The Grow Your Private Practice Show

Did you know that maintaining clear boundaries can also help to grow your practice?  It’s true. But unfortunately, when it comes to setting boundaries in private practice, there is no one hard and fast right answer.  Not only that, your boundaries can change over time.  No wonder we struggle to set and enforce boundaries!  So today I am absolutely delighted to have Caz Binstead...

With so many counsellors in your area, how can you make it easier for therapy clients to choose you? And how can you stand out while staying firmly within your personal disclosure boundaries? So let’s explore how to start forming this therapeutic relationship through your marketing while staying firmly within your personal disclosure and ethical boundaries.  In all modalities, the therapeutic...

Using hashtags on social media is free, easy to do and an effective way to get your posts in front of people with an interest in that subject. So it makes sense to invest a little time into learning how to use them.    So if hashtags mystify you, take a listen to this Jane Explains episode where I answer a listeners question about how to find and use hashtags.    I’ll share wit...

As a therapist, how do you feel about money? Do you feel confident, enforcing your cancellation policy and increasing your fees without stress? Or does the thought of doing those things make you feel anxious and tense? Well, my guest today is Lindsay Bryan-Podvin, a therapist that works with money anxiety, and in this episode, she shares how to cope with financial anxiety. We all need money in ord...

Did you know I run a membership for counsellors and therapists called Grow Your Private Practice?  Yes, and it includes training, workshops, resources, events - well, lots to help you attract more clients.  But it’s so much more than a place to access training. It’s a place that reduces your stress by showing you how to achieve success by getting focused. To connect with peers, get suppo...

No one can afford therapy now.  Well, it seems that’s what everyone is saying - the news, current affairs programs, magazine type programs etc. Everyone is talking about it - the price of energy, fuel for the car, how much a supermarket shop has increased. There's no getting away from it.  And it’s said to be causing a mental health epidemic.  So what is the impact of the cost of li...

In this, my 100th episode of The Grow Your Private Practice Show, I talk about the pros and cons of podcasting to help you decide whether it could be a good choice for you. And as a gift for you on the 100th episode, I’ve put together 9 FREE resources I’ve previously shared as part of the podcast so you can access them all together.  You’ll get: 6 Steps to turning an enquiry into a booking Wh...

How does having a niche impact your practice?  I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me. Elsie is relatively new to PP and has had her private practice since qualifying in 2019.  Yet since 2020, she has had a consistently full caseload. Wow.  She’s since chosen a niche and a...

Identifying your therapy niche is one of the things that will have a dramatic impact on the effectiveness of your marketing.  But what happens if you have a niche, and over time things change? Maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic.  In this episode of Jane Explains, I answer...

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 5 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning.  But there are 5 main things I’ve learned about working with counsellors in that time and I talk about them in this episode.&n...

Are you trapped in a number-crunching nightmare? Then listen up as I pick the brain of accountant Amanda Hines from  Axe Valley Accountancy . She demystifies record-keeping and explains about simplifying your private practice accounts. If your business finances are in a bit of a pickle, you're worried about taxes implications or you have a box of receipts that you don't know what to do w...

We all get Imposter Syndrome from time to time. Sadly, it's just a normal part of being human. But that doesn't mean you have to let it stop you from being successful.  So if you feel this way at times, take comfort in the fact that you're not alone, and that Imposter Syndrome is just a massive liar. It's basically your insecurities messing with you. And you can take steps to not let it hold...

It’s the next episode of 'Jane Explains' where I answer your questions about growing your private practice.  Today’s question is from Janice where she asks: “As you talk about using social media, how would you ensure client confidentiality and anonymity if any client or potential client comments on your posts?” Great question Janice! I’m sure many counsellors have wondered about how to use so...

When you run your own private practice with a to-do list a mile long, how do you know what to focus on to drive your business forward? Well, you have quarterly goals and action plans of course!  Wait, what?  Ok, don't worry, grab a pen and paper and I'll tell you how to set up quarterly goals and action plans. In this episode, I’m going to show you how to run a Quarterly Action Plan that...

If you've ever worried that you don't have anything new to say on social media, then this is for you. Because to be honest, it's probably all been said before. But although everybody seems to be talking about the same thing, about the same subjects, about the same issues, they're all sharing things in a slightly different way. In this episode, you’ll discover: How to take a topic and come up with...

Are you ready to stop overthinking and start taking action to grow your practice? It can be easy to overcomplicate your decision making and start second-guessing yourself. And the fear of making the wrong choice can leave you in Limbo and stop you from taking action. I’m not sure if this is perfectionism, or a kind of procrastination - probably elements of both - but it’s something that is basical...

As you’re starting to grow your therapy practice, have you thought about whether you should have a client waitlist?  Well in this first ‘Jane Explains’ episode, where I answer questions from listeners, I respond to Jo from Joanna Louise Therapy who asked about having a waiting list.  There are certainly pros and cons for considering setting up a waiting list and how it will affect your p...

Have you ever wondered if having a website is really worth it? Maybe you’ve heard others talk about how they get all their clients through word of mouth, or via a directory and now you’re unsure? Well, having a website these days is essential for many reasons, some less obvious than others.  So today I’m delighted to have Sarah Gershone with me, who is a web designer that works exclusively wi...

Do you feel nervous posting on social media? We're told as therapists that personal disclosure is bad, so it can be really confusing about what's okay to post and what’s not okay. It could be tricky to find your own boundaries while staying ethical.  So all of that, coupled with the feeling of pressure on social media to be popular, be perfect, keep up with everybody else, take the best pictu...

Have you ever been inspired to do something to grow your practice, but for some reason you didn’t follow through with it? If you’re nodding, then you’re not alone. But if you want success, action is everything. After all, nothing changes if nothing changes.   So if you want to move forward but for some reason, your growth is at a standstill, take a listen as I tell you how to turn inspir...

I love when people ask me questions, and today I’m going to answer a question Jo from www.joannalouisetherapy.com asked me. Jo actually asked a couple of really great questions and I’ll answer the next one in the coming weeks. Jo asked for some advice about how to cope with feeling isolated and a bit lonely when in private practice. And it’s a great question because with confidentiality issues, th...

When you’re just starting out in private practice or struggling with fears around being visible, it can feel like a lonely place. And sometimes it looks like everyone else has it all figured out. I remember seeing people that were just so natural on social media or in front of the camera, and thinking they had some sort of secret that I didn’t, and it would be impossible for me to do.  Ever f...

When it comes to your private practice, are you your own best-kept secret? Maybe you’re hiding in the shadows and letting the fear of being seen hold you back? And this is the problem, the fear of visibility can really get in the way of your success. You might even start beating yourself up about not doing the things you know you need to be to grow your practice. Not good, no one needs that. So in...

The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it’s important to make a great first impression and stand out from the crowd.  So here are 10 tips to help make your profile picture stand out, get noticed and be recognised.  Links to follow: Episode 52: How to start your private pr...

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying. In this podcast I explore: The negative impact of using ‘counsellory’ words aka psychobabble The importance of connection How to find alternative, more relatable words Some examples of how this might look...