The Hard Corps Marketing Show

How can building genuine customer relationships improve your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for crea...

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business? In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketi...

How can a peer assessment system revolutionize employee performance evaluations? In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses...

How can prioritizing employees and customers lead to long-term marketing success? In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Thr...

How can you build a successful board career and leverage your professional network? In this episode of The Hard Corps Marketing Show, Casey sits down with Naomi Kent, the Founder and CEO of The Boardroom Company . Naomi specializes in advising senior professionals on how to break into and thrive in boardroom roles. She shares valuable insights on how to build a board career and leverage your skill...

How can building genuine relationships transform your marketing strategy? In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transact...

How can YouTube SEO and video strategy supercharge your content growth? In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimizing videos and building long-term growth on the pl...

How can strategic partnerships and long-term relationship-building drive sustainable business growth? In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shares a fresh perspective on how to make partnerships...

How can strategic marketing partnerships and long-term planning drive sustainable business growth? In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in business success—not just a tool for driving sales....

What’s the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals? In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we explored the most effective SaaS marketing strate...

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape. Steve emphasizes the critical importance of building au...

Are in-person events still relevant in 2025? In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-pers...

In this action-packed episode of The Hard Corps Marketing Show , I sit down with Steve Bonadio, VP of Global Marketing at Tive, to uncover the truth behind common misconceptions in B2B marketing. Steve, with over 25 years of experience, dives into the real challenges marketers face, including the overhyped promises of ABM (Account-Based Marketing) platforms, and the importance of focusing on orche...

Welcome to a special holiday edition of the podcast! This week, it's just me , Casey, reflecting on the importance of YOU and the incredible impact you have in the world. No guests today—just a heartfelt rant on gratitude, connection, and why marketing and what you do really matters. In this episode: 🛠 Smashing the Myth : You do matter—your work, your marketing, and your efforts are all making a d...

How can building a strong community help elevate your marketing strategy and keep your brand relevant in today's competitive landscape? In this episode of The Hard Corps Marketing Show, we dive into the essential role that community plays in modern marketing. I sat down with Derek E. Weeks , Chief Marketing Officer at Katalon, to explore how building and nurturing communities can be just as crucia...

In this eye-opening interview, Mark Brandau, CMO of Brightmine, shares his expert insights into the rapidly evolving world of marketing. Mark breaks down the "vending machine myth"—the outdated notion that marketing can be a simple, transactional process—and introduces a more dynamic, "buffet-style" approach that better aligns with today’s business strategies. Mark dives deep into modern marketing...

What are the key challenges and opportunities in the evolving B2B2C and C2B marketing models, and how is AI impacting modern strategies? In this insightful interview, marketing expert Suzanne Darmory shares her 25+ years of global experience in marketing and dives into the evolving landscape of modern business strategies. Discover how B2B2C (business-to-business-to-consumer) and C2B (consumer-to-b...

Ever wondered about the magic behind marketing success? 🎩✨ In this episode, I’m joined by the incredible Jacki Leahy, a trailblazing marketing leader and the founder of Activate the Magic. Jacki’s track record speaks for itself—she’s transformed businesses with innovative, forward-thinking strategies. But today, we’re diving into something controversial: why traditional 'best practices' in marke...

How is B2B marketing shifting from MQLs to total account engagement, and what strategies can marketers use to stay ahead? In this episode of the Hard Corps Marketing Show, Gina Spero, Head of Growth Marketing at Archive360, dives deep into the changing world of B2B enterprise sales and marketing. Gone are the days of relying solely on traditional metrics like MQLs—today, it’s all about total accou...

Think hiring more salespeople will solve your revenue problems? Think again! What really drives growth? In this must-watch episode of the Hard Corps Marketing Show, I sit down with Kevin McCann, President and CEO of Executive Strategy Group, to uncover powerful revenue growth strategies! 🚀 We challenge the common misconception that hiring more salespeople is the solution to revenue challenges. In...

Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning? 👻 This week, I had a frightening conversation with Kathy Guzmán Galloway about some eerie subjects: identifying the right audience, the risks of broad targeting, and effective brand positioning. Tune in to the latest episode of the Hard Corps Marketing Show for insights that will keep your market...

What key strategies can turn dreams into reality, even when the odds are stacked against you? In this exciting episode of the Hard Corps Marketing Show, I’m thrilled to chat with Steven Pivnik, an incredibly inspiring entrepreneur and athlete. Steven shares his remarkable journey—from being an immigrant and college dropout to completing an astonishing 17 Ironman triathlons and building a successfu...

Is AI really a waste of money for marketers? 🤔 What are the hidden costs and challenges of deploying AI in marketing, and how can businesses balance automation with human engagement effectively? In this episode, I chat with expert Christopher Antonopoulos about the hidden costs and challenges of using AI in marketing. He dives into the common pitfalls businesses face—like data accuracy issues and...

Are you missing out on game-changing marketing strategies by sticking to one-size-fits-all solutions? In this episode of the Hard Corps Marketing Show, I chat with Mariah Parsons, the Head of Marketing at Malomo and host of the Retention Chronicles Podcast. We discuss engaging event marketing strategies and the importance of balancing online and offline interactions, providing fresh insights for t...

Are robots really going to take over the world and steal our jobs? 🤖 I had an electric discussion with Caroline Dunn about some shocking topics: AI myths, retooling for marketers, and embracing technology as the great equalizer. Caroline is the Vice President of Marketing at Wahsega and holds two degrees in electrical engineering, plus she has an impressive 37,000 YouTube subscribers! 🚀 In this...