The Hard Corps Marketing Show

Turn your tech woes into tech wows by utilizing some of these amazing tips on marketing technology from a model hacker, marketing wizard, and Founder of Mix Bowl Media, Shawn McCarthy. In this episode you’ll learn about how to be strategic when using some of the common marketing technologies available today, how to harness the power of those technologies to run killer campaigns and why it’s extrem...

Artificial Intelligence is on the rise in the marketing world and who better to talk about AI and marketing technology than the Founder and CMO of The Marketing Advisory Network, and author of Unleash Possible, Samantha Stone. In this episode you will learn all about artificial intelligence and how you should be using it to rock your marketing automation to get the most out of all your buyer inter...

Now’s the time to build a spot-on marketing plan through the use of these professional tips from the Bullseye Marketing Guy, President of Revenue + Associates, and author of Bullseye Marketing, Louis Gudema. In this episode we discuss the ever-changing marketing atmosphere and ways you can keep on top of those changes to craft marketing messages that cut through the noise and provide the right nee...

Get the most out of your buyer interviews and crush your competition with these hard and fast interview tactics from speaker and President of EastSight Consulting, Parmelee Eastman. You will learn how to use win/loss strategies and buyer interviews to drill down deep into your buyer’s behavior to better solve their problems and ultimately gain their long-term loyalty.   Takeaways: Interview both t...

It’s time to launch your business into the spotlight and get noticed using these expert PR tips from TV anchor, journalist, entrepreneur and Owner of Media Maven, Christina Nicholson. This episode covers the importance of crafting thoughtful, compelling messages and offers  insight into utilizing media resources for strategic brand exposure. Learn what you need to develop a killer PR strategy, how...

Add a human touch to your marketing strategy and focus on personalizing an unforgettable buyer journey with Founder and CEO of VisumCX, and author of Driving Demand , Carlos Hidalgo. This episode is all about getting to know your buyer and the world they are a part of. You’ll learn how to keep your buyer at the forefront of your marketing strategy and how to provide a plan designed to fit their sp...

Now is your chance to explore the marvels of marketing funnels with Business Coach and Marketing Funnel Strategist, Michelle Evans. In this episode we delve deep down into the inner workings of funnels and discuss how to successfully use them to gather new prospects, guide those prospects along a journey and eventually close that final deal.   Takeaways Funnels are like Legos. Start with something...

Don’t miss this educational episode about data integration, analytics and activation with Tom Quinn, Principal and Founder of Refined Path. In this episode we discuss integrating and activating data to customize your buyer’s journey through the use of customer data platforms (CDPs) to pack a more powerful personalization punch.   Takeaways: The better you are able to integrate data and the better...

You’ll start to feel like a marketing wizard when you use these data personalization power tips from Certified Pardot Consultant, and Director of Professional Services at Cheshire Impact, Grayson Daniels. In this episode we talk about the power that accurate data brings to your personalization strategy and what you can do to clean up messy data you might already have. No spells necessary, just a l...

Power up your marketing strategy and bring your buyers the best in personalized video messages with insight from chalk talker, video guru and VP of Marketing at Vidyard, Tyler Lessard. You’ll learn why it’s essential to add human elements into every stage of your personalization strategy, and how the power of relevant, informative marketing videos will boost engagement and improve your buyer’s jou...

Become a lead gen tactical master by honing new skills with strategy tips that are sure to reach new prospects from serial entrepreneur, speaker, CEO and Founder of Solutions 8, Kasim Aslam. This episode will teach you how to get the right content to your target prospects, the importance of making and learning from marketing mistakes and the myths that will be put to rest once and for all!   Takea...

Harness the explosive energy of dynamic content to provide maximum impact to your marketing automation plan with exciting world traveler and solution architect, Jennifer Schneider. Learn all about what to keep in mind when developing your dynamic content strategy, some of the tools you can use to increase your content’s impact and of course, the practices and myths to avoid at all costs.   Takeawa...

It’s time to enhance your marketing personalization plan with tips on developing an attention-grabbing attribution strategy with the CEO and founder of Heinz Marketing, Matt Heinz. In this episode we discuss how multi-touch attribution and the alignment of Sales and Marketing work together as a power team to personalize interaction with your customer and grab their attention while building a relat...

It’s time to get personal! In this episode we discuss how to use the capabilities of technology and your customer data points to add that personal touch to your marketing content with community champion, and owner of Solerno Media, Meredith Crawford.  Learn about how personalization techniques are important to making your customer feel special, how to make intentional decisions when it comes to pe...

Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey. It’s time go full throttle into testing as we determine its purpose and intent, discuss how to establish proper testing techniques and focus in on some of the area...

Looking to make a big impact in your marketing strategy? It’s time for setting up some big wins with testing tips from the President of Lenskold Group and author of Marketing ROI, Jim Lenskold. In this episode, we debunk some common testing myths and discuss the proper strategy for experimental design that can return important and valuable results.  Takeaways One thing testing should reveal is how...

The formula is strong in this episode! We discuss A/B Testing best practices and methods with Senior Director of content and marketing at MECLABS Institute, Daniel Burstein. In this episode you will learn all about the purpose of conversion testing, why it is important to boost your conversion rate and the many factors that will impact your testing methods, both positively and negatively, to get y...

Tune into yet another entertaining and insightful episode where we talk with the Director of Sales at Inverta, LLP, JP Rinylo, about the infamous dynamic duo, sales and marketing.  Learn the importance of using context when talking with clients, tips on the fundamental principles of sales strategy and how you can gain real-world sales understanding in non-traditional ways, like let’s say, a bar fo...

Whatever you do, don’t miss this amazing, energy-packed and highly enlightening episode about personalization and social media strategy with author, trainer and all around SEO expert Jason McDonald. Tune in to learn the best ways to use Facebook and Google for your marketing, what the true differences are between those two powerful platforms and what those differences mean for your business’ marke...

It’s time to ramp up your sales strategy and take it to new heights with important insider advice on doing sales the 21st century way. We are talking global sales and marketing with the VP of Business Development at KSW Solutions, directly from Israel, Tal Paperin.   In this episode we discuss what you need to know about your business before you establish your sales strategy, the importance of kno...

Gear up for a great episode packed full of inspiration and tips about creating your unique brand from President & Founder of The Crews Coaching Group and Collegiate Entrepreneurs, Inc., Eric Crews.  Learn all about how to determine your brand uniques, their importance to your sales and marketing strategy and which common myths to avoid when developing your brand building strategy.   Takeaways...

Get out your notebooks for this insightful episode about building a high caliber sales career with Sales Manager and Regional Vice President at Salesforce, Garner White.  We discuss the many challenges that are common in a sales career, the importance of setting attainable sales goals and of course, smash some serious myths.   Takeaways Focus on doing the little things well. That’s the best way to...

Challenge your marketing know-how and flip that sales funnel upside down as we discuss Account Based Marketing with the creator of the flip my funnel movement, Chief Evangelist and Co-Founder of Terminus, Sangram Vajre.  Learn all about what some of the most important marketing trends are today, how to align Sales and Marketing to work together to solve your clients’ problems and what it takes to...

Now’s your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation and prospecting services. Learn all about the importance of using a killer LinkedIn headline, how to wisely and effectively target new LinkedIn pr...

Take your sales strategy to the next level with powerful insight about Sales and Marketing alignment and how to successfully scale your sales team. It’s time to boost your CRM success and who better to teach you about it than the “CRM Guy”, Jeremy Pound.  You will learn new sales strategy tips, gain confidence in finally using a CRM and smash common sales misconceptions to bits. Get motivated to d...