The Hard Corps Marketing Show

When marketing is not aligned with other departments and is seen as the cost center of the business, it is often the first department to be put on pause during a challenging time. Yet, there is so much value that marketing and the technology being used can provide. A 12X Certified Salesforce MVP, Founder & Blogger of The Spot for Pardot, and the CEO & Founder of Sercante, Andrea Tarrell, e...

How many marketing segments does your company have? Do you have the groups then separated by industry and role? Do you feel like your head is spinning with the amount of different segments you have? What if you could prioritize your marketing and branding efforts towards one ideal customer? A Global Keynote Speaker, Bestselling Author, and the CEO and Founder of Sol Marketing, Deb Gabor, challenge...

In the digital age of marketing, there are so many places that marketers can put their content. There are thousands of emails they can send, multiple social media platforms they can post to, and plenty of websites to place their ads. If marketing keeps doing everything to everyone, they will not be anything to anyone. A B2B Marketing Expert, Brand Strategist, and the Director, Marketing & Comm...

B2B Marketers go crazy over the term account-based marketing (ABM). They treat it like it is a buzzword, a strategy that is going to advance their brand in the B2B marketplace, and one that is focused just on marketing with some sales alignment. What good is an ABM strategy though if it is not going to scale across your business? A Marketing Leader, Mentor, Growth Executive, Strategy Advisor, and...

With B2C businesses such as Amazon, Netflix, and Spotify providing personalized customer experiences for their consumers, buyers on the B2B side are now expecting a seamless customized journey. How does B2B keep up? A Sales and Marketing Leader and the Business Development Manager at W&M Environmental, a Division of Braun Intertec, Lance French, urges marketers to consider the overall buyer’s...

Have you ever been a part of a customer community, you hear customers expressing a need and you feel that a campaign should be done to answer that need, however, you wait to act because you do not have the research to back your initiative? It is time to put the value back into understanding your customer and target audience. An Entrepreneur, Author, Speaker, Podcast Host, Marketing & Sales Lea...

Oftentimes marketers are not the ones that get to talk to customers. They build an understanding of what the buyer’s needs are and then develop content and marketing strategy around their current knowledge. However, without ever getting to the buyer’s needs in their own words, how is marketing supposed to know if they are heading in the right direction? How is the product team supposed to know tha...

There are so many creative and great minds in marketing that it can be easy to be so focused on executing the creative side that the chance for a process to be put in place is missed. But do marketing and creative departments really need a process?  A Marketing Thought Leader, Author, Speaker, Strategic Coach, Professor, Chemical Engineer, the Owner and Creative Director of Frost Media Group, and...

At the end of the day, your buyers know that you want their money, so how do you build a relationship of trust, clear expectations, value, and integrity? A Digital Marketer, Sales Leader, and the VP of Sales at Vehicle Media, Daniel Weiner, shares the foundational principles on which successful sales and marketing needs to be based to build an authentic relationship with your buyers and partners....

If you knew what keywords your buyers were using to search for your product or service before they arrived at your site or before they contacted you, wouldn’t you be able to advance your marketing for a more targeted approach? It’s possible with intent data. An Award-winning Marketing Leader, Strategic Team Builder, and the VP, Demand Generation & Content Strategy at 6sense, Lisa Sharapata, br...

Marketers are faced with new requests everyday from other departments, ones that are urgent and that they needed done yesterday. On top of these impromptu requests, they also have KPI’s to track and tasks to execute for the marketing campaigns that they already had planned. On the B2B battlefield it is easy for a marketer’s plan of attack to get lost in the daily skirmishes. A Lead Generation and...

Marketers today are in the day and age of owning technology stacks that cost thousands of dollars, all to get data measurements, analytics, and AI.  It is no wonder that marketers feel like they are getting pulled in a thousand directions and become distracted by all of the latest tools presented to them. A Growth Marketer, Speaker, the Senior Advisor at Warburg Pincus, and the Author of Marketing...

Conversational marketing, is it really just about chatbots? It is just for B2C or service companies? Will it only take up your team’s resources as they take their time to monitor the chat window? There are a lot of misconceptions and unanswered questions about conversational marketing. A Marketing Technology Professional, Conversational Marketing Trailblazer, and the Senior Marketing Specialist at...

Just because the term marketing automation does not have the word sales in it, does not mean that this technology cannot be used by both teams for a successful lead to revenue process. A Marketing Strategist and Architect, Digital Marketing Expert, Branding Evangelist, and the Director of Marketing at Millar, Inc., Michelle Sanders, shares practical actions that marketing can do to help sales leve...

The value of marketing cannot be measured solely on quantitative results and KPIs. Marketing needs to build a brand, stimulate interest, and construct buyer loyalty. Marketing Thought Leader, Podcaster, Speaker, and the CMO of TelcoBridges, Alan Percy, challenges departments around marketing to not just think of the department’s success as equal input, equal output. He discusses the value that mar...

Without putting the time in to develop a cohesive focus for your content, messages can get sprinkled throughout an organization without consistency, resulting in misaligned efforts and missed opportunities for engagement. Writer, Mentor, Coach, Editor, and Writing Mentor at Radiant Media Labs, Deborah Ager, walks marketers through the process to develop content that aligns with an organization’s c...

Marketers, are you tired of hearing that sales is displeased with your leads? Has aligning your sales and marketing teams been a constant battle?  Get the take from a Sales and Marketing Leader, Certified Pardot Specialist, and the Senior Director of Sales at Cheshire Impact, Logan Childs, as he shares what sales really wants from marketing and the best way to align the two departments, to be one...

As technology is driving the way that humans interact, it is easy for it to become the main focus in the sales and marketing world. However, if technology becomes the main focus, how will sales and marketing professionals be able to communicate effectively with their buyers, if their soft skills become diminished from having less experience of forming a true human connection? A Sales and Marketing...

Marketing automation technology is often purchased hoping that it will be the silver bullet to solve all of the company’s problems and what is worse, there is sometimes not even a plan in place for what to do with it after the fact. Therefore the technology sits, is underutilized, and becomes cluttered with data and disorganized assets. A Writer, 6x Certified Salesforce Ohana member, Editor at Sal...

Leaders often discuss the importance of having a growth mindset. Without it, people, processes, and goals become stagnant. If growth is so important, why is it not a defined operational piece in so many organizations?  A Speaker, Growth Operations Expert, President of Marketing Operations Cross-Company Alliance, and Founder and CEO of Navigate Consultant Group, Melissa McCready, dissects what grow...

When you execute targeted marketing campaigns towards accounts in your ideal customer profile, are you using intent data to first tell you whether or not the accounts are interested? A Writer, Multi-industry Marketing Leader, and the VP of Marketing at Confirmit, Beth Magee, challenges marketers to leverage intent data that will inform them of the keywords buyers are searching for and their intere...

Are your marketing and sales teams arguing over the number of leads generated versus the quality and then blaming each other when goals are not met? It is time to realize that marketing and sales are on the same team. It is time to speak the same language. An Award Winning Marketing Leader, Champion for Sales and Marketing Alignment, and the VP of Marketing at Evariant, Sherrie Mersdorf, delivers...

Everyone has their own idea of what marketing is, but does anyone truly understand the value of it? How is marketing making a difference for your organization? A Marketing Leader, Designer, and the VP of Marketing at Amur Equipment Finance, Jacklynn Farbman Manning, discusses the true value of marketing and encourages marketers to challenge the status quo and get outside of the box that others may...

Part of a marketer’s job is all about positioning. Positioning their business’ brand, content, and people in front of their ideal buyers.  What about positioning your business in a place of authority above your competitors? An Entrepreneur, Speaker, Author of Authority Marketing, and the Founder & CEO of Advantage l Forbes Books, Adam Witty, educates the audience about authority marketing and...

Marketing automation platforms can be complex. There is a specific process to follow for set up, and then once the technology is set up, teams often use it at a minimalistic level when there is so much more that can be unleashed. A Marketing Leader, Speaker, Mentor, the Author of Marketing Automation Unleashed, Founder & CMO of Cheshire Impact, and the host of The Hard Corps Marketing Show, Ca...