The GTM Pack Show

Most “ABM programs” are just dressed-up demand gen with expensive tech on top. Lots of activity, lots of pipeline… and not nearly enough revenue. In this episode, Jorge Soto sits down with Kristina Jaramillo (President of Personal ABM) to break down what real account-based go-to-market looks like when it’s done strategically, not just tech-first. We get into why so many teams are not actually ABM-...

Pricing GenAI products is not “seats + shrug” anymore. In this episode of #TheGTMPack, host Justin Dorfman digs into AI pricing and packaging with Michael Hoy, Co-Founder & CEO of Atlas - the billing infrastructure purpose-built for AI-native SaaS. We cover why seat-based breaks for AI, how to design hybrid pricing (subscription + usage/credits), what “outcome-based” could look like, and pract...

Cold email is burning out, social is noisy, and buyers don’t follow a neat demo → proposal → close path anymore. In this episode, Jorge Soto sits down with Braydan Young (Co-Founder of Sendoso, now CEO at Slash Experts) to unpack a better way to build pipeline: make the invisible pipeline visible by connecting prospects with real customers early—not just at the end of a deal. We dig into why peer-...

Product marketers are going solo in record numbers. In this #TheGTMPack episode, host Justin Dorfman sits down with Adam Smith (aka Adam Anthony Smith) to unpack what it really takes to build a successful product marketing consulting practice - from deciding to go independent, to pricing, standing out in a crowded market, and balancing delivery with biz dev. If you’re a PMM eyeing fractional work...

Shannon Kearns joins host Justin Dorfman on #TheGTMPack to unpack what great product marketing really looks like across B2B and B2C, how to shift from sales-led to product-led growth without face-planting, and why behavioral psychology (not just copy) should drive your launches, claims, and lifecycle. We also riff on Shannon’s spicy take that “AI is the new UI.” What you’ll learn: The real B2B vs...

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Kenny Lee - veteran product marketer and demand gen leader (ex-Adobe, Twitter, Seismic) - to break down what “great GTM” really looks like when sales, marketing, and product truly work as one. They dive into: Why sales–marketing misalignment happens (and how to fix it with one revenue model) Building a revenue operating sy...

In this episode of #TheGTMPack podcast, we sit down with Meenal Relekar, Career Coach & PMM Consultant, based in San Francisco, CA. In this conversation with Meenal, a seasoned product marketer with 16+ years of experience across CPG giants like Unilever and tech companies including Adobe, Dropbox, and DoorDash, we explore how product marketers can transform from tactical order-takers into str...

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences. They dive into: -Why technical audiences are skeptical of marketing - and how to earn their trust -How to market security solutions without fluff (and avoid credibility traps) -T...

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Sam Hillestad, Director of Product Marketing at Reprise — a self-proclaimed “demo nerd” and one of the sharpest voices in the interactive demo space. They dive into:-Why product marketing should own the demo experience — live and interactive-How to make demos memorable with storytelling and relevance (not just feature tour...

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Madhav Bhandari, Head of Marketing at Storylane — one of the most inventive minds in B2B SaaS marketing today. They dive into:How Storylane scaled traffic to 200k+ monthly visitors with demo-led SEOWhy inbound SDRs are dead and what comes nextHow to drive 50% of pipeline through LinkedIn employee advocacyWhy brand is more...

AI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling 🎙️ From #TheGTMPack Podcast with Jorge Soto In this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interrupt and the original Godfather of Social Selling, to talk about the intersection of AI, content, and modern GTM teams. Koka’s built go-to-market machines at LinkedIn, Hootsuite,...

In this episode, Justin Dorfman is joined by Shoshana Kordova, Founder & Lead Product Marketer at Peel Product Marketing (based in Israel), and a 3x founding PMM. Together, they unpack why customer insights are the secret weapon behind great product marketing—and why so many teams skip the step that matters most.🔍 What you'll learn:💡 How Shoshana transitioned from journalism to PMM💡 The...

In this episode of #TheGTMPack podcast, we sit down with Gaspard Pastural, a Paris, France-based positioning and messaging specialist whose company, Purple Oceans, helps early-stage B2B SaaS founders clarify their market position before scaling. Gaspard brings a unique perspective, having transitioned from growth marketing to strategic positioning after realizing that without proper messaging, eve...

In this episode of #TheGTMPack podcast, we sit down with Aleksandra Mitroshkina , a product marketing leader based in Istanbul, who helps SaaS companies grow their share in saturated markets. Aleksandra brings a unique lens to product marketing, shaped by her early career in sales and product development. She’s especially passionate about Sales Enablement, go-to-market strategy for Open Source pro...

In this episode of #TheGTMPack podcast, we sit down with Hattie the PMM, Founder of productmarketers.com, based in London, UK. When budget cuts or layoffs hit, product marketers are often first on the chopping block—not because they aren’t doing great work, but because their impact isn’t always clearly understood across the org. In this conversation, we explore what top-performing PMMs are doing d...

In this episode of #TheGTMPack podcast, we sit down with Mitchell Tan Co-Founder & CEO at Kondo, based in Los Angeles, CA.Mitchell shares his journey from frustrated go-to-market professional to successful SaaS entrepreneur. After years of struggling with LinkedIn's inadequate messaging interface while managing outreach campaigns, Mitchell decided to build the solution he desperately needed -...

In this episode of #TheGTMPack podcast, we sit down with Sid Khaitan, Senior Product Marketing Manager at Beekeeper, based in Chicago, IL. Sid shares his career journey, highlighting how experiences in market research, content strategy, and business development naturally led him into product marketing. He emphasizes how these diverse roles provided the perfect foundation for his current position a...

In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX. A few key takeaways:🎯 How to partner with sales to gather real insights that shape messaging reps actually use — from call reviews to direct interviews.🚀 Tactics for driving sales enablement and GTM alignment, including frameworks, feedback loops, and lightweight...

In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:💡 Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.💡 Product Marketing and CS alignment is critical, enabling shared messaging, signal-driven engagement, and scal...

In this episode of #TheGTMPack podcast, we sit down with Mason Cosby, CEO & Founder at Scrappy ABM, based in Whitestown, Indiana. We loved unpacking what it really takes to build pipeline as a B2B brand—covering content, ABM, and the systems behind sustainable growth. A few key takeaways: 💡 Build relationships before selling — and let content do the heavy lifting. The most powerful growth oft...

In this episode of #TheGTMPack podcast, we interview Tamara Grominsky, Founder at PMM Camp based in Vancouver, British Columbia, Canada. In this conversation, we dig into:💡 From PMM Leader to Founder – The journey from leading product marketing at Kajabi & Unbounce to launching PMM Camp.💡 AI & Product Marketing – How AI is reshaping PMM workflows and top tools to watch.💡 Mastering Produ...

In this episode of #TheGTMPack podcast, we sit down with Michele Nieberding, Director of Product Marketing at Treasure Data, based in Reston, Virginia. This episode explores how a background in sales can give product marketers a major edge, from building better relationships with sales teams to creating more effective enablement materials. The conversation covers strategies for managing last-minut...

In this episode of #TheGTMPack podcast, we sit down with Russ Laraway, author of When They Win, You Win, to unpack the leadership habits that drive engagement, unlock potential, and create thriving workplace cultures. From lessons in the Marines to building top-performing sales orgs at Google and Twitter, he shares why caring deeply is a competitive advantage—and how managers can lead with clarity...

In this episode of #TheGTMPack podcast, we interview Joshua Perk, Co-Founder & CEO at Vector based in Bradenton, Florida. In this conversation, we dig into:💡 Operationalizing “Wow”: What customer delight really looks like in practice and how leadership can embed it into company culture.💡 CX as a GTM Priority: Aligning sales, marketing, and product teams to consistently prioritize and deliver...

In this episode of #TheGTMPack podcast, we interview Parker Chase-Corwin, CEO & Principal Consultant at Xperience Alchemy based in Boston, MA.In this conversation, we dig into:💡 Why are QBRs broken?💡 How do we fix them and achieve the value we seek?💡 What does world-class CS look like in 2025?& more!#CustomerSuccess #CXO #CS #B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEna...