The Hard Corps Marketing Show

How can both empathy and distilled communication reshape your marketing strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leaders...

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success? In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the...

How can deep audience research transform your marketing effectiveness? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and...

Is your marketing driving real revenue or just making noise? In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that al...

How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading market...

Can your podcast stand out in a sea of sameness? In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrat...

How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B...

Are MQLs really dead, or just evolving? In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field. Melissa unpacks the evolving role of MQLs and why they’re f...

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers? In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of mar...

How can founders avoid sabotaging their own sales pipeline? In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it....

How can trust-first marketing and clarity-driven communication lead to stronger business growth? In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipu...

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape? In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation...

How can marketers thrive in the age of AI and zero-click search? In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results...

What if your website could build trust instead of just chasing conversions? In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibil...

Is AI ruining your content strategy or enhancing it? In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve...

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses? In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps com...

What does it take to create a marketing strategy that drives demand and empowers your channel partners? In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for grea...

Can “boring” brands unlock growth through entertainment-first marketing? In this episode of The Hard Corps Marketing Show , I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out.  Dan breaks down how...

How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show , I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results. Eden breaks down why many tech companies focus too much on product fe...

How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content.  Marli breaks down the four maxims of communication, quantity, qu...

How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies. Abdul explains why...

How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth....

How can AI support outbound sales without losing the human touch? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity. Brandon gets real about the current limits of AI agen...

Are We Forgetting the Humans in B2B Marketing? In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing....

How Can a Growth Mindset Fuel Your Marketing Success? In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys...