The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Nigel Edelshain, Blogger, B2B Sales at Sales 2.0 based in New York City. In this conversation, we dig into the details of his new eBook Make Sales Easier! Download the eBook today: https://bit.ly/makesaleseasier & more! #b2b #gtm #sales #selling #saas

In this episode of #TheGTMPack podcast, we interview Hugh Massie, Executive Chairman & Founder at DNA Behavior based in Atlanta, GA. In this conversation, we dig into: 💡 Why leaders must understand their financial behaviors 💡 The importance of managing self-limiting beliefs 💡 Why entrepreneurs should start small & finish big & more! #management #leadership #coaching #conciousness

In this episode of #TheGTMPack podcast, we interview Ding Zheng, Co-Founder at Event Shark based in Austin, TX. In this conversation, we dig into: 💡 How should GTM leaders approach their content strategies 💡 What are Ding's recommended content types & styles 💡 How to work with sales enablement teams to have better, more effective content that maps to the buyer journey/sales process & mo...

In this episode of #TheGTMPack podcast, we interview Shirin Shahin & Megan Pratt, Product Marketing Consultants. In this conversation, we dig into the details of how they helped Grammarly's product marketing team completely refresh or create 14 sales assets including one-sheets, slides, & scripts for sales conversations. Their case study highlights how third-party consultants can offer a f...

In this episode of #TheGTMPack podcast, we interview Doug Landis, Chief Executive Officer at DL ADVISORY based in San Francisco, CA. In this conversation, we dig into: 💡 Myths about storytelling at early-stage companies & large established brands 💡 How to approach developing your company, customer, & personal stories 💡 What SaaS brands should do to develop a MOAT & more! #revenue #b...

In this episode of #TheGTMPack podcast, we interview J. Ryan Williams, CEO & Executive Producer at ANTEATER MEDIA based in Seattle, WA. In this conversation, we dig into: 💡 How sales leaders, sales reps & founders discovery their personal stories 💡 How sales teams build pipelines & generate sales through short-form videos on social media 💡 How to develop trust and build connections...

In this episode of #TheGTMPack podcast, we interview Matt L Marshall, Partner at The Catalyst based in the San Francisco Bay Area, CA. In this conversation, we dig into: 💡 Key takeaways from the journey from CRO to executive recruiter 💡 What CEOs should look for when hiring a new CRO 💡 Practical wisdom for leaders to make their journey sustainable & effective & more! #revenue #b2b #gtm...

In this episode of #TheGTMPack podcast, we interview Drew Spitzer, B2B Startup Sales Consultant at Full Pipeline Consulting & Account Executive at Orum based in Oakland, CA. In this 4th of July 2024 🎆 conversation, we dig into: 💡 Key takeaways from the journey from SDR leader to AE 💡 Why the vast majority of sales organizations are failing to hit their goals 💡 How to prioritize accounts an...

In this episode of #TheGTMPack podcast, we interview Udi Ledergor, Chief Evangelist & former CMO at Gong.io based in San Francisco, CA. In this conversation, we dig into: 💡 How to convince your CEO/board to take a bold approach to brand building 💡 How to make content so good that people would pay for it 💡 How to develop authentic marketing & sales team alignment & more! #revenue #b2...

In this episode of #TheGTMPack podcast, we interview Martin Aguinis, Samuel Shandler, & Sam Edwards of SendtoWin based in New York, Miami, & Los Angeles. In this conversation, we dig into SendtoWin's 3 keys to outbound prospecting success which include: 💡 Deliverability - Make sure your emails don't get caught in spam! 💡 Copywriting - Deliver copy that's tailored to your targ...

In this episode of #TheGTMPack podcast, we interview Talya Heller G. 💡Competitive Positioning Advisor and Founder at Down to a T based in Austin, TX. In this conversation, we dig into: 💡 What EFFECTIVE competitive intelligence looks like at a B2B SaaS company 💡 Why competitive battle cards SUCK & the better solutions 💡 How to get sales reps to adopt the assets made by product marketing &am...

In this episode of #TheGTMPack podcast, we interview 🚘 Nitin Kartik, 🏆 Top Product Marketing Voice based in the Lawrence, New Jersey area. In this conversation, we dig into: 💡 How to compare & contrast B2B vs B2C vs B2G markets 💡 Key approaches to hitting your PMM team's number 💡 How to address optimizing retention from the PMM point of view & more! #b2b #gtm #sales #productmarket...

In this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers. Talking points include: 💡 Where to start to understand the buyer's journey 💡 The stages of the buyer's journey 💡 How we should think about touchpoints across the stages of the buyer's jou...

In this episode of #TheGTMPack podcast, we interview Bhargav Brahmbhatt, Principal Product Marketing Manager at Multiverse based in the San Jose, California area. In this conversation, we dig into: 💡 How to develop a narrative & story that connects with your B2B buyer 💡 What is the customer journey & why it's so important 💡 The importance of timing & focus & more! #b2b #gtm...

In this episode of #TheGTMPack podcast, we interview James Crane, Large Enterprise Account Executive at LeanData based in the Sonoma County, California area. In this conversation, we dig into: 💡 The unique attributes of enterprise selling versus SMB & mid-market prospects 💡 What makes a great enterprise sales professional 💡 The ultimate “tool kit” for an enterprise salesperson & more! #...

In this episode of #TheGTMPack podcast, we interview Jesse Williams, Co-Founder, Operator at Stori based in the Washington DC area. In this conversation, we dig into: 💡 Why most organizations struggle with messaging & positioning 💡 What messaging & positioning looks like pre-product market fit, versus at the growth/scale-up stage 💡 How to know you have launched the right messaging &...

In this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL. In this conversation, we dig into: 💡 How to balance brand building with direct response efforts 💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization 💡 Tactical advice to improve alignment around content & storytelling & m...

In this episode of #TheGTMPack podcast, we interview Adam Robinson, CEO at Retention.com & RB2B.com based in Austin, TX. In this conversation, we dig into: 💡 The inspiration to move from a Wall Street trader to a technology entrepreneur 💡 Should startup founders bootstrap or not 💡 How to establish an extremely transparent leadership approach & more! #ceo #b2b #gtm #leadership #founder #...

In this episode of #TheGTMPack podcast, we interview Ralph Barsi, VP of Sales at Kahua, GTM Advisor based in San Francisco, CA. In this conversation, we dig into: 💡 Key learnings from transitioning from a sales development leader to a VP of sales 💡 Advice to sales leaders on how to optimize their own state of being 💡 How to engineer a vision for your remote sales teams' success & more!...

In this episode of #TheGTMPack podcast, we interview Div Manickam, Mentor of workplace wellbeing, authentic leadership, & product marketing based in San Francisco, CA. This episode really touches the soul & gives us a lot to think about as we rethink our approach to leadership. In this conversation, we dig into: 💡 Defining the "winning together ” mindset 💡 How product marketers can...

In this episode of #TheGTMPack podcast, we interview Jenn Steele, CEO & Co-Founder at SoundGTM, Former CEO at Kissmetrics based in Seattle, WA. In this conversation, we dig into: 💡 Learnings from transitioning from CMO to CEO 💡 Trends within GTM motions in B2B tech 💡 How CMOs should approach hiring product marketer leaders & more! #ceo #b2b #gtm #leadership #founder #startups #productma...

In this episode of #TheGTMPack podcast, we interview Meredith Chandler, Head of Sales at PClub io based in San Francisco, CA. In this conversation, we dig into: 💡 Characteristics that top reps possess that the status quo reps don't 💡 Tips sales reps should keep in mind when conducting demos 💡 How to start the sales conversation before the demo & more! #sales #b2b #gtm #leadership #sales...

In this episode of #TheGTMPack podcast, we interview Daniel Cmejla, VP of Community at Apollo.io based in Burlington, Vermont. In this conversation, we dig into: 💡 How to get the best out of your community marketing team 💡 How executive teams should view investing in “community” 💡 How community strategies align with other parts of the organization & more! #communitymarketing #b2b #gtm #lead...

In this episode of #TheGTMPack podcast, we interview Cesar Viana Teague, Growth Advisor at NextLevel Consulting based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Key strategies for optimizing B2B sales teams performance via enablement 💡 The role technology plays in modern B2B sales enablement 💡 Metrics for B2B organizations to measure sales enablement programs & more...

In this episode of The GTM Pack podcast, we interview Al Sargent, Head Of Product Marketing at ArangoDB based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Best approach to take over an existing team as a new PMM leader 💡 What does your first 90-day plan look like at a high level 💡 How to determine product marketing effectiveness & more! #b2b #sales #pmm #productmarket...