The Hard Corps Marketing Show

Marketing systems have a plethora of new tools and features to choose from. However, if something is possible should you still do it? What features are best for your campaign? A Thought Leader, Marketing Automation Strategist, Entrepreneur, Writer, Salesforce Certified, Pardot Consultant, Founder and Consultant at MarCloud Consulting, Tom Ryan, chats about how to pick and choose features to use fo...

Marketing strategies are evolving constantly. In today’s climate personas are a key target marketing component. Making personas has become normalized, but is that what is effective for your prospective clients? A Marketing Leader, 2019 Salesforce Limitless Award Winner, 2020 Salesforce Marketing Champion, Director of Digital Marketing and Communications at Cummins Inc, Nick Wojdyla, simplifies how...

Marketing and Sales alignment has made leaps and bound within the past few years. What can we do as sales or marketing professionals to strengthen that bond to have true cohesion? A Sales Leader, ABM Advocate, Regional Vice President of Demandbase, Catie Ivey, discusses the power of communication to unite sales and marketing teams toward their missions.   Takeaways: Learn what your sales counterpa...

Many companies are starting to implement account based marketing into their strategies. How do we transition to an all around customer based thought process?  A Marketing Leader, Entrepreneur, Author of Account Based Marketing for Dummies and ABM Is B2B, Speaker, Host of Flip My Funnel Podcast, Chief Evangelist and Co-Founder of Terminus, Sangram Vajre, delves into account based marketing and how...

Agile marketing is a strategy that assists a cross-functional team’s productivity. Utilizing this strategy can help companies zero in on what they need to improve on. An Agile Marketing Transformation Coach, Agile Digital Marketing Consultant, Author of Lean Agile Marketing, Founder and Managing Director of CX Conversion, Femi Olajiga, delves into the true purpose of agile marketing and how to uti...

It is time to end the schism between sales and marketing! How do we create a cohesive environment between these departments?  A Marketing Motivator and Director of Field Marketing at Logz.io, Nick Bennett, brings to light the secrets of marketing and sales department collaboration.   Takeaways: Modern marketers have shifted to caring about revenue throughout the whole buyer's journey rather than g...

Social media is constantly evolving and changing. How do we create an authentic brand while not sounding like just a follower of what is trending? A Thought Leader, B2B Brand Strategist, Content Writer, Social Media Consultant, Senior Marketing and Customer Acquisition Manager at Herrmann, Chantelle Marcelle, chats about how to formulate your social media and getting to the core of authenticity.  ...

Data, data, data! Collecting data is one thing, but understanding how it affects your company’s brand or service is another. A Senior Marketing Leader, Speaker, Growth Evangelist, Vice President of Marketing at First Republic Bank, Yogesh Mehra, gives advice on how to break down data and focus on the qualities of data that matter.   Takeaways: “You can never go wrong by taking the view of the cust...

YouTube Ads have immense untapped potential for converging potential customers. Being authentic and targeting the correct audience can make or break these ads.  A Marketing Leader, Entrepreneur, YouTube Ads Expert, Founder and President of the AppFind Channel,  Founder and President of AdOutreach, Aleric Heck, delves into the secrets of creating a successful YouTube Ad.   Takeaways: Provide value...

Many people believe that it takes a long time to grow sales, however, what if we told you it only takes five minutes? A Wallstreet Journal Bestselling Author, Global Sales Consultant, Podcast Host, Keynote Speaker, and CEO of The Revenue Growth Consultancy, Alex Goldfayn, gives sales and marketers the keys to unlocking sales growth in five minutes. He talks through the power of the “Did you know…”...

Want to learn more about what goes on behind the scenes with your company's revenue growth? A Growth Advisor and Consultant, Principal at Bell Rock Consulting, Troy Wendt, discusses how to complete a revenue model and conduct an analysis to understand your pricing and how it affects business growth.   Takeaways: Marketing collaborates well with pricing because they are very in touch with their cus...

If you asked one of the marketers on your team how things are going, they will typically say something along the lines of “busy”, but that is not what your business needs. An Agile Business Leader, Marketing Executive, and Chief Marketing Officer at Alkami Technology, Holly Tsourides, discusses the importance of considering the emotions of your buyers in your marketing, how to lead an outcome focu...

Generating leads and driving a pipeline is essential to marketing today. But is it the number one factor for the best customer experience? A Revenue Leader, Host of the Sales Hacker Podcast, Founder of the Revenue Collective, Sam Jacobs, speaks to how to make your brand and experience stand out for the customer.   Takeaways: “Brand is the feeling that people have when they talk about your company....

Hit a roadblock while planning your account based marketing approach? Not sure if account based is a good strategy for your company? A Marketing Leader and Coach, Best in Class Marketers Top 50, Winner of the Female ABM Leader, Marketing Technology Innovation and Best Practices at Intuit, Masha Finkelstein, discusses how to overcome the main challenges associated with account based marketing.   Ta...

Artificial intelligence has been gaining popularity in the marketing world. How do you find if AI makes sense for your company? What should you know before purchasing AI? An AI and Marketing Thought Leader, Senior Marketing Consultant at PR2020, Instructor at the AI Academy for Marketers, Director of the Marketing Artificial Intelligence Institute, Mike Kaput, chats about artificial intelligence a...

With new technology comes new possibilities. HTML5 has allowed marketers to expand their design creativity. However, where is the line between creative design and functionality? A Marketing Leader, 4x Certified Salesforce and Pardot Consultant, 2020 Salesforce Marketing Champion, Founder of Local Direct, Salesforce Consultant and Trainer at Cypress Learning Solutions, Brandon Walton, chats about w...

Technology and the market are constantly changing. Creativity and automation can assist in keeping up with daily technology changes. An International Marketing Leader, Marketing & Communications Vice President of Stefanini, Carla Ferber, talks through the perceptions of artificial intelligence and implementing creativity every day.    Takeaways: The ads that do the best are the ones that evoke...

A Marketing and Sales Thought Leader, SAS Marketing Executive, Co-Author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth”, 15 Most Influential Women in B2B Marketing, Founding Board Member of Women In Revenue, CMO of InsideView Technologies, Tracy Eiler, discusses the difference between going after accounts from a marketing driven perspective ve...

The current economy is unlike any we have encountered before. How should we prepare now for the future economy? A Growth Marketer, Founder of Integral Labs, Writer, Senior Analyst at The Hustle, Steph Smith, discusses how to prepare for the future economy and what to expect in an expedited technological world.   Takeaways: When a significant event occurs, there are significant downstream effects t...

As marketers, we know that metrics are powerful tools. How do we choose the key performance indicators (KPI) that matter most for our company’s target audience?  A SAS Marketing Leader, CMO/Consultant/Advisor at IrisVR, Alon Waks, discusses how to navigate KPIs and transition into outbound marketing.   Takeaways: “Payback is the number one KPI that I care about! This is the dollar in/dollar out pi...

Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can oftentimes result in writer's block. How do we avoid getting stuck and find the right message? A Marketing Consultant, Ghost Writer, Copywriter, Editor, Owner of Kristen Sweeney Consulting, Kristen Sweeney, shares tips and tricks on h...

How do we balance being tactical and strategic? If you spend too much time on one concept a company’s marketing campaign could fall flat.  A Digital Marketing Leader, President of the WebtivityGroup, Co-Founder of yorCMO, Jay Gordman, speaks to smarter ways to blend and capitalize on marketing planning and tactics.   Takeaways: When thinking of making a pivot, look at your current customer first a...

Let’s bring humanity back into business! In a world full of automation, we sometimes get caught up in all of the technology and start treating our customers like machines. How can we bring the human side of this process back into marketing and sales? A Keynote Speaker, Best Selling Author, Founder of The Human Process Continuum, Founder of Corna Partners, Hilary Corna, discusses ways to get back t...

Have you or even your marketing team ever thought of a great idea, but then you keep thinking about it and thinking about it and then you never start? A Speaker, Author of the book Start Ugly, Creator of the Podfest Multimedia Expo, Producer, and the Chief Creative Officer of the Podfest Multimedia Expo, Chris Krimitsos, motivates listeners to get started with their idea, no matter if the start is...

Marketing has a reputation of only thinking of the bells and whistles. There is a riff between them and other departments. How do we communicate with other departments so that we understand their point of view and vice versa? A Business Marketing Leader, CMO at Squawqr Mobile Media, CEO of Desidara, Sue Grabowski, discusses how marketing departments can communicate properly to other facets of a co...