The Hard Corps Marketing Show

SEO is often seen as this puzzling creature that is difficult to navigate. Is SEO really as mysterious as we assume it to be? Or is the secret for a great SEO just a few clicks away?  A Technology Driven Marketing Thought Leader, Entrepreneur, Speaker, Former SVP of Marketing at OverStock.com, Founder and CEO of Huckabuy.com, Geoff Atkinson, debunks the misconceptions behind SEO and gives tips on...

Marketers often fall into the trap that a marketing tool is a silver bullet. How do we build off that tool to better our marketing outreach? An International Marketing Leader, Entrepreneur, Marketing Automations Strategist, Certified Pardot Consultant, on the Pardot Advisory Board at Salesforce, Pardot Practice Lead at Destined, Tammy Begley, gives her insight into marketing tools about how to imp...

Data driven analytics are essential to understanding the impact of marketing campaigns. However, with all of the data available, what should you really be focusing on? What are your goals? A Data Science Wizard, Veteran Data Analytics Thought Leader, Translator, Methodologist, Consultant, Ted Lorenzen, delves into goal orienting your data analytics.   Takeaways: Analytics is not just ROI. You can...

Email marketing has been a foundational marketing strategy in the digital world. However, is it still relevant with the rise of social media platforms? A Marketing Leader, Keynote Speaker, Entrepreneur,Content Strategist, LinkedIn Influencer, Copywriter to SaaS and Creators, Instructor of Digital Marketing Fundamentals at University of Vermont, Full Time Consultant, Liz Willits, shares the importa...

An Influential Content Marketing Thought Leader, Top 14 Content Marketer, Top 100 Digital Marketer, Top 40 B2B Marketer, Author of #1 Content Performance Culture, Chief Content Marketing Officer for The Authentic Storyteller Project, Christoph Trappe, chats about different ways to enhance your social media presence.   Takeaways: There is no perfect time to post something on social media! Your audi...

Many heads of marketing find marketing operations to be a cryptic section of the company. In reality, they are the secret weapon behind the scenes making everything work smoothly. A Marketing Thought Leader, Co-host of the fwd:thinking Podcast, Speaker, Entrepreneur, Co-Founder and Board Member of Women in Revenue, Co-Founder and Principal Consultant at CS2 Marketing, Crissy Vetere Saunders, illum...

When looking for prospect buyers it is important to really know your buyer persona, as well as, each prospect’s pain points. Is there more we could be doing now to help weed out the best candidates sooner? A Marketing Leader, Mentor, Speaker, Founder and Chief Pot Stirrer at Soft Land Partners, Founder and Client Advocate at MEET, Bill Kenney, shares how to seek out true prospect buyers and build...

Account based marketing is all the rage in the marketing community, but are we thinking about it in the correct lens? A Marketing Thought Leader and VP of Marketing at Fortress IQ, Christelle Flahaux, argues that Account Based Marketing should be overseen by the sales department.   Takeaways: ABM is not new. Field marketers have been doing this for decades; technology just caught up to make it eas...

Marketers often look at metrics such as how long prospects spend time on a page or how many clicks they get. However, are marketers really learning anything about the intent of their buyers in this way? A Business Leader, Software Entrepreneur, Consultant, CEO at 9Lenses, Tom Hessen, delves into the intent of buyers and how to assess their needs.   Takeaways: Marketers are often incentivized by qu...

We have all heard the saying “There is no I in team.” It takes communication and collaboration to really make a project successful. Then why do we still struggle with cooperation in groups? A Marketing Automation Leader, Technologist, Speaker, Marketo Champion, Global Marketing Operations Manager at Amazon Web Services, Darrell Alfonso, shares his experience in project management and success.   Ta...

B2B marketers are great at the bottom of funnel content, but we tend to forget that top of funnel content is just as important for our consumers. A B2B Thought Leader, Entrepreneur, Host of The Content Callout Podcast, Host and Founder of The Negotiations Ninja Podcast, Founder and Head of Marketing at Content Callout, Mark Raffan, delves into connecting to consumers through top funnel content.   ...

Everyone believes that they have great content. However is your content connecting with your audience in a way that is benefiting their customer journey? A Marketing Leader, Salesforce and Pardot Specialist, and Marketing Strategist, Lucy Graham, chats about the importance of having content that is relevant to your audience.   Takeaways: Focus on getting your message across in a holistic way that...

Sales and Marketing alignment is essential to a customer’s journey. How do we bring each department together for full brand harmony? A Marketing Leader and VP of Integrated Marketing at Enverus, Ashley Estilette, discusses how to market to sales and boost alignment.   Takeaways: Your brand needs to be representative of how your sales and product teams are talking about the company and what you off...

There is a constant battle for control between the sales and marketing departments. How do we combat these disproportionate power distributions and hold each other accountable? A Marketing Leader, 2020 Top 10 SaaS Branding Expert, Top 19 B2B Marketer To Follow, Sales World Top 50 Keynote Speaker, CRO at VanillaSoft, Darryl Praill, shares how marketing can level the power scales with their sales co...

It is time to switch up your demand generation marketing! From webinars to gated content, there are unseized opportunities to personally connect with customers. A Marketing Leader, Performance-focused Digital Marketing Professional, Director of Marketing Communications at Thrasio, Sandra Rand, discusses how to drive volume through demand generation and digital marketing.   Takeaways: Get out of yo...

A Marketing Leader, Marketing Coach and Consultant, Fractional CMO, Speaker, Podcast Host of Your Perfect Marketing Strategy, Founder of CMOx, Casey Stanton, delves into an alternative ascent for a marketing career.   Takeaways: A Fractional CMO has the benefit of long-term contracts like a CMO. This allows for more stability in the business, stability in income, and work with the best clients. Fr...

Personalization is all the rage in the marketing world right now. The movement towards humanizing the market creates real connections with our customers. However, are we really creating personalized experiences or is it all smoke and mirrors? A Business Leader, Entrepreneur, CEO and Founder of Alyce, Greg Segall, confronts marketers’ definitions of personalization.   Takeaways: Step away from touc...

A Marketing Thought Leader, LinkedIn Marketing Influencer, 4x Salesforce Certified, Sr Manager of Marketing Operations at ServiceTitan, Daniel Murray, discusses ways to up the standard of demos, LinkedIn profiles, and KPIs.   Takeaways: The buyers of today that come to your website and fill out a request form have done their research and are ready to buy. Gated content could be a barrier for that...

In a hyper technological world, social media has become necessary for marketing strategies. Is there one best way to market on social platforms? How do we express the brand’s voice without sounding sales-like? A Social Media Leader, Award Winning Digital Program Strategist, Social Media Agency of the Year, Construktion’ist at Social Construktion, Jeremy Muratore, shares his knowledge on social med...

Gated content is one of the most used ways to gather information about our audience. With the rise of other technologies to gather this information, is it still necessary to have this barrier? A Marketing Leader, Speaker, Host of the MarTalk Podcast, Top 30 Marketing Tech Experts to Watch, Founder of The High Bar Media, VP of Global Marketing at RFPIO, Angela Earl, debates whether or not content s...

For years we have been hearing that content is king. However, what is the value of that content if it is not promoted for our audience to see and consume? A Marketing Leader, Keynote Speaker, Author of the selling Book Guilt-Free Motherhood, Entrepreneur, Founder and CEO of GroBizNiz, and Founder & CEO of Repurpose Den, Amber Khan, delves into the power of repurposing content. Takeaways: Most...

A Marketing Leader, Marketing Automation and CRM Implementation Consultant, 4x Salesforce Certified, 2020 Salesforce Marketing Champion, Manager at Eigen X, Lori Trzcinski, chats about how to build a strong marketing team and better communication across the company.   Takeaways: Diversify your skills and create a team that has a wide range of thinking. This will help get a well-rounded team with d...

Sales is often thought of as complex dark magic when in reality every deal boils down to the same base process just with different outcomes. An Industry Thought Leader, Quoted by Forbes and Huffington Post, C-Level Sales Growth Trainer, B2B Strategy Consultant, CEO of Skaled Consulting, Jake Dunlap, describes the foundation of sales deals and what customers are looking for from their sales call.  ...

As the virtual workplace grows, so does the need to see the humanity behind your screen. How do we as marketers promote genuine messages in our own brand, especially when connecting with peers?  A Marketing Consultant, Fractional CMO, Founder of Actionable Marketing Facebook Group, President of Jessie Coan Marketing Inc., Jessie Coan, delivers a call to action for brands to be a better version of...

Email Marketing is a foundational marketing strategy for companies, but it can become such a normalized part that it can seem irrelevant. A Marketing Leader and CMO at Litmus, Melissa Sargeant, delves into the importance of email marketing and how to personalize it for a customer’s journey.   Takeaways: Your email subscriber list are people who have welcomed your brand into their everyday life. Do...