The Hard Corps Marketing Show

When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a Leader in Conversational Marketing, and Co-Founder at Qualified.com, Sean Whiteley, sets the record straight about bots and humans with conversati...

Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone? An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas?...

Are you a creative marketer that toils over the design of your websites, content, and digital marketing? Do most of the conversations in your marketing meetings revolve around color, shapes, fonts, and design?  It might be time to shift your focus back to the top priorities, your customers and growth. A Thought Leader, Marketing Leader, and the CMO of Brandcast.com, Chris Schreiber, challenges mar...

Marketing combines creativity and statistical analysis to reach a company’s audience. Without measurement of how marketing programs perform, a marketer is unable to see their impact.  Casey Cheshire’s marketing mentor, a Marketing Leader & Strategist, and the CMO of ezCater, David Meiselman, discusses the importance of measurement in marketing and provides strategy and examples of different wa...

When you hear the words conversational marketing, what do you think of? Is it a chatbot? What is conversational marketing really, just another trend?  A marketing leader at the forefront of conversational marketing, and the VP of Marketing at Qualified.com, Maura Rivera, asks the audience to open their eyes and see conversational marketing as so much more than just bots. Are you not buying it? Hav...

When is the last time you talked to a lawyer about GDPR compliance? When is the last time you got to talk to a lawyer who is also a marketer? Wouldn’t it be great to hear from someone with both perspectives? Now you can! An Attorney, Digital Marketing Advisor, Podcast Host, and the President of AttorneySync, Gyi Tsakalakis, brings GDPR, email marketing, and SEO centerstage with his years of experi...

Everyone is talking about account-based marketing. It has become a trend and one that has been made out to be complex. It’s time to simplify it to its core. A Multi-Industry Marketing Leader and the VP of Product Marketing at Salesforce, Nate Skinner, unmasks the notion that ABM needs to be more than what it is, which is just marketing to accounts. Have you read countless articles on ABM, but just...

If you stopped contributing to your company’s blog tomorrow, would anyone miss it? Why are you writing for your blog? What stage in the buyer’s journey does it contribute towards? These are all questions that if you have not asked yourself regarding your content marketing...it is time you did. A Keynote Speaker, Podcast Host, Best-selling Author, and the Founder & Chief Troublemaker of The Con...

Videos are everywhere. You may be thinking, videos are great, I love watching them, but I do not want to be the one in front of the camera. Are you a marketer, salesperson, in customer success, or anyone in business? Then it is time to be on video. A Marketing Strategist, Author, Podcast Host, and the Chief Evangelist at BombBomb, Ethan Beute, delivers a breath of fresh air to the audience to say...

Do you understand the buyer personas you are marketing to? Do you have the data on these personas? Do you think the data you have has all the answers? A Marketing Leader, Mentor, Author, and the President and Founder of Leadit Marketing, Shannon Prager, delivers a call to action to the audience to dig deeper to get the full picture of your buyers in their journey to form personas.  Have you just b...

How do you prioritize your marketing efforts for customer retention and then use that to find your ideal customer? It’s more than just the profile. It’s more than the cost of customer retention vs. acquisition. So how is it done? Step through the door and have a seat because class is in session with Marketer, Author, Entrepreneur, Co-Founder & Director at Theta Equity Partners, and Professor o...

Is your marketing limited based on principles of the past? Is it shackled by reducing your day in and day out efforts to ROI alone? It’s time to realize what’s in the past and what marketers need to realize and implement for the present and future. Author, Marketing Leader, Podcast Host of the Electronic Propaganda Society, and the Principal of Marketing Insights at Salesforce, Mathew Sweezey, urg...

Is your company gathering a lot of data? How much extensive analysis do you do on it? Do you then make business decisions off of it? What happens when the data you get is not 100% reliable? A Social Advertising Strategist and the CEO of Social Fulcrum, Andrew Krebs-Smith, challenges marketers to pay attention to purchasing behavior and to not rely too heavily on all the data they receive. Is multi...

You’re a marketer and just put together some beautiful content, a webinar, a blog article, and a white paper. You see that a certain individual interacts with all three of your marketing materials. You notice this same person has attended every webinar you ever had. This person must be really interested in buying your product or service right? Think again! A Marketing Leader, B2B Strategist, and t...

Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new? An Author, Speaker, THE Conversion Scientist, and the Managing Partner of Conversion Sciences, Brian Massey, returns to the Hard Corps Marketing Show to give marketers the encouragemen...

Content is everywhere, so much that without strategy, it will be under utilized. How can marketers maximize their content marketing to get more buyer data, track ROI, and prioritize their efforts? What if there was an event that a marketer could go to, to get armed with practical strategy for maximizing content marketing?  A Marketing Leader, Digital Strategist, and the VP of Marketing at the Cont...

Marketing is saturated with buzz words and strategic approaches like agile, ABM, AI, conversational marketing, and digital transformation. It’s difficult not to jump to one of these items and hope that it will be the answer to your marketing prayers. A Marketing Leader, Podcast Host, and the Marketing Director of AttorneySync, Kelly Street, empowers the audience to not look at just one piece of ma...

As a marketer, when do you feel like you are doing your job? Is it when you pass an MQL to sales, thinking that you have done your duty to nurture the buyer and it is now the sales team’s responsibility to close the deal and drive revenue? A marketing leader, speaker, and the VP of Marketing at Sigstr, Justin Keller, delivers a call to action to the audience to shift their focus from the MQL, to p...

Marketing is filled with buzzwords like AI, MQL, and Digital Transformation. Do you wish that you were able to get the no nonsense take on all of them from an experienced marketing executive? A career B2B marketer who has worked with all kinds of companies from start-ups to enterprise and the Chief Marketing Officer of Sitecore, Paige O’Neill, wields Thor’s hammer like the pro she is and smashes m...

How long does it take you to write a blog article? To research it, create the content, edit it, play with the title, find supplemental images, and then style the body? Now think of a conversation between a host and an expert. In a 30 minute conversation, how long of a transcript is created? Much longer than an article, perhaps it’s the length of two or three articles? A B2B Growth & Podcast St...

In a world where magazine covers are airbrushed, movies are overproduced with special effects, and advertisements exaggerate to make products look desirable, marketers need to remember to stay authentic. A Marketing Leader, Strategist, Public Speaker, and the VP of Marketing at Buyers Edge Platform, Andy Rosenbloom, reminds the audience to stay true to themselves and their brand. If you are tired...

Marketers, you are busy in your bubble. You are creating content, designing email templates, and planning your next event. When is the last time you got out of your bubble? When is the last time you talked to sales? Have you sat in on a conversation with a customer recently to learn their pain points?                                      An ABM practitioner, strategist, and the CMO of TimeTrade, L...

Everyone is talking about Account Based Marketing (ABM). It’s all over social media, webinars, speaking sessions, and there are books about it. It has become a buzzword in marketing, the centerstage of a magic show. But what is ABM really? There is so much hype about it don’t you wish it was boiled down to just the essential keys? Listen to a marketing executive with sales, accounting, and consult...

Your marketing team writes thought provoking blogs, creates educational webinars, and polished white papers, but what good is all that content if it’s not being activated? Have you considered how your buyers are interacting with your content? Is your content organized by format or by the problems your buyers could have? A Speaker, Author, Host of the Content Experience, and Co-Founder & CMO of...

Marketers are used to rocket launching the message out to their buyers, creating eye catching explosions with their brand, and nurturing their prospects by sharing, sharing, sharing. Sometimes, marketers need a reminder to listen. An award winning Marketing Leader, Brand Strategist, and the CMO of SignalFx, Tom Butta, reminds marketers to listen to prospects and customers, learn the pain points, a...