The Hard Corps Marketing Show

Are you a marketer feeling discouraged that your department is thought of as the cost center at your business? Or perhaps your department is respected and you are dreaming about someday having that CMO position, but you may feel intimidated about where to start? Ever thought of marketing as a game of chess? A Lecturer, Public, Speaker, Radio Personality, and the CMO of VanillaSoft, Darryl Praill,...

You’re on a boat, headed towards a waterfall and there is nothing you can do about it. You see your doom ahead and want to do something about it, but your boat just keeps sailing forward. What if you reacted as soon as you saw the waterfall approaching? What if your were agile? This episode is filled with strategy, history, and thought provoking questions of incorporating an agility mindset to mar...

Bueller...Bueller...Anybody? This episode is anything but the teacher at the front of the classroom hoping that students are still paying attention. As this guest will take us to school on how to hold our prospect’s attention, featuring a Speaker, Author, Storyteller and the Founder of Marketing Showrunners, Jay Acunzo. This episode calls marketers to come to a new level to answer the question, “O...

Stop driving your data analysis in the wrong direction! Get the latest scoop on predictive data techniques with analysis entrepreneur, author, co-founder, President and CTO of Squark, Judah Phillips. This episode talks all about the difference between leading and lagging business indicators, how to use predictive analysis to make better decisions for the future, and how AI is used as an augmenter...

Attention all marketers, networkers and professionals! You won’t want to miss this explosive episode featuring marketing professional, documentary filmmaker, CEO & Marketing Strategist at Scandurra Group, Jane Scandurra. In this episode, we talk all about the effectiveness of employee advocacy groups for your company’s promotion and engagement, how to develop successful, long-term networking s...

Get ready to bust some massive myths with demand gen leader, entrepreneur, and Co-Founder of InStereo, Adam Post. Think you know it all when it comes to creating the perfect marketing strategy? Think again! Marketing automation is a process that takes intention, planning and a lot of effort. This episode is loaded with pro tips you can use to become a Marketing Automation Mastermind!   Takeaways:...

Refine and perfect your marketing for a seamless customer experience. We’re talking with entrepreneur, marketer, Facebook ad guru, and Director of Business Development at Classic Photography, Keith Phillips. Developing a successful marketing plan takes time and effort. This episode provides insight into the many aspects of the marketing funnel from initiating interactions to nurturing and to final...

Even small companies can make a massive impact with their marketing. Learn how to crush it with Marketing Technology Leader, Storyteller and CMO of NetNumber, Kim Gibbons. There’s no reason why your company can’t get as much attention as the big guys. In this episode you’ll learn all about the value of being disruptive, how to give your small team a big voice, and strategies for planning epic mark...

Cut out the bull and get real with your clients. There’s no beating around the bush when it comes to marketing with marketing leader, Swiss Army Knife of marketing and CMO of Gate39 Media, Sarah McNabb. In this episode, we talk about the importance of keeping your marketing communication authentic, why you should focus on generating content that offers real value and how it all contributes to buil...

It’s time to optimize your data! We’re talking about how to enrich and expand your company’s database with Technology Marketer, Marketing Leader and Vice President of Product & Solution Marketing at InsideView, Joe Andrews. This episode is all about maintaining a healthy and accurate database. You’ll learn how to optimize your data by assessing, cleaning, enriching and ultimately expanding it...

It’s time to establish a marketing routine that wins! Don’t miss this exciting episode featuring marketing leader and strategist for both B2B and B2C channels, and VP of Digital Marketing at Dynasty Financial Partners, Justin Barish. In this episode we discuss how to get the most out of your social platforms, the benefit of digital network referrals over word-of-mouth referrals and share first-han...

It’s time to demystify your marketing data and customer data platforms (CDPs) with author, Marketing Data Consultant, and Founder of the CDP Institute, David Raab. Data is such a big part of marketing today and it’s becoming more and more necessary to rely on technology to gather and organize customer data. This episode will teach you all about the purpose of using a CDP to organize your gathered...

It’s time to step up your sales development strategy with Sales Guru, SDR Ninja and Director of Business Development at Ringlead, James Buckley. In this episode we not only smash many common myths about sales development but we also discuss the importance of relationship in all your sales efforts and why it’s essential for marketing and sales to work as a team to communicate properly and get real...

Become a social media rockstar with surefire digital media techniques from marketing sage, copywriter, speaker and founder of Cargill Creative, Bob Cargill. Learn all about why it’s important to maintain an active presence on social media, useful strategies for determining the best platforms for you and why keeping humanity at the heart of your content builds credibility and trust that can speak v...

Learn how to develop a stronger social data strategy with business development badass, social media wizard, and Founder/CEO of StrikeSocial, Patrick McKenna. In this episode we discuss the best ways to use social platforms for data strategy and business development, how working hard to use and gather specific data can make you truly exceptional and smash some massive myths to oblivion.   Takeaways...

Gear up for some highly insightful tech talk with the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech, Scott Brinker. Advances in marketing technology have changed a lot about how marketing is done today. In this episode we discuss what those advances mean for your marketing plan, the benefits of looking into and incorporating new technology into your up...

Equip yourself with mindful marketing techniques from project management superhero, marketing leader and Founder of The Project Designer, Nicole Jackson Miller. In this episode we discuss effective ways to manage your emotions in the workplace, how to practice mindfulness to help you keep calm in the chaos, and ways to add an emotional touch to your social content that speaks directly to your audi...

It’s time to go against the flow and become a technology heretic with some pro tips from digital tech expert, sales expert and CEO/Founder of Heretic Technology Group, Brent Hale. In this episode we talk about uniting sales and marketing for effectiveness, the importance of putting your efforts into quality leads before the quantity of leads and of course, we smash some selling myths to pieces.  ...

Maximize the impact of your buyer interviews with this expert advice from speaker, competitive intelligence expert, CEO of Business Intelligence Source, and author of Win/Loss Analysis, Ellen Naylor. Listen in on how to master the art of conversation and pick up helpful interview tactics you can use to formulate the right questions, collect the right data and use your interview results to take the...

We are talking with award winning marketing leader, explorer, and entrepreneur Moe Abbas, CEO & Founder of GenM, an online education platform designed to offer students real world marketing experience through apprenticeships and mentorships. In this episode Moe discusses the most important places to focus your marketing efforts first, the principles he uses to optimize his marketing strategy a...

In this episode, Casey and HCM Producer Liz Costa chat about some of their favorite shows of 2018 and many of the notable guests of the Hard Corps Marketing show’s first year. We bring out the highlights of the best episodes of 2018, talk about future podcasting plans for the new year and take some time to share a little bit about ourselves.   Links: LinkedIn (Casey): https://www.linkedin.com/in/c...

It’s time to implement new marketing changes that boost revenue and bring results! Listen in for new marketing tips from brand recognition officer and CMO of LeanData, Inc., Karen Steele. In this episode we discuss how to avoid the “blame game” between sales and marketing, the importance of collecting quality data and the role it plays in overall attribution success and why focusing on becoming re...

Empower your business to withstand economic downturns with future proof marketing strategies from the mind of data wizard and President of EastSight Consulting, Parmelee Eastman. Parmelee warns about the various ways economic factors can affect your marketing efforts and lays out specific tactics you can use to keep your company leading and your marketing succeeding through almost any type of econ...

Don’t miss this opportunity to get an expert opinion of today’s top social media platforms with author of the Social Media Marketing Workbook and Senior SEO/Social Media Director at JM Internet Group, Jason McDonald. Jason uses his knowledge of some of the current, most popular social media platforms to discuss their specific strengths and weaknesses and how each can contribute to their future suc...

Every killer marketing campaign should start off with a well structured and strategic plan from its inception. That’s why we’re talking about marketing planning and strategy with Founder and CEO of Revenue Pulse and the Founder of Knak.com, Pierce Ujjainwalla. Pierce breaks marketing planning down into some simple best practices that address certain topics such as using a data warehouse versus a d...