The Hard Corps Marketing Show

Welcome to a special New Years edition of the podcast! As we kick off a new year, we’re revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are becoming a critical pillar of B2B go-to-market strategies heading into 2026 and beyond. This episode is a...

Welcome to a special holiday edition of the podcast! This week, it’s just me, Casey, taking a moment to slow down, reflect, and send some genuine holiday love your way. No guests, no agenda just a heartfelt solo episode centered on gratitude, connection, and why you and what you do truly matter. As the year winds down, I’m sharing reflections on how gratitude has become a powerful antidote to anxi...

How can marketing teams succeed when budgets shrink, expectations rise, and the pressure to perform intensifies? In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment is more challenging and dynamic than ever and what leaders must do differently to help their teams thriv...

How can deep customer understanding drive more effective B2B marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-marke...

How can marketers ensure their brand remains visible in an AI-dominated digital landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibi...

How can a smarter email strategy, not just more emails, transform your customer engagement and revenue? In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated email flows, sharing the strategies businesses need...

How can marketers master urgency to accelerate growth and boost sales performance? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. D...

How can marketers harness AI to create personalized, scalable, and effective marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can u...

How can marketers use empathy and customer storytelling to drive B2B growth? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytel...

How can marketing leaders shift from tactical execution to strategic business alignment? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing...

How can customer connection transform your marketing strategy and drive authentic growth? In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate. Lina breaks down the myth that...

How can B2B marketers succeed when every deal involves 11 or more stakeholders? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the out...

What if cold calling isn’t dead and SDRs are not just seen as “entry-level”? In this episode of The Hard Corps Marketing Show , I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation. Gabe breaks d...

What does it take to build authentic communities that truly connect with your market? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successf...

How can structured brainstorming and rapid testing transform your team’s creativity and innovation? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless...

How can marketers stay discoverable as AI reshapes the search landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization...

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today’s tech-saturated world? In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leade...

What does it take to master B2B marketing with empathy and precision? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics a...

How can AI drive real impact in your marketing and sales teams beyond just ROI? In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to inc...

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical bre...

How can aligning your marketing strategy with business goals transform your impact and career trajectory? In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanit...

How can simplifying your goals and aligning with sales transform your marketing success? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketer...

Is Your Marketing Strategy Built on Magic or Business Fundamentals? In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why...

How can understanding your audience and building purpose-driven brands elevate your marketing results? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and a...

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection? In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out...