The Hard Corps Marketing Show

Need to make your business more noticeable to certain target audiences? Want your website to have a higher traffic flow of customers? Listen to this week's episode about how to improve your social media advertisements. Today's guest is Jeffrey Katz, an entrepreneur, and Founder of Quarter Muffin. Jeffrey gives us tips on how to grow your website traffic flow and how to reach out to more target aud...

The worldwide web. There is so much to learn from it. Have you ever heard of Web3? No? Well, you are in luck! In this week's episode, we have an Executive, Consultant, Keynote Speaker, and host of the “Pass The Mic” podcaster, Virginie Glaenzer. Virginie is also the Co-Founder and CMO at AcornOak. The host, Casey Cheshire, talks with Virginie, about Web3 and the benefits it has on social media and...

Ever run into an issue where you tell a really awesome story but, your delivery falls flat? This episode will make you become a better storyteller to prevent failing your best stories. Today’s guest is Nick Kindler, Founder of Kindler and Company, and he joins the host Casey Cheshire to share his 5 steps to being remembered for your storytelling skills for years to come.   Busted Myths: People say...

The big 300 is here today! What a great year it's been with so many memories and guests. We have learned from all kinds of people on this show, it has really been a wonderful time. Today to celebrate, we picked the top 10 episodes chosen by you the listeners. Thank you to those for coming on this podcast and thank you for tuning in to our weekly posts. Please enjoy this episode of some great throw...

Building a brand can be complicated, but on this episode of The Hard Corps Marketing Show today’s guest is a brand expert, a writer, and was voted Top 20 Australia Personal Branding Expert to watch. Louise Booth is the founder of Hudson Digital. Louise joins the host Casey Cheshire to share some of her tips on how to build a quality personal brand.  Busted Myths: Most businesses focus on corporate...

On this week’s episode, the god of gifs and JPEGs, and Co-Founder of Vidu, William Holden joins the host Casey Cheshire to talk about leads. Will dives into what makes a good lead and how to prioritize your time to make it effective. Will explains the importance of having good working relationships and how productive it can be for yourself and many other colleagues.    Busted Myths: Not all leads...

What do your lead gen efforts look like? If you’re focused on impressions instead of the number of quality leads brought in or your CPL, then you really need to hear this episode as soon as possible. This week’s special guest, Wes Mathews, is the Co-Founder of High Level Marketing, a prolific entrepreneur, and a true marketing thought-leader. Wes shared invaluable and actionable insights to help y...

Today’s guest is a jack of all trades in the business world.  He is a visionary entrepreneur and an innovative thought leader. Jordan Ostroff is the President of LegalEase Marketing, Managing Partner of Jordan Law, and Board Member of Big Brothers Big Sisters of Central Florida. He dives into the depths of cold calling, how to deal with it and why it's not effective. Being an attorney and owner of...

A video has a bigger impact on marketing than most realize. Who better to shine a light on this topic other than Isaac Miranda, Video Marketing Strategist, Entrepreneur, and Managing Partner at TRO Video Production. Isaac joins host Casey Cheshire to talk about how impactful a video is to everyday life and maximize your knowledge on video marketing.      Busted Myths: If you have problems in your...

As the world ages, so do certain media practices. And when the world shut down due to the pandemic we saw the rise of digital media actually fall proving that traditional media is not dead and might never really die out. Today’s guest is Mary Ann Pruitt, CEO of Mosaic Media Agency. Pruitt is an entrepreneur, a marketing thought leader, a speaker, a writer, and a powerhouse in the world of media bu...

Are you living your branding? Or is your branding just a collection of graphics and slogans?    Today's guest is a serial entrepreneur, world-renowned brand strategist, thought leader, speaker, and author of Branding Like The Big Boys. Martin Thoma is Co-Founder and Brand Leadership Strategist at Thoma Thoma. Martin joins Casey Cheshire on this week’s episode of the Hard Corps Marketing Show to di...

In an effort to make your business stand out, have you accidentally made yourself more similar to your competition? Today's guest is a serial entrepreneur, marketing thought leader, and skilled manager with more than 20 years of marketing and consulting in the staffing industry. David Searns is the Co-CEO of the Haley Marketing Group. David sits down with Casey to discuss how you can more effectiv...

Today's guest is a sales leader, a thought leader, and a speaker on topics like sales methodology, sales training, and the cost of inaction. Jen Allen is the Chief Evangelist at Challenger and the host of winning the challenger sale podcast. Jen joins Casey on the show this week to talk about challenging your buyer's beliefs, and how to show the customer the cost of inaction.     Busted Myths: You...

Today's guest is a marketing strategist, a thought leader, an entrepreneur, and a certified Facebook ads expert. Joining me this week is Stirling Gardner, the Creator of Launch Perfect and CEO of Stackt Digital. In this episode, we talk about reframing your mindset around the sales pitch, working with clients who want to work with you, and the changing landscape of marketing events.  Busted Myths:...

Today's guest is a digital marketing expert, a speaker, a brand management consultant, a serial entrepreneur, and an Army vet. He’s an expert in online presence management, social media management, website design, and SEO reputation management. Joining us on the show this week is the CEO and founder of Smart Marketing, Paul Mackiewicz. In this episode, we sit down, bust some marketing myths, and t...

The solutions available to marketers are always evolving through new innovation and integration and finding the right tool can seem like an immense chore. Thankfully, Scott Brinker, the creator of the MarTech 5000 and VP of Partner Ecosystem at HubSpot, has literally created the map of the MarTech wilderness and is here to guide you through it. Get ready to learn about how MarTech is both expandin...

What does branding mean to your company? Christian Klepp is the Co-Founder and Director of Client Engagement at EINBLICK Consulting and a expert on everything branding. Christian is also the host of B2B Marketers on a Mission podcast. Christian destroys misconceptions on what businesses need in order to do branding correctly, when the right time to focus on branding is, and what a brand truly is. ...

Increase the efficiency of your marketing efforts without needing a massive budget, a giant team, or a household brand. Cameron Heffernan is a marketing industry expert and is flipping the script on marketing thought. This episode features some great discussion around what your content should provide your audience with. You’ll hear about fostering curiosity amongst your team, how to understand you...

So many teams want to start generating leads before getting any kind of marketing plan in place, but that leads to sales and marketing getting misaligned. Natalie Nathanson is here to help realign your company and streamline the planning process so you can crush your objectives. Get ready to learn about the Three M’s your marketing plan needs to have, how to use data for informed execution, and re...

It’s time to move on from the worn-out advertising practices of the past and look for ways to entertain consumers, rather than annoy them. Zack Slingsby is a leading voice in the growing world of branded content and will fill you in on what you're missing out on. You’ll get the inside track on designing, creating, and deploying evergreen content for your brand. Buckle up for a wild ride into the f...

Grow your website’s traffic and your company’s sales by understanding the nuances behind using affiliate marketing. Brook Schaaf is an industry expert and is breaking down the walls around what affiliate marketing really is. In this episode, you’ll learn about the extent of how impactful offering coupons can be, the changing ways that consumers shop, and how to implement affiliate marketing for yo...

Get your content strategy on the right track to capture the right traffic and serve up the right leads to your sales team. Caleb Rule, The Great Filter, shares his perspective on the fierce debate around whether or not to gate your content and how this decision impacts revenue. Good luck trying to absorb everything Caleb has uncovered including which forms are evil and which aren’t, what data is t...

Start bringing higher quality traffic that will convert to your website all while ditching Cost per Lead as your main metric. Chris Mechanic is a bottomless well of web optimization strategies and is sharing how to better use existing ad platforms to boost your conversion. You’ll hear about implementing revenue driven optimization, bidding on customers instead of clicks, and cultivating post click...

Get ready to start engaging with your customers through your ideas rather than your product. Here to teach you about improving the effectiveness of your marketing is Ben Worthen. You’ll learn about what separates your idea store from your product store and why this provides more value to your customers. Prepare to find out what happens when you judge success by the outcome for the client, how to c...

Creating content is something we have all at least put some time into, but many of us have never truly start and that is what Nick Bennett is here with us to talk about this week! Being a part of a team that allows you to feel empowered to create your own content is incredibly important, both for your team and yourself. Nick dives deep into what your content should be doing for you and how you can...