The Hard Corps Marketing Show

Want to know what it takes to develop awesome content that rocks your marketing plan out of this world? Gain valuable insight from entrepreneur, creator, athlete, and best of all, bacon lover, Dave Kustin.  You will learn what is best to keep in mind when creating your own content, the benefit of understanding your customer by putting yourself in their shoes and why creating with heart is highly i...

Tune in for this high powered episode that is set to motivate you to maximize your sales influence with expert sales trainer , blogger and overall sales wizard, John Barrows. Learn how to do sales right by optimizing your Sales team’s performance through proper training and alignment with marketing.  We discuss the science behind sales, the importance of building context for leads and how sales re...

Don’t miss this one of a kind episode overflowing with insight from a marketing mastermind and content strategist all the way across the globe in Singapore, Meera Kothand.  Learn tips about the process of coming up with a successful content strategy, the importance of establishing your business goals, how to come up with content that directs your audience right to where you want them and ultimatel...

Break out your notebook for this extraordinary episode loaded with tips on how to set up and run successful nurture campaigns with Cheshire Impact’s very own Marketing Automation Strategist Susan Baird! With a background in teaching journalism, Susan shares her knowledge of writing content that gets your audience to care about what you have to say. Learn about what to keep in mind when crafting co...

Unleash the power of successful nurture campaigns and blast way past your competition with hard corps tips from a revenue optimization wizard Andrea Frasier, Senior Revenue Optimization Consultant at Cheshire Impact . Learn how to build a winning marketing strategy by focusing on how to properly nurture leads, the importance of uniting arketing and sales teams for the strongest campaigns possible...

Get pumped up for this high energy, motivational episode discussing nurture campaigns and why they are so necessary for a winning strategy with Joe Apfelbaum, CEO of Ajax Union and author of Average Joe to CEO. Learn all about how to boost your business’ success by using nurture campaigns, how to craft campaigns that speak directly to people and how to keep your business relevant and active with s...

Gear up for this very exciting episode on how to create clear, effective content marketing with marketing master Samantha Stone - founder and CMO of the Marketing Advisory Network and author of Unleash Possible! Learn all about why it is important to craft your messages directly and effectively by paying attention to your audience’s needs and why it’s important to develop a content schedule that o...

Brace your brains for this exceptional episode on the future of marketing via brand storytelling with Tom Gerace, founder of Skyword! Learn the methodology behind brand stories, why the marketing world has been turned upside down, how the brain uses storytelling to make decisions, and the myths that get absolutely obliterated! Takeaways Human discovery has changed; search & social have altered...

Class is in session this episode with marvelous social media scholar Dr. Leila Samii, Assistant Professor of Marketing at Southern New Hampshire University! Take a seat as we get schooled on the significance of empowering brand advocates, how to build relationships with a target audience, why some companies still don’t do social, and the myths that get smashed! Takeaways Stop only selling on socia...

Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates! Unlock how behavioral science makes marketing more effective, the benefits of being cognitively fluent in copy, the force behind social proofs, and the myths that get crushed to the bone!   Takeaways 95% of decision making happens subconsc...

Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist! We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is super effective, that creativity and content marketing requires true dedication, and as always smash myths to bits! Takeaways Replace a viral approac...

Join us as we investigate the world of technology and social media with rockstar Kevin Micalizzi, Host of the Quotable sales podcast! We establish the social media mindset B2B needs to thrive, why you don’t need to be a writer to win at content, the importance of strategy before technology, and the myths that should get blown to pieces! Takeaways Companies need to know the big picture when using s...

Master how to get more leads by applying a social media first mentality in this episode with self-proclaimed narrative theory nerd Adam Hutchinson, Head of Marketing at Socedo! Identify the power of videos in your content, how to use micro communities to engage with followers, the potential of social media, and the myths that get crushed to dust! Takeaways 84% of B2B decision makers turn to social...

No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift!   Ascertain how storytelling with a narrative upgrades your content, how to use a sociological lens with marketing, why your voice matters in content, and the myths that get smashed to bits! Takeaways...

Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven! Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the fac...

Cross the oceans of content and account based marketing with digital marketing devotee Heidi Vandermeer, ABM Manager at Uberflip! Determine what exactly account based marketing is, how to use sales to help with marketing efforts, the importance of promoting content marketing, and which myths bite the dust! Takeaways Validate the story that data tells with your sales team Content marketing does not...

Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights! We unveil the importance of experimenting with content strategy, the value your internal team holds to help generate content, the difference between content strategy and content marketing, and per usual smash up myths! Takeaways Avoid being a...

Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group! We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face! Takeaways Content marketing is a platform you own; it is owned media Crea...

This episode exposes ridiculous reporting results & how to fix them with the marketing efficiency master Nicki Laycoax, the creator of Oogur! We uncover why installing Google Analytics on a site is just not enough, how to improve reporting through the elimination of dark traffic, the similarity between attribution and sports, and as always smash myths right in the face! Takeaways Build, track,...

This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios!  We undertake this mission to learn what you should be doing with your content, how to rocket boost an article, the benefit of trigrams, and which myths to obliterate! Takeaways Original research CR...

Batter up for this episode as we get the real deal on reporting with event ninja Zak Pines, the Marketing VP at Bedrock Data! We touch base on the importance of unified data, the ROI analytics framework, accountability in marketing, and as always smash myths in the face! Excellent takeaways from this show: Forget about only crediting one effort for influencing revenue Revenue is a team sport! Run...

We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon! Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are like goldfish (we’re gonna need a bigger bowl!) Incredible takeaways from this show: There was a gap in marketing & sales for phone tracking...

We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow! Discover with us the power of psychology, what myths get crushed to the bone, the effective framework of user experience, and how to find your place in life! Amazing takeaways from this show: How the psychology of motivation h...

We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability ! Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths, and diagnose strategy leakage. Awesome takeaways from this show: Understand what is marketing ROI (Return On Investment)? Use a feedback loop to b...

We get down and dirty with data in #004 with THE analytics guy Joseph Yelle! Nerd out with the CEO of Analytics Cloud Consulting over alien babies, scheming AI, fatherhood, and analytics galore in this show! Wonderful takeaways from this show: The three types of analytics Whether or not AI is going to take over the world! How to avoid false correlations with data Einstein Analytics + Analytics Clo...