The Hard Corps Marketing Show

The data does not lie! Learning how to read metrics and understand the story they are telling is essential to discovering the impact of your marketing campaigns.  A Data Driven Marketing Leader, 2020 Salesforce Marketing Champion, Senior Director of Analytics and Business Intelligence at Media Matters Worldwide, Emilie Sanders Lee, speaks about how to look at the data you are collecting and how to...

Virtual events are a great alternative way to promote your product and discuss new concepts. However, they are not a cut and paste mold from in person events. They have to be adapted to keep your audience’s attention and create the best experience. A Marketing Leader, trained Journalist, Speaker, Senior Director of Marketing at PathFactory, Cassandra Jowett, talks about how to reinvent virtual con...

Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most impact? A Marketing Leader, Author of Account-Based Marketing , Speaker, Evangelist, ABM Strategist, Jessica Fewless, discusses how to refine your ideal customer profile and personalize marketing to them.   Takeaways: Intent should i...

There are so many different alluring marketing tools out there, it can be difficult to choose! What will work for your company now? Where do you want your company to be? What metrics do you need? An Influencer, Marketing Strategist, Technologist, 2020 Salesforce Marketing Champion, 4x People’s Choice Award Winner, Marketing Automation Lead, and Pardot/CRM Specialist at NSF International, Ashley An...

The pandemic has turned all markets upside down. There are many unknowns in what is to come. How do we create our projected goals? What do we do now to be ok when the dust settles?  A Marketing Leader, Creative Writer, Blogger, Editor, Strategic Marketing Consultant, and the Director of Marketing at 8020 Consulting, George Jacob, chats about the best strategies for utilizing your strengths in the...

In today’s marketing world we are always looking for the next great thing and want more clients instantly. But where does the line get drawn between the value of quantity versus quality? A Marketing Leader, Entrepreneur, CEO at Invado Solutions, Christopher Doran, deliberates about value in inbound marketing and the metrics of leads.   Takeaways: While building relationships with clients, have a m...

What are similarities and differences between B2B and B2C marketing tactics? Why are people closet marketers? How do we make sure our outward facing messages are clear? A Digital Marketing Leader, Keynote Speaker, Agile Marketing Leader, Top 40 Digital Strategists in marketing, Fractional CMO at Origin Email, Ryan Phelan, consults B2B companies on building a stronger corporate ecosystem and narrow...

The world is constantly evolving and changing. Marketing is no exception! How should we prepare for the unexpected and look towards the future of marketing? A Marketing Leader, Certified Salesforce Pardot Consultant, Marketo Consultant, Salesforce Ohana member, Marketing Automation Consultant at B2B Digital, Brent Walters, discusses how to adapt your company to plan for change.   Takeaways: Change...

Marketers in partner-driven businesses can do all sorts of great things for their partners, but if it does not relate back to how the partners can use it to drive more for their business, then a marketer’s efforts will go to waste. A Marketing Leader, Speaker, Podcast Host of Heads In The Cloud, and CMO of Star2Star Communications, David Portnowitz, delivers a call to action to marketers to be the...

As marketing professionals we know that customer experience is key to a successful brand. Understanding the customer needs and finding a unique approach to engaging them with your company helps build that relationship. A Marketing Leader, Author of multiple books including Twitter Marketing for Dummies and Branding Yourself, Marketing and Digital Trends Speaker, recognized as a Forty-under-40, CMO...

As marketers, we know how to talk about our product or service, but do we know how all of this is articulated from the voice of the customer?  A Marketing Leader, Business Advisor, Keynote Speaker, Fractional CMO, Podcast Host of the Business Growth Cafe, and Founder & President of The Ponzi Group, Angelo Ponzi, cautions marketers from relying too much on the data and their own expertise inste...

People may think that Influencer Marketing is only for business to consumer companies and that business to business buyers are not engaging as much as B2C buyers. They are mistaken.  An Influencer Marketing Speaker & Consultant, Author of The Age of Influence, University Educator,  Social Media Keynote Speaker, and the CEO & Principal Social Media Strategy Consultant at NealSchaffer.com, N...

Some people see and use their marketing department as a print shop, but marketing is so much more than font, colors, and polished collateral. A Marketing Leader, Growth Manager, and the Director of Marketing and Business Development at Aronson LLC, Carrie Hankey, urges businesses to use the talent in their marketing department towards a more strategic effort. For marketers, she shares what they ne...

A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same manner, rather than continuing to do busy work that is not producing money for the business. A Fractional CMO, Marketing Coach, Consultant, Podcast Host, and Founder of CMOx, Casey Slaughter Stanton, challenges marketers to take a step b...

There is a lot of talk about Account Based Marketing in the B2B space. To help separate the practical from the fluff, Casey Cheshire, the Host of The Hard Corps Marketing Show, interviewed the top ABM experts to give their insights and dispel all of the ABM myths.  This is a special episode as Casey, joined by the Producer of the show, Christina Anderson, compiled all of the best ABM episodes from...

Most companies will invest in ads as a way to drive direct response conversions. The prospect clicks, is taken to another page, and then has to fill out a form to download the content. The problem is, how many of those prospects will actually take the time to fill out a form after clicking on your ad? Then, how many of those few prospects want sales to reach out to them to schedule a demo? A B2B R...

Your team may have your business’ ideal customer profile defined, but does it have an understanding of its buyer personas? A Marketing Leader, Persona Creator, Podcast Host, and the Fractional CMO of KenKay Marketing, Vicki O’Neill, encourages marketers to put in the work and define their buyer personas, to prioritize efforts and deliver relevant marketing to their ideal buyer.   Takeaways: Buyer...

Marketers buy into the idea that people have short attention spans, so their focus gets put onto keeping the content short. A Keynote Speaker, 5x Telly Winner, Digital & Video Marketing Leader, and the CEO of WireBuzz, Todd Hartley, challenges marketers to create entertaining content that is so interesting that it actually holds the attention of their intended audience. The problem is not the...

Marketers put a lot of time into creating great pieces of content, however creating the content is only the halfway point. A Marketing Leader in Content & Brand Strategy, and Fractional CMO at CAMO Marketing, Chris Austin, delivers a call to action for marketers to create a distribution plan for their content, so that it does not just sit there after it is created. Find out Chris’ recommendati...

B2B marketers are not marketing to businesses, they are marketing to people at those businesses. What will win people over when deciding who they should buy from? The company that actually shows that they care by speaking to the buyer’s situation in a way that provides value. A Marketing Leader in both B2B and B2C, Speaking Coach, Networking Champion, Formerly Head of Marketing Services at Clearba...

At the end of the day, when a company hires you, whether it is for a job, or they purchase your business’ product or service, is it because of your history and resume alone? Not exactly. An Interactive Marketer, Speaker, Entrepreneur, Internet Broadcaster, Marketing Matchmaker, and the CEO & Founder of Setup, Joe Koufman, shares his matchmaking expertise and encourages marketers to illustrate...

How do you know if your business is not investing enough in marketing if all the different marketing touch points are attributed to just one touch point, the last touch? Oftentimes marketing does not get the investment it needs to win bigger deals for the company, because it is quantified in the wrong way. A World Leader in automated Marketing Mix Modeling, Author of Megadeals, Founding Partner, C...

With buyers having so much digital content at their fingertips, they are doing a lot of their own research when it comes to purchasing a product or service. This can lead marketers to believe that their value is at the beginning of the buyer’s journey and to think that sales’ greatest value is at the end. Not quite. A Marketing Leader, ABM Expert, Formerly the VP, Research at SiriusDecisions / For...

You may have heard about account-based marketing, all of the technology associated with it, all of the planning that goes into it, and then the cross-departmental collaboration, and thought, “That would be nice, but we are not quite there yet.” An ABM Expert, formerly the Director of #FlipMyFunnel, and Americas Account-Based Marketing Manager at Autodesk, Nikki Nixon, encourages marketers with a p...

You may have updated your privacy notice when laws like GDPR and CCPA came into effect, so you may think that you are all set to be compliant. Think again! An Enterprise Privacy Expert, Consultant, Keynote Speaker, and the Founder & CEO of Red Clover Advisors, Jodi Daniels, encourages companies to think past just their privacy notices and to understand the data they have and how they use it. S...