The Hard Corps Marketing Show

While everyone wants to have a Growth Marketer on their team, not every company actually needs a Growth Marketer, depending on their current stage. Today, we’re learning from a serial entrepreneur with multiple successful exits, a business mentor, a Growth Marketer, a lead generation expert & a marketing thought leader. Andrew Miller is the Co-Founder of WordSmiths, Inc. and the CEO & Foun...

Get ready to learn from a mentor, strategist, SEO wizard, and podcaster. Katherine Watier Ong is the Founder and Chief Strategist at W.O. Strategies and hosts the Digital Marketing Victories podcast and Daily SEO Tips podcast. Katherine discusses when you need to have a technical SEO expert on your team, why your website’s content isn’t ranking on Google, and the steps to set up your website to ra...

It’s time to get off the lead-gen hamster wheel! Today, we’re learning from an entrepreneur, marketer, Marine Corps veteran, leader, and problem solver. Josh Addison is the Founder of GI Pages. Josh shares the importance of focusing on your existing database, building the trust bridge, and why text messaging might be the marketing answer you’ve been looking for.    Busted Myths: The way to grow yo...

Today’s guest is a researcher, author, podcast host, strategist nerd, leader, problem solver, and  public speaker. Dr. Jim Kanichirayil is the Talent Strategy Transformation Evangelist at Circa, the Co-host of Cascading Leadership Podcast, and the Co-host of the Talent Strategy 60 Live show. Dr. Jim shares why marketers need to be allowed to be the voice of the customer, why you need to empower ju...

Prepare for the best SEO explanation you’ve ever heard. Today’s guest is a serial entrepreneur, growth leader & thought leader. They are an expert on SEO, Adwords, and business development. Ken “Magma” Marshall is the Chief Growth Officer & Managing Partner at RevenueZen. Ken discusses how to align your marketing efforts to hit your goals, why you should never start with tactics, and how t...

Get ready for this HARDCORE episode! Today we have Samantha Stone, Founder & CMO at The Marketing Advisory Network. Samantha discusses with Casey Cheshire that people need to learn that is it okay to not be right all the time. She also talks about how when you’re wrong, you have the opportunity to learn something new about your business that you could change for the better. Samantha gives us h...

Want to know how to become a better marketing leader in your company? We have just the episode for you! Today we have Cassidy Shield, Chief Growth Officer at Refine Labs. Cassidy discusses with Casey Cheshire how to build a great content lead for your company. He also talks about how to optimize your sales team journey. Once it is optimized, you will be able to see that flow be very efficient over...

How much information should you give your clients? We have just the episode for you! Today we have Jonathan Bentz, Marketing Manager at Direct Online Marketing. Jonathan discusses with Casey Cheshire that it is important to give as much information to your clients about what your company does rather than leaving them in the dark. He also talks about how important it is to not stretch yourself out...

Want to better understand how to become an amazing marketer? We have just the episode for you! Today we have Steve Kahan, Marketer Advisor at Insight Partners. Steve discusses with Casey Cheshire the most important ingredient in a business and how to be successful. He also talks about understanding the marketing fundamentals in your company in order to advance in growth. Steve gives us his tips on...

Do you want to scale upwards in your company? We have just the episode for you! Today we have Josh Sweeney, President of FounderScale and Founder of Epic Culture. Josh discusses with Casey Cheshire how Most marketers will delegate and ditch as soon as someone is hired for their position. He also talks about the differences between demand and lead generation in the workplace. Josh gives us his tips...

Do you have a good marketing strategy? If not, we have just the episode for you! Today we have Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed. Darrell discusses with Casey Cheshire how to make your MarTech strategy tie with your marketing strategy. He also talks about how you don’t need to buy a tool to make your company better. It’s all about having a good marketing plan...

Do your customers trust your company? How can you build trust? We have just the episode for you! Today we have Edith Väli, International B2B Marketing and Corporate Communications Consultant. Edith discusses with Casey Cheshire how to build your brand and how to correctly advertise your company. She also talks about how it is important to get to know your competitors and customers to help your com...

Privacy is key. How do we keep our privacy to ourselves even through the internet? We have just the episode for you! Today we have Pardees Safizadeh, CEO and Founder at Albaloo. Pardees discusses with Casey Cheshire the best place to track customer flow on the internet is actually offline. She also talks about how customer flow is more based on what marketing should have been from the beginning in...

Are you ready to start your New Year off with some amazing advice? We have just the episode for you! Today we have Jason Byer, Marketing and Partners Manager at Crowdspring. Jason discusses with Casey Cheshire the two main problems that companies tend to run into and listens to Jason dive into immense details on how to solve them. He also talks about the challenges he has faced in the past. Jason...

Hold onto your hats because this week’s episode is going to blow you away. Today we have Darrell Amy, Host & Growth Strategist of the Revenue Growth Podcast and Host of the Selling from the Heart Podcast. Darrell discusses with Casey Cheshire the importance of getting on the same level with your sales and marketing team on who your ideal clients are. He stresses how important it is to communic...

How can you find the right salesperson? What should you look for? Well, in this week’s episode you are going to have these million-dollar questions answered. Today we have Henning Schwinum, Co-Founder and Managing Partner at Vendux, LLC. Henning discusses with Casey Cheshire that he believes that people are motivated by pay and income. He thinks that this is the only part of the motivational appro...

Do you know how to write a great business article? Well, you better roll your sleeves up and get typing in this week’s episode. Today we have James Scherer, VP of Strategy at Codeless and uSERP. James discusses with Casey Cheshire how to write your business's articles for succession. James gives us his tips and tricks on how you can optimize your articles in order to achieve excellent content. Tun...

Ever wonder how you can beat your competitors? What is their secret to selling? Well, we have someone who can answer these tough questions this week. Today we have Dave Garofalo, President of Two Guys Smoke Shop. Dave discusses with Casey Cheshire how to make sure you make your customer's experience as great as possible. Dave gives us his tips and tricks on how to secret shop your competitors. Tun...

Before you begin your company, have you recognized what your business represents or stands for? No? Well, buckle up because we are driving right into this educational episode. Today we have Jeremy Woolf, Fractional CMO at RingRx. Jeremy discusses with Casey Cheshire how to start up your company correctly without any mistakes. Jeremy gives us his tips and tricks on managing your focus more on the p...

Strategy. What does it mean? How do you incorporate strategy into your company? Well, be ready to have those questions answered for you with this week's episode! This episode will make your business skyrocket past your competitors. Today’s guest is Dave Blanchard, Fractional Chief Marketing Officer of K9 Resorts Luxury Pet Hotel and yorCMO. Listen in as Dave joins host Casey Cheshire and shares ho...

Want to know the true secret to growing a business? Psst, it’s the customers. This week's episode will make your company start caring about its customers. Today’s guest is Mark Donnigan, Virtual CMO at Growth Stage Marketing. Listen in as Mark joins host, Casey Cheshire, and shares his hack on building a better relationship with your customers through excellent business strategy.     Busted Myths:...

We have a DOUBLE busted myth on this episode. The master of social media is here to tell us how professionally run your company’s social media accounts. Our guest is Lael Sturm, Founder of OGMENTOR. Lael joins the host Casey Cheshire on The Hard Corps Marketing Show sharing advice on how to be consistent with your content posts and how to boost your social media numbers out of the sky.     Busted...

Have you ever been a winner? A champion? Well, you’re going to feel like you're on top of the world with this episode. This week Ted Lau, CEO at Ballistic Arts, is going to show you how to be a winner every day. Ted gives tips on how to understand your client more. He also dives into why you should prioritize data and how your company should never be a follower. Join our host Casey Cheshire and li...

Get ready to roll up your sleeves and say “wow” because Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing (Human Behavior Triggers), is back with Casey Cheshire on The Hard Corps Marketing Show. Nancy shares her passion for behavioral science and marketing creativity while giving the ins and outs of how to grow your business and customers.      Busted Myths: Customers will tell...

Mad Libs isn't just for kids right? Nope! Mad Libs is for everyone, especially for growing your business. Here to teach you about how his enterprise playbook can help improve your company is Nate Nasralla, Founder of Fluint. Nate joins the host Casey Cheshire on The Hard Corps Marketing show sharing his tips and tricks on navigating your business strategies to help build a relationship with your c...