The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Jens Hentschel, Founder, Trainer & Consultant at FIVIS based in London, England. In this conversation, we dig into: 💡 Why sellers need to prioritize understanding their buyer's journey 💡 How do procurement professionals approach purchasing and why it matters 💡 Why sellers must become commercial consultants and help reduce the buyer&#...

In this episode of The GTM Pack podcast, we interview Ryan Scalera, Inside Sales Manager at Lob based in Lebanon, New Jersey. In this conversation, we dig into: 💡 What is TRULY the current state of sales teams out there based on Ryan's POV? 💡 How are successful reps breaking through the noise in today's climate? 💡 How do managers get the best of their reps within this remote world? #b2b...

In this episode of The GTM Pack podcast, we interview Mark Assini, Sr PMM Fintech at Jobber, Host at Product Marketing Life based in London, Ontario, Canada. In this conversation, we dig into: 💡 Key tips for product marketers to better enable sales teams around product launches 💡 How product marketers should communicate one-on-one with sales reps and help them understand the "why" behi...

In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City. In this conversation, we dig into: 💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done? 💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them? 💡 How to s...

In this episode of The GTM Pack podcast, we interview Akash Bansal, Co-Founder at Storylane based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Akash's entrepreneurial journey and what inspired him to launch Storylane 💡 How sales reps can use interactive product demos before, during, and after meetings 💡 Why buyer enablement has arrived and how brands can adapt #b2b #g...

In this episode of The GTM Pack podcast, we interview Olivier Labbé, Owner at UpTurn GTM Advisors based in Boulder, Colorado. In this conversation, we dig into: 💡 How founders can find product-market fit and what it looks like💡 What is more important profit margin or retention/renewals 💡 When should organizations invest in hiring CROs #b2b #gtm #saas #cro

In this episode of The GTM Pack podcast, we interview Tom Bruining, Co-Founder at HowdyGo based in Sydney, New South Wales, Australia. In this conversation, we dig into: 💡 How interactive product demos are used to optimize the buyer experience 💡 How to use interactive product demos for product marketing releases 💡 Tom's experience bootstrapping HowdyGo and some key learnings #interactivepro...

In this episode of The GTM Pack podcast, we interview Craig Rosenberg, Chief Platform Officer at Scale Venture Partners based in San Mateo, CA. In this conversation, we dig into: 💡 The impact that content creation has on helping you learn within your industry 💡 The use cases that Craig finds AI most helpful for and how it will really impact GTM strategies 💡 Craig's journey from entrepreneur...

In this episode of The GTM Pack podcast, we interview Nadim Hossain, VP, Product Management at Databricks based in San Francisco, California. In this conversation, we dig into: 💡 Nadim's journey from entrepreneur to product leadership 💡 How to discover what problems you're passionate about 💡 The importance of staying close to the customer & understanding the jobs-to-be-done #b2b #pr...

In this episode of The GTM Pack podcast, we interview Megan Liken, Senior Product Marketing Consultant at Olivine Marketing based in Houston, Texas. In this conversation, we dig into: 💡 The importance of customer research within product marketing 💡 Things to avoid while conducting customer research 💡 What tools product marketers can leverage for customer research #b2b #productmarketing #gtm #re...

In this episode of The GTM Pack podcast, we interview Lloyed Lobo, Co-Founder of Boast. AI & Traction, Author of From Grassroots to Greatness. In this conversation we dig into topics such as: 💡 Why you need to find your tribe as a human and as a brand 💡 Why building your community around email is key to a b2b brand 💡 What inspired Lloyed to write "From Grassroots to Greatness" #co...

In this episode of The GTM Pack podcast, we interview Brandon Redlinger, VP of Marketing at Crosschq based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 What is top of mind for VPs of Marketing in 2023 💡 Why it's important to build your own subculture within your marketing team 💡 The difference between being "agile" versus being "reactive" #marketin...

In this episode of The GTM Pack podcast, we interview Ethan Beute, Chief Evangelist at Follow Up Boss based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 Where does the "chief evangelist" role sit within an organization and what does it look like 💡 How should leaders approach attribution as it relates to this dynamic role 💡 How do we get executive leadership to b...

In this episode of The GTM Pack podcast, we interview Javier Ramírez Lugo, CEO at Cuota based in Miami, FL. In this conversation, we dig into: 💡 How does mindfulness apply to sales 💡 What Javi's experience at Zenefits and WeWork taught him about resilience 💡 How the macro-environment impacts sales teams #sales #leadership #startups #ceos Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn...

In this episode of The GTM Pack podcast, we interview Luke Freiler, CEO of Centercode based in Laguna Hills, California. In this conversation, we dig into: 💡 Centercode's journey from sales-led to product-led growth 💡 Why PLG is a new channel, doesn't have to be the sole source of revenue 💡 Why the fear of cannibalization is paralyzing #productmarketing #productmanagement #startups #ceo...

In this episode of The GTM Pack podcast, we interview Jon Bartek, Product Manager within the Cybersecurity Industry based in St. Petersburg, Florida. In this conversation, we dig into: 💡 Jon's "SAFE" framework for product launches 💡 Advice for aspiring product managers 💡 Why not to doubt yourself, speak up in meetings #productmanagement #product #gtm Check out ⁠⁠⁠⁠⁠https://www.ass...

In this episode of The GTM Pack podcast, we interview Chris Hood, Author of Customer Transformation and Founder at CH Digital based in Lake Forest, CA. In this conversation, we dig into: In this conversation, we dig into: 💡 What is customer & digital transformation all about 💡 What does "empathy" & "infusing an emotional layer" look like within the customer experience...

In this episode of The GTM Pack podcast, we interview Jake Sotir, Customer Marketing Expert in Providence, Rhode Island. In this conversation we dig into customer marketing related topics such as: 💡 What it's like building customer marketing at an early stage startup 💡 When organizations should invest in customer marketing 💡 Why customer marketing is about advocacy, community, & educati...

In this episode of The GTM Pack podcast, we interview Natalie Marcotullio, Head of Growth and Operations at Navattic based in New York City. In this conversation, we dig into: 💡 What interactive demos are and how to leverage them in a PLG strategy 💡 Who typical owns interactive demos within an org and the various use cases 💡 Tips for creating interactive demos that stand out and measuring perfo...

In this episode of The GTM Pack podcast, we interview Rosalyn Santa Elena, Founder at The RevOps Collective based in San Francisco, CA. In this conversation, we dig into: 💡 What is RevOps aka Revenue Operations? 💡 When is the right time to invest in building a RevOps team? 💡 What are the components of a RevOps operation? #revops #salesops #sales

In this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA. In this conversation, we dig into: 💡 What a proper positioning and messaging strategy entails 💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical 💡 Why it's important to understand customer segments and how to analyze them #messaging #productm...

In this episode of The GTM Pack podcast, we interview James "Saywhatsales" Buckley, Host & Sales Content Creator at Sell Better based in Maryville, Tennessee. In this conversation, we dig into: 💡 What does it mean to know your "why" 💡 How understanding your reps background can help you be a better leader 💡 What does it take to achieve success #leadership #emotionalintell...

In this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area. In this conversation we dig into product marketing related topics such as: 💡 Why helping the sales team is one of product marketing's key responsibilities 💡 What sales enablement looks like from the eyes of a product marketer 💡 How sales...

In this episode of The GTM Pack podcast, we interview Phil Johnson, Founder of the MBL Program based in Mississauga, Ontario, Canada. In this conversation, we dig into: 💡 Why there is no separation between work and personal life 💡 What is emotional intelligence and why it's important 💡 Why our resistance to change stands in our way #leadership #emotionalintelligence Check out  ⁠⁠⁠⁠https://w...

In this episode of The GTM Pack podcast, we interview Clayton Pritchard, Product Marketing Leader and former Twitter/X based in Jacksonville, FL. In this conversation, we dig into: 💡 The different aspects of product marketing 💡 Why it's so important for product marketers to prioritize their work 💡 Why alignment with sales and CS is so critical for product marketers #productmarketing #pmm #g...