The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Jon Miller, MarTech Entrepreneur (3 exits), Co-Founder of Marketo and Engagio, board member, keynote speaker based in Silicon Valley, CA.In this conversation, we dig into:💡 Demand Gen vs. Demand Creation: Why modern marketing needs to go beyond attribution and start thinking like B2C.💡 Educate, Entertain, Elevate: How to get executive buy-in f...

In this episode of #TheGTMPack podcast, we interview Jamieson Wright, an experienced product marketing leader, PLG pioneer, and founder of LogMeIn based in Boston, MA. In this conversation, we dig into: 💡 Sales as a Stepping Stone to Product Marketing & Founder – Exploring how a background in sales equips aspiring product marketers and founders with critical skills for go-to-market success....

In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at RyzeConsulting based in San Francisco, CA.In this conversation, we dig into:💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.💡 Best practices for structuring PMM teams in larger companies, including segmentation by product line, customer type, or discip...

In this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada. In this conversation, we dig into: 💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement. 💡 Personalization at Scale – How PMMs shape tailored content and campaigns for key accounts. 💡 Breaking the ABM Stigm...

In this episode of #TheGTMPack podcast, we interview Rachit Kataria and Will Wang Co-Founders at Centralize, based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Account mapping across GTM organizations 💡 Multithreading best practices in B2B sales 💡 The future of team selling & more! #Sales #AccountMapping #SalesLeadership #EnterpriseSales #GTM #PMM #GTM #SaaS #B2B #Pro...

In this episode of #TheGTMPack podcast, we interview Kathleen Lim Randall, Go-to-Market and Sales Advisor at Waypoint GTM Advisory, based in Plano, Texas. In this conversation, we dig into:💡 How to Qualify Enterprise Deals💡 How Sales Reps Can Align with Marketing & Make Effective Requests💡 Types of enterprise sales assets to use according to sales stage & more!#SalesLeadership #Enterpri...

In this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States. In this conversation, we dig into:💡 Why most competitive updates are a distraction💡 How to go beyond vanity metrics when measuring product marketing💡 The difference between good, great, and best-in-class GTM&am...

In this episode of #TheGTMPack podcast, we interview Janelle Amos, Founder & Chief Strategist at Elevate Growth, based in Crowley, Texas. In this conversation, we dig into: 💡 What modern ABM/ABX really looks like today 💡 How to create repeatable, scalable demand gen campaigns 💡 The right way to collaborate with product marketing & sales for real pipeline impact & more! #B2BMarketing...

In this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah. In this conversation, we dig into: 💡 How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy. 💡 Key sales enablement tools, emerging ABM platforms replacing legacy solutions, and the role of data enric...

In this episode of #TheGTMPack podcast, we interview Jeff Chase, Director of Brand & Product Marketing at Vitally.io based in Phoenix, AZ. In this conversation, we dig into: 💡 How product marketers establish the voice of the customer 💡 Why constantly talking to customers is crucial in your role as a product marketer 💡 How to use interactive demos to bring use cases & the voice of the cu...

In this episode of #TheGTMPack podcast, we interview Roee Hartuv, Head of Revenue Architecture Practice at Winning By Design based in Berlin, Germany. In this conversation, we dig into: 💡 What's a revenue architect? 💡 What is the "spiced" framework and how can you deploy it across the buyer's journey? 💡 Why is focusing on "impact" so key across your GTM motion? &...

In this episode of #TheGTMPack podcast, we interview Sara Pion, Senior Growth Marketing Manager at Samsara based in Denver, Colorado. In this conversation, we dig into: 💡 What are “growth marketers” & how to measure success 💡 Effective growth marketing strategies 💡 2025 marketing mix predictions & more! #gtm #b2b #leadership #marketing #growth #growthmarketing

In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC. In this conversation, we dig into: 💡 How PMMs measure success 💡 How to track KPIs that gauge the impact of product marketing 💡 The importance of cross-departmental alignment & more! #gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #...

In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel. In this conversation, we dig into: 💡 How a marketer should determine the buyer journey 💡 Developing a sales enablement strategy from a marketing/product marketing point of view 💡 Recommended sales asset types for sales reps trying to build trust & authority &am...

In this episode of #TheGTMPack podcast, we interview Drew Giovannoli, Founder at Buried Wins based in Austin, TX. In this conversation, we dig into: 💡 When to research versus just go sell and talk to the market 💡 Who is your target? (And why it's not just closed lost) 💡 How to avoid deliverables getting "stuck on the shelf" & more! #gtm #b2b #leadership #marketing #productmarketing #pmm #wi...

In this episode of #TheGTMPack podcast, we interview Jeremy Boudinet, VP of Growth at Textla based in Dallas, TX. In this conversation, we dig into: 💡 The power of SMS marketing 💡 Leveraging SMS marketing within B2B 💡 Launching a marketing effort in today's market & more! #gtm #b2b #leadership #marketing #saas #sms #smsmarketing

In this episode of #TheGTMPack podcast, we interview Arjun Dev Arora, Managing Partner at Format One based in San Francisco, California. In this conversation, we dig into: 💡 Finding product-market fit 💡 How to go-to-market (GTM) in today's environment 💡 How to succeed as CEO & more! #gtm #b2b #leadership #ceo #cro #saas #startups #productmarketfit

In this episode of #TheGTMPack podcast, we interview Garrett Jestice, Founder & CEO at Prelude Marketing based in American Fork, Utah, United States. In this conversation, we dig into: 💡 How to approach finding product market fit within B2B SaaS 💡 How to determine your minimum viable persona at go-to-market 💡 Best practices for developing messaging during a new product launch. & more! #...

In this episode of #TheGTMPack podcast, we interview Mark P. Jung, Founder at Authority based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 How CMOs should approach developing their LinkedIn strategy 💡 How sales and marketing teams can align on social selling strategies on LinkedIn 💡 The current state of B2B influencer marketing & more! #brand #b2b #marketing...

In this episode of #TheGTMPack podcast, we interview Adam O'Brien, VP of Marketing at iDonate based in Charleston, South Carolina. In this conversation, we dig into: 💡 Key learnings from Adam's experience as a startup marketer 💡 The path from sales engineer to sales enablement to product marketer to marketing leadership 💡 Content-market fit and social impact marketing & more! #startups #b2b...

In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California. In this conversation, we dig into: 💡 Tips for marketers on effectively deploying ABM campaigns 💡 How to scale an account-based marketing (ABM) war room 💡 Advice for GTM leaders on cultivating a positive culture at a startup & more! #abm #b2b #marketing...

In this episode of #TheGTMPack podcast, we interview Jonathan Gandolf, Founder & CEO at The Juice based in Indianapolis, Indiana. In this conversation, we dig into: 💡 The founder journey & what inspired Jonathan to launch The Juice 💡 How to approach developing a content marketing strategy that maps to the buyer journey/sales process 💡 What the "modern B2B marketer" looks like in 2025 &a...

In this episode of #TheGTMPack podcast, we interview Aaron Ross, Author (Predictable Revenue & many others), Board Member, & Entrepreneur based in Edinburgh, Scotland, United Kingdom. In this conversation, we dig into: 💡 What was Predictable Revenue all about & why is it misunderstood today 💡 The importance of determining what GTM approach works for your organization 💡 Finding your...

In this episode of #TheGTMPack podcast, we interview Sophie Buonassisi, VP of Marketing at GTMfund & GTMnow based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 The inspiration behind building a media company in the VC space 💡 How to map media and community strategies to the fund’s overall goals 💡 How to enable sales reps to strategically use the media content...

In this episode of #TheGTMPack podcast, we interview Rand Fishkin, Co-Founder of SparkToro & Snackbar Studio based in Seattle, WA. In this conversation, we dig into: 💡 Takeaways from different incorporation strategies 💡 The importance of audience building as early as possible 💡 The role of SEO in a AI world & more! #marketing #seo #leadership #entrepreneurship #ai #gtm