The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Mark Roberge, Co-Founder at Stage 2 Capital, Professor at HarvardHBS, Founding CRO at HubSpot, Author of Best Seller "The Sales Acceleration Formula" based in Marblehead, Massachusetts. In this conversation, we dig into: 💡 Building a B2B SaaS startup within today’s market 💡 AI's current impact & what the future may hold 💡 Wh...

In this episode of The GTM Pack podcast, we interview Guy Rubin, CEO at EBSTA based in London, England. In this conversation, we dig into: 💡 The new world of B2B sales powered by AI 💡 Key findings from EBSTA's 2024 B2B Benchmarks Report 💡 What it takes to be a top performer in B2B sales & more! #b2b #ceo #revenueintelligence #sales

In this episode of #TheGTMPack podcast, we interview Scott Leese, CEO & Founder at Scott Leese Consulting & Surf and Sales based in Austin, TX. In this conversation, we dig into: 💡 What a nearbound strategy is 💡 How to make an immediate impact on sales reps' performance 💡 OKRs for the modern sales motion & more! #b2b #gtm #nearbound #sales

In this episode of #TheGTMPack podcast, we interview James Kaikis, Head of Go-To-Market at TestBox based in Chicago, IL. In this conversation, we dig into: 💡 His learnings from being the successful founder of the now exited PreSales Collective 💡 How GTM professionals should approach pipeline creation in 2024 💡 How has the presales function has evolved & where it's trending towards &...

In this episode of The GTM Pack podcast, we interview Asa Hochhauser, Director of Alliances at McGaw based in Delray Beach, Florida. In this conversation, we dig into: 💡 Top challenges for sales leaders in 2024 💡 How do we effectively deal with committee buying 💡 How B2B teams should leverage sales collateral & more! #b2b #sales #leadership #revenue

In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK. In this conversation, we dig into: 💡 Growth strategies that all B2B SaaS companies should be testing 💡 Why B2B marketing attribution is broken 💡 HockeyStack's data on touchpoints needed to close a deal & more! #b2b #gtm #growth #marketingattribution

In this episode of #TheGTMPack podcast, we interview Jake Reni, Chief Growth Officer at Revenue Reimagined based in Park City, Utah. In this conversation, we dig into: 💡 How executives must approach THE new go-to-market strategy 💡 How to effectively manage committee buying in today's market 💡 Why sales teams must embrace social selling on Linkedin & more! #b2b #gtm #sales

In this episode of #TheGTMPack podcast, we interview Maureen West, Product Marketing Leader based in Indianapolis, Indiana. In this conversation, we dig into: 💡 What does building relationships mean in business? 💡 How to build better alignment with various stakeholders as a product marketer 💡 Why getting to know your customers is more than quantitative statistics & data & more! #b2b #gt...

In this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York. In this conversation, we dig into: 💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty 💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them 💡 How...

In this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia. In this conversation, we dig into: 💡 What win-loss analysis is & why should PMMs conduct them 💡 Why customer/prospect research is so important to revenue growth 💡 How to determine, externally communicate, & train others on the voice of the customer/prospect & m...

In this episode of The GTM Pack podcast, we interview Rocco Savage, Head of Growth at Regie based in Miami, FL. In this conversation, we dig into: 💡 AI trends within the sales/GTM tech space 💡 How intent data works & what it means for us in B2B 💡 How can sales teams get the best out of AI & more! #gtm #ai #artificialintelligence #salestech #saas

In this episode of The GTM Pack podcast, we interview Atul Raghunathan, Co-Founder/CTO & Sriharsha Guduguntla, Co-Founder/CEO at Hyperbound based in the SF Bay Area. In this conversation, we dig into: 💡 What is the Hyperbound.ai origin story & what they are solving 💡 What was their Y Combinator experience like & key takeaways 💡 Why is NOW the time for AI & how will it impact our...

In this episode of The GTM Pack podcast, we interview Beth Forester, VP of Marketing at Animoto based in New York City. In this conversation, we dig into: 💡 What is top of mind for VP of Marketing going into 2024 💡 Why is video so important & in what ways should GTM organizations leverage it 💡 A recent marketing campaign that Beth found particularly effective & more! #b2b #gtm #marketin...

In this episode of The GTM Pack podcast, we interview Jake Dunlap, Chief Executive Officer at Skaled Consulting based in Austin, TX. In this conversation, we dig into: 💡 Why should sales organizations leverage AI today 💡 Jake's top sales new tools in 2024 💡 How to fit ChatGPT into your sales strategy in 2024 & more! #b2b #gtm #sales #ai #artificialintelligence

In this episode of The GTM Pack podcast, we interview Ryan O'Hara, Founder and CEO at Pitchfire based in Newmarket, New Hampshire. In this conversation, we dig into: 💡 Ryan's inspiration to launch Pitchfire & how it works 💡 Why email outreach is broken & recent SPAM updates 💡 Why social selling is important & more! #b2b #gtm #sales #salesdevelopment

In this episode of The GTM Pack podcast, we interview Braydan Young, GTM Co-Founder at Sendoso based in San Francisco, California. In this conversation, we dig into: 💡 The Sendoso founder & GTM story 💡 How can sales & marketing teams better align & crush their numbers 💡 What does the future have in store for Sendoso & the gifting/direct mail space & more! #b2b #gtm #demandge...

In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL. In this conversation, we dig into: 💡 Establishing the product marketing function from the ground up 💡 How to establish a crystal-clear strategy based on company objectives 💡 Setting expectations with the team & the organization & more! #b2b #productmarke...

In this episode of The GTM Pack podcast, we interview Ross Van Wyk, Co-Founder at OverQuota based in Scottsdale, Arizona. In this conversation, we dig into: 💡 How should sellers approach getting deals done and hitting their quotas in 2024 💡 How top sales reps do pre-call research and effective discovery 💡 Why sales coaching is critical to sales success & more! #b2b #salesleadership #sales

In this episode of The GTM Pack podcast, we interview Sandy Mangat, Head of Marketing at Pocus based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 What top priorities should your first "Head of Marketing" hire focus on during the early days 💡 When should an organization start building community? Is it ever too early 💡 Why it's so important to get you...

In this episode of The GTM Pack podcast, we interview Derek Osgood, Founder & CEO at Ignition based in San Francisco, California. In this conversation, we dig into: 💡 What’s broken in GTM/product launches & how does Ignition help? 💡 How to fix product, marketing, & sales misalignment 💡 What is revenue-based road mapping? & more! #b2b #pmm #productmarketing #productlaunches

In this episode of The GTM Pack podcast, we interview Stephanie Sanders, Head of Sales, Americas at Contractbook based in Richmond, Virginia. In this conversation, we dig into: 💡 Why the current market is more normal than we think 💡 The impact of remote work on sales teams 💡 What can SDRs & AEs do to break through the noise #b2b #sales #salesleadership

In this episode of The GTM Pack podcast, we interview Scott Sanchez, Founder & Chief Storyteller at PMMTeam based in New York City. In this conversation, we dig into: 💡 Why it's important that product marketing leaders "coach" & not just "edit" 💡 Why storytelling is so important in marketing today 💡 How he's seeing marketers leverage AI for writing content &a...

In this episode of The GTM Pack podcast, we interview Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine Expert based in the Virginia Beach, Virginia area. In this conversation, we dig into: 💡 How has Robert seen the salestech space evolve over the last decade and where does he see it going moving fwd? 💡 As part of a VC firm he sees a lot of new ventures, what are t...

In this episode of The GTM Pack podcast, we interview Anthony Kennada, Co-Founder & CEO at AudiencePlus based in Paradise Valley, Arizona. In this conversation, we dig into: 💡 What is an owned audience and owned media and who should adopt it? 💡 What's the difference between community vs social media versus an audience? 💡 How do you convince your board that investing in audience developm...

In this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada. In this conversation, we dig into: 💡 What is "Competitive Enablement" 💡 What storytelling looks like within a competitive market with similar messaging 💡 What is the balance between naming features versus not reinventing the wheel #b2b #gtm #...