The Hard Corps Marketing Show

What game-changing insights about revenue attribution and AI are reshaping the future of data-driven marketing? In this episode of the Hardcore Marketing Show, I sit down with Anne Murlowski, an inspirational marketing leader and VP of Marketing at Terminus. With over 15 years of experience as a full-stack marketer, Anne shares her invaluable perspectives on revenue attribution, data-driven market...

Today’s guest is an incredible SaaS marketing leader. She has over twenty years of marketing experience, introducing Val Riley, VP of Marketing & Strategy at Insightly. She joins Casey today to discuss how to foster creativity, why remote work might actually be better, and the importance of creating a space for all voices.  Connect with Val: Val’s LinkedIn: https://www.linkedin.com/in/valerie-...

Today’s guest is someone that can do it all. They are a marketing executive turned entrepreneur. Introducing Laurie Barkman, Founder of The Business Transition Sherpa. She joins Casey to discuss career transitions, key strategic focus areas, and the real impact of your marketing budget. Connect with Laurie: LinkedIn: https://www.linkedin.com/in/lauriebarkman   The Business Transition Sherpa Websit...

Today’s guest is a Go to Market thinker & strategist. He has a decade of success driving growth, revenue, and strategic operations for tech companies, including B2B SaaS, martech, and edtech. Introducing Sol Weinreich, the GTM Advisor at Scale Venture Partners. They join Casey today to discuss the role of data in sales and marketing, the importance of communication, and  Incrementality.  Conne...

Today’s guest is an accomplished marketing specialist and trailblazer in the field. She is a seasoned marketing executive, with decades of experience in B2B, B2C, and nonprofit Introducing Stevie Kuenn, the Senior Director, Content & Partnerships at Challenger. They join Casey today to discuss personal biases, storytelling, and the importance of being open to new opportunities.  Connect with S...

Today’s guest is an experienced executive, speaker, and growth leader. He has over 25 years of experience leading marketing and customer success teams in the fast-paced world of B2B SaaS companies. Introducing Chip House, the CMO at Insightly CRM. He joins Casey today to discuss the myth that brand doesn't matter in B2B marketing, the significance of storytelling and customer success stories, and...

Today’s guest is a thought leader and brand growth specialist. He is an expert in PR, media, and content strategy. Introducing Ryan Klee, the Co-Founder of Rootstock. He joins Casey today to discuss strategic insights, the importance of authenticity, and sharing consistent content.  Connect with Ryan: LinkedIn: https://www.linkedin.com/in/ryan-klee   Rootstock Website: https://rootstock.agency   W...

Today’s guest is an entrepreneur marketing leader, a sports radio pro and author of “Playing It Safe Sucks: A manifesto for courageous marketing.” Introducing John Miller, the President and Founder of Scribewise. They join Casey today to discuss why SEO is not how B2B consumers are finding companies today. John mentions the importance of having a human being at the forefront of AI generated conten...

Today’s guest is a thought leader with over a decade of marketing experience. They have a knack for all things including creating compelling marketing campaigns, and engaging content. Introducing Tara Robertson, the head of DemandGen at Chili Piper. They join Casey today to discuss how email lead nurturing is something companies are underutilizing. Tara also mentions LinkedIn’s thought leader ads...

Today’s guest is a proven expert in B2G marketing. She is an award winning thought leader with decades of marketing experience. Introducing Sarah Kim, the Chief Marketing Officer at Iron Bow Technologies. She joined Casey today to discuss the emotional intelligence (EQ) lense, B2G strategies, and educating the customer. Connect with Sarah: LinkedIn: https://www.linkedin.com/in/sarahckim Website: h...

In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies for running effective, granular marketing campaig...

Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client expectations, especially within the realm of early-stage tech startups. She...

Today’s guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits. Mike also sha...

Today’s guest is a marketing leader and thought leader. They help tech companies bring their people together through events, training, community groups, and self-serve resources. Introducing Andy Claremont, Leading Community & Ecosystem at Glide. Andy joins Casey to discuss community management, relational engagements, and fostering leadership within communities. Andy also shares insights on h...

Today’s guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure market...

Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professiona...

Today’s special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to...

Today’s special guest is a marketing and thought leader. Introducing Teddy Cheek, Sr. Director of Marketing at The Escape Game. Teddy joins Casey today to discuss topics such as the importance of coaching, debunking the myth of 'hiring smart people and getting out of their way,' and how an attitude of accountability can influence a team's success. Teddy also details his unique career journey, from...

Today’s guest is a marketing leader and a podcaster. Introducing Eric Watkins, the President at Abstrakt Marketing Group and Co-host of The Grow Show: Business Growth Stories from the Frontlines. Eric shares a wealth of insights. On the topic of referrals and upsells, he emphasizes that they should roll up to the account management team, not the VP of Sales, for maximum growth potential. He also d...

In this in-depth discussion, Kristen Sweeney, the owner and CEO of Every Little Word and Chief Marketing Officer at Crews & co. joins the show for a deep dive into the topic of thought leadership. She corrects common misconceptions while also highlighting its unique relevance in content marketing. By emphasizing the importance of authenticity, boldness, and a strong understanding of one's own...

Today’s guest is an inspirational leader. She’s a marketing and thought leader and has worked with brands such as Disney, Toro, GE, and Sonic. Introducing Brooke Janousek, the Founder & CEO of The Grow CMO and a Founding Member of Your Cohort. Brooke joins Casey today to discuss her journey to becoming a marketing leader and her views on the interplay between brand and performance marketing. S...

Presenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the r...

Today's guest is Mark Huber, the VP of Marketing at UserEvidence. In this episode, Mark and Casey explore outdated PR tactics, employee advocacy in marketing, and internal marketing strategies. Mark is a seasoned B2B marketing leader and brand builder, having also launched and co-hosted the Demand Gen U Podcast. Connect with Mark Huber: Mark Huber on LinkedIn: https://www.linkedin.com/in/markehube...

Our guest today brings 24 years of expertise in marketing and sales, embodying a visionary approach with a strong focus on AI and digital-first strategies. Meet Mike Vannoy, the Chief Marketing Officer at Asure Software and a board member at Brus.ai. In this conversation with Casey, Mike delves into topics such as demand, lead generation, content, and both inbound and outbound marketing. Connect w...

Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast. In this episode, he engages with Casey to delve into topics such as Retention.com, the dynamics of email fre...