The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Erica Jenkins, Founder at Erica Jenkins Consulting based in Raleigh, North Carolina. In this conversation, we dig into: 💡 Advice for founders on acquiring their first customers 💡 What your "MVP" or minimum viable product should consist of 💡 Why humility as a founder is so important #startups #productmarketing #productmanagement #gt...

In this episode of The GTM Pack podcast, we interview Amanda George, Sr. Product Marketing Manager - Cloud API at OpenText based in Toronto, Canada. In this conversation, we dig into: 💡 Amanda's journey into product marketing from solutions engineering 💡 How product marketing teams should be structured 💡 Effective ways for product marketing to support sales reps #startups #productmarketing...

In this episode of The GTM Pack podcast, we interview Jakob Thusgaard, CEO at YourSales based in the Amsterdam area. In this conversation, we dig into: 💡 How the sales enablement has evolved over the last decade 💡 What types of sales collateral should all sales teams leverage 💡 Why all sales leaders must leverage various types of data to make decisions #sales #salesleadership #gtm Check out  ⁠⁠...

In this episode of The GTM Pack podcast, we interview Dale Zwizinski, Founder at The Sales Change Agent & Co-Host of the Revenue Reimagined podcast based in Tampa, FL. In this conversation, we dig into: 💡 How to create a collaborative work environment that drives excellence 💡 The challenges that Dale is seeing out in the market in 2023 💡 How side hustles "outside the 9 to 5" will...

In this episode of The GTM Pack podcast, we interview Carole Mahoney, Founder at Unbound Growth, Author of Buyer First based in the New England Area, USA. In this conversation we dig into product marketing related topics such as: 💡 Why honesty is actually good for business 💡 What it means to be "buyer first" 💡 How spiritual practices relate to modern business practices#gtm #leadership...

In this episode of The GTM Pack podcast, we interview Mike Greene, Product Marketing Consultant at MG Product Marketing based in Boston, Massachusetts. In this conversation we dig into product marketing related topics such as: 💡 The typical issues that product marketing consultants encounter 💡 The foundations of product marketing versus more mature sales enablement & competitive intelligence...

In this episode of The GTM Pack podcast, we interview Mark Stiving, Ph. D, Chief Pricing Educator at Impact Pricing based in Reno, Nevada. In this conversation we dig into pricing related topics such as: 💡 How to approach launching your new pricing model 💡 How to prove that your business works through pricing 💡 Beginning to learn how buyers perceive the value of your product Check out ⁠⁠⁠https:...

In this episode of The GTM Pack podcast, we interview Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp based in Portland, Oregon. In this conversation we dig into product marketing and competitive intelligence related topics such as: 💡 How Andy sees the role of product marketing evolving over time 💡 What product marketing looks like at a single product company versus a multi-p...

In this episode of The GTM Pack podcast, we interview Pete Ryan, Co Founder, Co-Ceo at HiFive based in Austin, TX. In this conversation we dig into GTM, SaaS, & sales centric topics such as: 💡 What Relationship-Led Growth is & Why it's Impactful 💡 The B2B SaaS Founder Journey & The Wisdom Derived 💡 Product-Market Fit versus Go-To-Market Fit Check out ⁠⁠⁠https://www.assetmule.ai⁠...

In this episode of The GTM Pack podcast, we interview Richard Harris, Sales Expert & CEO of The Harris Consulting Group based in San Francisco, CA. In this conversation we dig into topics such as: 💡 His view on the current economic environment in B2B SaaS technology 💡 Why it's no longer about go-to-market alone but adding a "go-to-network" strategy 💡 The impact of "AI&quo...

In this episode of The GTM Pack podcast, we interview Nico Trofim-Bancila, Product Marketing Manager at Spryker based in Netherlands. In this conversation we dig into product marketing centric topics such as: 💡 How product marketing helps companies tell their story 💡 Why it's hard to pin point what product market is 💡 Why product marketing is the intersection between art & science Check...

In this episode of The GTM Pack podcast, we interview Evan Huck, CEO & Co-founder at UserEvidence based in Jackson, Wyoming. In this conversation we dig into GTM topics such as: 💡 Evan's inspiration behind launching UserEvidence 💡 The non-linear founder journey & the steps Evan took prior to committing to the new venture 💡 The importance of detaching the ego as a startup founder Che...

In this episode of The GTM Pack podcast, we interview Guirae Jang, Director, Program Delivery at RevShoppe based in Philadelphia, Pennsylvania. In this conversation we dig into GTM topics such as: 💡 Why customer success & retention is key to sustained growth 💡 What Guirae's seeing in the market around tool consolidation & how leaders can approach change 💡 Why SDRs should now engage...

In this episode of The GTM Pack podcast, we interview Dave Daniels, Founder at BrainKraft based in Birmingham, Alabama. In this conversation we dig into product marketing centric topics such as: 💡 How to turn products into revenue generators 💡 How product marketing can nurture a product to it's full potential 💡 Dave's "Win, Keep Grow, Steal" framework Check out ⁠⁠⁠https://www....

In this episode of The GTM Pack podcast, we interview Helena Chen, Senior Product Marketing Manager at Uniphore based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Framework for product marketers managing and prioritizing projects across teams 💡 How organizations can leverage conversational AI 💡 Biggest challenges that product marketing teams face with sales enablement &am...

In this episode of The GTM Pack podcast, we interview Chris Handy, Product Marketing Expert & Editor at The Outlaws of Demand Newsletter based in Dallas, TX. In this conversation we dig into product marketing centric topics such as: 💡 What is product marketing's core charter? 💡 How do we make sure that we are always tying back to the company's vision? 💡 Why product marketing is a gr...

In this episode of The GTM Pack podcast, we interview Partho Ghosh, VP & General Manager, PLG at SecurityScorecard based in Vancouver, British Columbia, Canada. In this conversation we dig into product-led growth (PLG) centric topics such as: 💡 The impact that PLG has on brand building 💡 The added accountability that PLG places on product for impacting revenue 💡 How hybrid PLG / sales-led m...

In this episode of The GTM Pack podcast, we interview Anthony Pierri, Partner at Fletch PMM based in Chicago, Illinois. In this conversation we dig into product marketing centric topics such as: 💡 What product marketing looks like at a smaller company versus larger companies 💡 Is "product marketing" an extension of the founder team? 💡 What does an early checklist look like for a produ...

In this episode of The GTM Pack podcast, we interview Brendan Short, Co-Founder & CEO at Groundswell based in Austin, Tx. In this conversation we dig into topics such as: 💡 What is the founder experience is like? 💡 What is product-led sales and what should sales leaders know about leveraging it? 💡 What does customer development look like and how can a founder launch this type of program? 💡...

In this episode of The GTM Pack podcast, we interview Jason Oakley, Founder at Productive PMM based in Toronto, Canada. In this conversation we dig into product marketing centric topics such as:💡 His view on what product marketing is and the responsibilities the PMM team own within an organization?💡 Why do PMMs seem to be often misunderstood by the stakeholders that they work the closest with su...

In this episode of The GTM Pack podcast, we interview David Barron, Global Director of Sales at HubSpot & Fred Melanson, Head of Content at Macro. In this conversation we dig into product-led sales topics such as:💡 How to determine when to engage and NOT engage 💡 How to craft a sales narrative from product usage 💡 How to pitch around use cases rather than pain/problem 💡 How to optimize dea...

In this episode of The GTM Pack podcast, we interview Tim Geisenheimer, Co-founder & CEO at Correlated based out of New York City. In this conversation we dig into topics such as:💡 What does GTM look like in 2023 and how can organizations approach sales during these times?💡 How can salespeople use intent data to build a compelling story for their prospects?💡 How can we use product-led growt...

In this episode of The GTM Pack podcast, we interview B2B product marketer and former sales engineer Stephanie (Schroeder) Madsen, Senior Product Marketing Manager at People.ai based out of Chicago, IL. In this conversation we dig into topics such as: 💡 What is product marketing and what inspired her to move into this role from her previous role as a sales engineer? 💡 What are the biggest challe...

In this episode of The GTM Pack podcast, we interview B2B marketing veteran Matt Heinz, President at Heinz Marketing based out of Seattle WA. In this conversation we dig into topics such as:💡 Has he ever seen this level of uncertainty in his career before and how he's seeing marketing and sales teams adapt to doing more with less?💡 What trends is he seeing in B2B marketing right now that stand o...