The Hard Corps Marketing Show

Is your marketing team expecting to see unrealistic returns on a stand alone piece of content? Have you spent thousands of dollars from your budget on one white paper or one article?  Content performance is about the long game.  A Content Marketing Thought Leader, Podcast Host, the Author of Content Performance Culture, and the Chief Content & Strategy Officer of The Authentic Storytelling Pro...

Marketers can be running on the activity hamster wheel for so long that they forget the importance of stepping out and having a conversation. Conversations with their buyers, with their managers, and with people that are outside of their direct sphere of influence. A Marketing Leader that has been the VP of Marketing at several firms and is now a Marketing Consultant, Renee Herendeen, reminds mark...

Marketers are able to execute the tactics and strategy for their companies, but what about applying marketing skills to their own life for success in their career?  A U.S. Army Veteran, Salesforce 5x Certified Ohana Member, Digital Marketing Strategist, and Salesforce Administrator for Cloud Co-Op, LaRon Butler, shares her story about how she got into marketing from the ground up.  This episode is...

Of the email lists that your marketing team has, what percentage of the list is engaging, what percentage is marking your emails as a spam complaint, and what percentage is not even receiving your emails because of old email addresses that have not been updated? There are so many tactics that a marketer has to take, to make sure their emails get through to the prospects on their hard earned lists,...

A marketer’s day consists of putting out fires, taking in ideas from other departments at unexpected times, and then multitasking to find the time to execute all the tasks that they already had on their schedule for the day.  So how does a marketer stay focused to get things done? A marketing leader with expertise in interactive marketing, marketing automation, demand generation, and the Director...

Do you feel like your marketing team has become stagnant in their ideas? Is there something inhibiting the team from creativity and innovation? Perhaps it is because their curiosity is being stifled. An expert in emotional intelligence and behavior science, Creator of the Curiosity Code Index, Author, Speaker, and CEO of Tonerra, Dr. Diane Hamilton, explains the factors that keep people from being...

Often times when marketing and sales refer to the buyer’s journey, they use a funnel model, moving prospects down the funnel. In today’s society as marketing is touching their buyers in various places, is the funnel still the correct model? An Author, Marketing Leader, and CEO & Chief Revenue Scientist at Square 2, Mike Lieberman, challenges marketing and sales to expand their mindset of the b...

The Four P’s of Marketing, brand, buyer personas, ABM, empathetic messaging that resonates with your buyers, and networking, this episode has it all. A marketing strategist, thought leader, and the SVP Marketing at Flexera, Laura Luckman Kelber, shares the fundamentals of marketing and warns marketers about what can happen when you are not focused on executing the fundamentals at an exceptional le...

If a visitor came to your website, can they tell the product or service that your company sells just by looking at the navigation or will a visitor have to click through to find what they are looking for? A Marketing Leader, Speaker, and the Author of The Best Damn Web Marketing Checklist, Period 2.0, Stoney deGeyter, provides clarity for marketers around steps to making your site search engine fr...

A marketer’s learning never stops. They need to understand their product or service inside and out, they need to understand their buyers, the market their product or service plays in, and also how to report it all.  In an ever evolving field, marketers face a challenge of keeping up with their knowledge of the space they move in. An international marketing thought leader, speaker, writer, and CMO...

In today’s digital world, the latest news, reviews, and competitive insights, are at the buyer’s finger tips instantly. If your business does not stand out from your competitors, how are you going to grab the buyer’s attention? The Author of Disruptive Marketing, Podcast Host of Disruptive FM, and the Head of Brand Studio, Microsoft Advertising, Geoffrey Colon, challenges marketers to stand out am...

Do you feel like you are pigeonholed in your corporate job? Do you need some inspiration and are considering moving to a marketing position in the startup world? A Marketing Leader, Serial Entrepreneur, the author of Be a Startup Superstar, and the CMO of Thycotic, Steve Kahan, gives his recommendations of what to look for in a startup, best practices for website conversion, and stresses the impor...

There is a shift happening in departmental dynamics at companies. Marketing is either being given a seat at the table or they are still seen as the print shop for sales. A Marketing Scientist, Statistician, and the Assistant Professor of Marketing at Emory University, Daniel McCarthy, encourages marketers everywhere that they have the power of metrics to get a seat at the table. The Marketing Scie...

What are you a fan of? Why do you think you are a fan of that thing? What happens to your brain when you become a fan of something?  Have you ever thought about how you can create fans for your company? The Keynote Speaker and Bestselling Author of Freshspot Marketing, David Meerman Scott, challenges marketers to go beyond marketing about their products or services and to focus on their buyers to...

You love what you do, you take in content, get inspired, and then what happens? Do you share what you have learned? Did you ever consider yourself to be a thought leader? A veteran in interactive design, a marketer, entrepreneur, technologist, and Business Consultant and Marketing Strategist at Cheshire Impact, Daniel Cordell, encourages listeners to invest in those around them and be a thought le...

In marketing, it is easy to look at the recipients you are scheduling your next email to as numbers. However, those numbers are people and when is the last time you asked yourself if your email is going to provide value to them? An Entrepreneur, Author, Speaker, Host of the B2B Roundtable Show, and the Founder & CEO of markempa, Brian Carroll, challenges marketers to not get lost in the number...

Have you ever observed someone else scroll their newsfeed on their mobile device? How much time do you think they are spending on each piece of content? Now think about how long your next piece of content is. A Marketer, Writer, Podcast Host, and the Content Specialist at Weichert Workforce Mobility, Morgan Wiedmann, smashes the myth that the longer the content, the better. She gives marketers tip...

Without a plan and process of how to get things done, marketing can seem like a puzzle that you cannot solve. A marketing leader, an official member of Forbes Communications Council, and the VP Demand Generation at CipherHealth, Alyssa Kleinman, presents agile marketing to help solve the marketing puzzle.  If you have ever wanted to know more about implementing an agile process for your team or ar...

After a marketer puts in the work to send a lead over to sales, is there job finished, so they can move onto generating more leads?  A Marketer, Podcast Host, named one of the Top Sales Women to Watch in 2019, and the VP, Sales and Marketing at SmartBug Media, Jen Spencer, challenges marketers to continue to nurture their buyers along every step of the buyer’s journey. A marketer’s job is never do...

If your marketing and sales teams are constantly focusing on attribution and who gets credit for each deal, how are they going to work together to drive revenue for your company? A Sales and Marketing Strategist, Speaker, Thought Leader, and the Chief Marketing and Sales Officer at Agile Frameworks, Alan Littman, delivers a call to action to get rid of the chasm between marketing and sales and ali...

In marketing it can be easy to be comfortable and become stagnant in your efforts. It’s acceptable for your boss, it’s acceptable for you, so you don’t step out of your comfort zone. A Marketing Leader and the Social Media & Marketing Campaign Manager of TeleTracking Technologies, Kayleigh Fontana, delivers a call to action to marketers to get out of their comfort zone and take a risk. If you...

There are times in a B2B marketer’s life when they need to be reminded of what matters. Even though we are marketing to companies, we are still marketing to people, so what matters, are the people.  An Award-winning Marketer, Strategist, Entertainer, that has worked for brands like Radian6, Billboard, and Nielsen, Katie Morse, delivers the human element in B2B marketing, while providing her expert...

Have you ever been at a cocktail party and met someone that only wants to talk about themselves? They are doing all the talking and they never ask about you and what you care about. When a marketer focuses all their attention on the product rather than the buyer, the buyer is having the same unpleasant cocktail party experience.  A Marketing Leader, Best-selling Author, Keynote Speaker, and the CM...

For marketers in a small team, you may look at businesses with marketing teams of 10 or more and think, if you only had a bigger team, or only had a bigger budget, you could make a greater impact. A Marketing Leader and the CMO of Agio, Kate Wood, delivers marketing inspiration to all of the small marketing teams out there that a lot can be accomplished with just a few people. If you are a manager...

Are you about to redesign your website or implement chat? When is the last time you did a focus group to learn more about what people think of your marketing? When is the last time you did research to find out more about your target market and what makes them want to buy your product? Before changing your marketing, listen to this episode and study up on your buyers. A Marketing Leader and the Mar...