The Hard Corps Marketing Show

Step into the world of email marketing brilliance with our special guest today – Jay Schwedelson, a true virtuoso in the realm of digital communication. As a serial entrepreneur, Founder, and CEO of various companies, including SubjectLine.com and GURU Events, he has mastered the art of crafting compelling messages. Currently serving as the President and CEO of Outcome Media, Jay is also the chari...

Prepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey t...

Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contempor...

Our guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenu...

Today’s guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterprises can also benefit by involving cross-functional teams and promoting inclusivity within the buying...

Today’s guest is a seasoned Marketing Executive, leader & thought leader and a visionary at the intersection of D2C & B2B. Introducing David Zucker, CMO and SVP Ecommerce at Perdue Farms. David join Casey today to discuss how B2B marketing can benefit from adopting techniques from consumer marketing, such as segmentation. The dynamics of initiating conversations or interactions in a busine...

Today’s guest is a serial entrepreneur, an author, a speaker, and so much more! He is the previous founder of Wizard of Moz and the creator and host of the weekly 5-Minute Whiteboard videos! Introducing Rand Fishkin, the Co-founder & CEO at SparkToro. Rand joins Casey today to discuss the sources of marketing opportunities, the pervasive impact of Google, and his insights on mastering the art...

Today’s guest is a marketing leader, adventurer, and trailblazer! Having over a decade of B2B and SaaS Technology experience, she has been recognized as a “2022 Leader to Watch.” Introducing Crystal Allen, Vice President of Global Marketing at CSG and an esteemed member of the American Marketing Association! Crystal joins Casey today to talk about 10 strategies she uses to form a perfect business-...

Today’s guest is a creativity pioneer, a global brand leader, and a highly accomplished artist! He has also crafted immersive brand experiences throughout his remarkable time in advertising. Introducing Jordan Liebman, Vice President of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon! Jordan joins Casey this week to discuss the art of cultivating your brand and fostering me...

Today’s guest is a Marketing Technologist with almost two decades of B2B marketing experience in SaaS! Welcome Tony Yang, the Head of Growth at Mucker Capital and co-founder and CEO at RevOptica! Tony was also heralded as a "Top 40 ABM Superhero" by Terminus! Tony joins Casey today to discuss the intricacies of a buyer process and how to gain a profound understanding of your market!  Connect with...

Today’s guest is a global and marketing thought leader. A true visionary in the marketing landscape! Introducing Bob Stark, the Global Head of Market Strategy at Kyriba! Bob joins Casey today to discuss the significance of customer engagement and building lasting relationships. Prepare to gain valuable insights as Bob sheds light on the common misconceptions surrounding marketing and how it's ofte...

Today’s guest has over a decade of marketing experience! She is not just your average marketer – she is a true visionary, mentor, advisor, and influential leader in the dynamic SaaS industry! Introducing Sarah Emmott, the Head of Brand for Work Management at Atlassian . Sarah joins Casey today to discuss the extinction of traditional ads, the fading trust in big corporations, and the ever-evolving...

Today’s guest is a serial entrepreneur, a marketing leader, and an advisor! Helping earn SaaS companies high authority backlinks on the most coveted websites, meet Jeremy Moser, Co-founder and CEO of uSERP. Jeremy joins Casey today to discuss all things SEO! Learn with Casey how to maximize your time investment in SEO, craft strategic tactics for the best web traffic, and build long-term relations...

Today’s guest is an incredible Marketing Doula with a specialty in the B2B world! With over two decades of experience in technology and non-profits, we have the pleasure of introducing Sarah Allen-Short, the Vice President of Marketing at GTM Partners! Sarah joins us today to discuss the importance of when to lean in and out of the strong marketing current, identifying your valuable rocks that pro...

Today’s esteemed guest is a leader, a GTM Ambassador, and an Advisor to the stars! He is a Top 20 Revenue Marketer and hosts The Marketing Ladder , a Top 50 Marketing Podcast. Introducing Mason Cosby, Director of Demand Generation at Sales Assembly! Mason joins us today to discuss his company’s framework for developing customer engagement, how to discover the right marketing niche for your skillse...

Today’s guest is a seasoned marketer and thought leader. Some have even called her a one-in-a-million marketer. Juggling multiple hats as a content and growth strategist, she embodies dedication and grace as she navigates the ever-changing world of marketing. Introducing Bridget Poetker, Director of Growth at Loop & Tie! Bridget discusses the dangers of building overly complex MarTech stacks,...

Today’s guest is a seasoned professional in the world of brand strategy and marketing. His passion for design and sales development has helped fueled growth for multiple organizations. Introducing Morgan Smith, the Managing Director at Alignd and Co-Host of the B2B Power Hour Podcast. Morgan comes to us today to share his wisdom on the fascinating world of attention-driven selling, the digital sal...

Today’s guest is a seasoned marketing leader with a product marketing and sales background. Introducing David Karel, the Chief Marketing Officer at CrunchTime! David has decades of experience creating new market categories and world-class teams. Prepare to be inspired as he dives into the importance of team culture, supporting the sales organization, and the role of business partnerships!    Buste...

Our guest is a lifelong marketer and a passionate data geek, with an impressive record of hosting over 115 captivating podcast episodes on Funnel Reboot, spanning the last four years. Today, we are thrilled to have the privilege of speaking with none other than Glenn Schmelzle, the Founder and Chief Data Analyst at Marketing What's New. Brace yourselves as he dives deep into the fascinating realms...

Today’s guest is an expert in digital marketing, content marketing strategy, and execution. They thrive at the intersection of marketing leadership and team development. Jasmine Martirossian is the Chief Marketing Officer and the Chief People Officer at Mercury. Jasmine shatters the illusion that banner ads have any value in B2B. Along the way, you’ll hear why you should replace banner ads with Li...

Today’s guest is a serial entrepreneur, SaaS growth strategist, thought leader & marketer. His work has been featured in Forbes, The Daily Stoic, GrowthLabs, ahrefs, and more. Brendan Hufford is the Founder of Growth Sprints, and he joins Casey Cheshire to discuss how SEO can help grow your team and company.   Busted Myths: SEO and content can be done in a silo.   Takeaways The best marketers...

Marketers need to measure which channels actually drive revenue efficiently, but most attribution models are short-sighted at best. However, adding one little field to your forms can a big difference and we have a marketing leader from the world of SaaS to show us how it’s done. Trinity Nguyen is the Vice President of Marketing at UserGems and an industry thought leader. Trinity dives into the iss...

Today’s guest is an Entrepreneur and marketing thought leader. He has a passion for marketing automation but also likes to add some personalization to it. Please welcome to the show, Milton Antony! Milton is the Co-Founder and Chief Strategist at SalesLabX, and he joins the host Casey Cheshire to discuss marketing automation with a touch of personalization.   Busted Myths: Open rates and click rat...

Don’t start executing on marketing channels until your company is aligned on its go-to-market strategy! Garrett Jestice is the Owner and Chief Marketing Officer of Prelude Marketing, the Founder of Startup Marketers, and a Fractional CMO. Garrett outlines the five pieces of foundation alignment, why companies don’t succeed when trying to use every go-to-market motion, and how to build experiments...

The thought leader featured in this episode is a marketer, writer, speaker, singer, and actor. This premier product marketing expert also hosts the Rants with Ashley and Devin live stream. Ashley Faus is the Director of Integrated Product Marketing at Atlassian. Ashley smashed the use of funnels as a forward-looking strategy, why you should use the Playground Approach with your audience, and how t...