CMO Group at the Peak Community, VP Marketing, Brand and Demand at MindTickle, Lisa Sharapata, discusses how to efficiently hit your revenue goals.   Takeaways: To beat the average growth rate in your in...

Marketing has come a long way from the “Mad Men” days. However, some teams still struggle with a generational disconnect. How can we bridge the gap to market more effectively? A Marketing Leader, Director of Marketing, Andrew Sheaffer, discusses the generational mindsets in marketing teams and actions.   Takeaways: People know when they are being sold to. However, if the message is targeted to cus...

Maximizing productivity is not always as simple as it sounds. It takes a team effort to align goals and take a step back to figure out what needs to change. What should we be doing to identify priorities and manage goals? An Agile Marketing Thought Leader, Keynote Speaker, Author of Mastering Marketing Agility and Death of a Marketer , ICAgile Certified Agile Marketing Coach and Trainer, Co-Founde...

Numbers and technology are an important part of marketing, but they are not what pushes marketing past their goal. How does your audience view your brand? What is the story? A Digital Marketing Thought Leader, Speaker, B2B People’s Choice Award Winner for the Best B2B Content of the Year, Vice President of Marketing at Terminus, Justin Keller, explores brand storytelling.    Takeaways: Think about...

How do we better communicate between the product, marketing, and sales department? How can we improve our product marketing process? An Award Winning Marketing Thought Leader, Business Strategist, Director of Marketing Communications at Taconic Biosciences, Kelly Grover, discusses how to improve success and communication throughout your company.   Takeaways: Success in product marketing is depende...

How do we promote sales and marketing alignment? What can we do better to support each team? A Thought Leader, Partner of Linking Indy Women, Co-Founder of Ride & Raise, Ally Brettnacher, delves into the four easy steps towards sales and marketing alignment.   Takeaways: The first step to marketing alignment is understanding each other. Straightforwardly communicate your goals and what you nee...

Public relations is often thought of as crisis management or press releases. But what if you could take PR tactics and use it to understand your target audience and boost ROI? A Thought Leader, “Anti-PR” Strategist, Entrepreneur, Podcaster, Founder and Chief Evangelist at JoTo PR Disruptors, Karla Jo Helms, shares her knowledge of public relations and how to measure it.   Takeaways: Factors such a...

How do we improve our accessibility for customers? What is the best way to engage with them in the ever expanding digital world? A B2B Technology Executive Thought Leader, Top 40 Demand Marketing Game Changer, Top 30 Most Influential Women In B2B Marketing Technology, Member of the Forbes Marketing Communication Council, CMO of ActiveCampaign, Maria Pergolino, dives into brand values and expectati...

With the growing tech world and large community outreach online it is hard to avoid the attraction of having a company social media presence. But how is the social being used? Is it just a strategy or does it represent a bigger position or purpose? A Digital Strategy Media Leader; Global Chief Marketing Officer; Former VP of Advertising, Media, Digital, and Social Media at The Wendy’s Company; For...

When deciding to continue a lead’s customer journey to sales, it is important to look at what makes sense for them. Are they ready to move forward at this moment?  An actual Rockstar, Marketing Thought Leader, Entrepreneur, Formally CMO and now CXO of BoardOnTrack, Rachel Jordan, redefines sales readiness.   Takeaways: “Sales readiness means you are ready to build a relationship, not that you are...

How do we define customer success? Is it through the experiences our clients have or by the outcomes they receive? Host of the 5x award winning podcast The Electronic Propaganda Society , Director of Market Strategy at Salesforce, Mathew Sweezey, alongside, Customer Experience Thought Leader, Host of The Revenue Revolutionaries podcast, Co-Founder & Chief Community Officer at MetaCX, Dave Duke...

The Best of 2020 - Christina Anderson - Hard Corps Marketing Show #234   It’s a holiday special! And a special guest - Christina Anderson, Marketing Coordinator at Cheshire Impact!    2020, as crazy as it’s been- what a wonderful thing to have had these amazing conversations directly with friends and guests from across the country and abroad! It brought us together in this spaced apart time.    **...

A Thought Leader, Content and Social Marketing Expert, Forbes 30 Under 30, Speaker, Author of The Manifesto on Content Marketing Teams , Evangelist, Podcast Host of The People In Marketing, Co-Founder and CEO of Planable, Xenia Muntean, shares her knowledge of best practices for social and content marketing.   Takeaways: There are no specific metrics that every business needs to follow. Each busin...

Marketing is not just about sales or the product. It is about the people and the community you cultivate. This is why creating an experience with your marketing is key. A Strategic Marketing Leader, former marketer at Sony Music, Founder and CEO of Browned 2 Perfection Agency, Junae Brown, shares her extensive knowledge of building marketing experiences and being intentional on social media.   Tak...

A Business Leader, Entrepreneur, Writer, Founder and President at SalesRoads, David Kreiger, delves into building sales and marketing alignment and buyer communication.   Takeaways: Having a point person that sales and marketing reports to bridges that gap of communication between the departments, as well as, creates a coherent strategy. It is important for sales and marketing to collaborate toget...

Data driven approaches are great for creating logical predictions for how customers will interact with content. However, people are not cut and paste. It’s time to take a more personal approach and think like the customer. A Marketing Leader, Strategist, Artist, Writer, Speaker, Fractional CMO, Founder of The ABM Journal, Founder and Chief Marketing Strategist at MESH Interactive Agency, Bill Schi...

LinkedIn has been used to network and promote professional work. However, you can still add your personal touch and authenticity within your LinkedIn posts. A Social Media Leader, Digital Content Creator, LinkedIn Master, Director of Content & Digital Media at Enterprise Community Partners, Mandy McIntyre,    Takeaways: Don’t be afraid to let your personality shine through on LinkedIn. Share t...