The Grow Your Private Practice Show

What happens when you hit a crisis in your business? Well, I've just experienced this personally and today I want to share what I've learned. We are going to look at this from the perspective of both having a client in crisis and you having a personal situation.  And there's a trigger warning as I’ll talk briefly about bereavement today.  Before I start, I want to let you know I’m not co...

I can't lie - I really HATE most New Year resolutions. I think they are too punishing! So often they talk about ‘ New Year, New You ’, which I fundamentally disagree with I don't believe anyone needs to become a whole new you, as you are already pretty cool as you are.  However, I like the SPIRIT of New Year's resolutions. I’m a big fan of personal development. There are always things in our...

Well, it's almost Christmas, so what would you put in a letter to Santa? Here's my letter, and as I've been (mainly) good this year, I have my fingers crossed he will grant my wish because my wish is to do with you, a wonderful therapist. Take a listen - what would you add? Links: Join the Grow Your Private Practice membership before 8pm 3rd January 2023 to beat the price increase. Click here --&g...

If you’re a regular listener, or if you have the Grow Your Private Practice book, you’ll know that I run the Grow Your Private Practice membership. In the membership, I provide training and workshops to help you grow your practice and attract more clients more easily. So you might have wondered if the membership is a good choice for you - what it includes, what to expect and how will it help YOU S...

3 years ago, on 5th December 2019, I published the Grow Your Private Practice book. However, I struggle with seriously bad imposter syndrome. I never produce anything without that mean, evil voice sneering at me and saying no one would want to listen to me and that I’m not good enough in a hundred different ways.  It’s exhausting. So how did I overcome imposter syndrome and publish a book, an...

You're a therapist, so you know how prevalent mental health issues are. But on top of existing issues has been the pandemic, war, climate chaos, financial insecurity... and a whole lot of unpredictability and fear. That's a lot to cope with. So how can you cope as a therapist running a private practice when struggling with your own mental health issues?  If you are struggling, you are most de...

If you're a therapist, does social media ever seem a bit complicated to you? Maybe you just don't know what to say, or it takes ages to write a post?  If that sounds like you, then you're going to LOVE this! Because I'm going to share a quick social media post that will help you to connect with followers.  So take a look at this simple to produce and effective introduction post that you...

Are you ready to try something new? Did that attract your attention? Well, that’s because I started this podcast with a hook - something to attract your attention and encourage you to read on.  Because social media is a brilliant - and free -  way to attract clients, but people need to SEE what you write in order for it to make an impact and grow your practice.  And here’s the thing...

Do you write blog posts but find they don't get read? Frustrating, right? But the internet is a very busy place, and people on the internet are a bit - well, lazy! It’s not enough to just write a blog - it needs to entice readers in and spark curiosity. If it isn't attractive and easy to read, people will click away. So if you want your blog to get more readers, take a listen as I share 8 fool-pro...

Is it time to stop holding yourself back? Unlike the fear of failure, which is clear and obvious, the fear of success is confusing. I mean, you WANT to be successful, right? But the fear of success is sneaky, and without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back.  How frustrating is that? So today I'll be dem...

Your voicemail message makes the difference between someone becoming a client, or calling the next person on their list. So make this process as easy and welcoming for people as possible. Here are 6 ways to improve your message and hang on to that client. Links to follow: Ep 78 ‘Why smooth onboarding helps the therapy process, with Kim Simmons' Minds crisis page Grow Your Private Practice The Grow...

Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day? No, me neither.  So if you are feeling unmotivated and lethargic, check out this short Highlights Reel series sharing the most popular podcasts I've produced about self-care. In this, the last of the series I share 10 simple ways to get motivated to your private practice - because let's face it, we...

Being a therapist is a wonderful thing. I was a counsellor for 14 years and I loved it. But boy, it’s hard work. Listening to what clients are saying, watching for what they aren't saying, noticing body language and silences, and bearing witness to pain and cruelty they have experienced. It’s hard work at the best of times, but we’ve just been through a devastating few years. As a therapist, you a...

Let me ask you - how are you? I mean how are you really? Because we’ve all been through a rough few years, and as a therapist as well as having your own stuff to deal with, you also hold space for your clients. And let’s not mince words, because as much as you love your job, this can be a heavy weight to bear.  There has been a relentless amount of change and stress we’re all experiencing. So...

I’m recording this mid-September 2022 and boy, it’s been a tricky couple of years - worldwide, but here in the UK, we were going through Brexit when covid hit, we have a war in Europe, climate change seems to be really coming home to roost. The cost of living crisis and eye-watering energy price increases have impacted all but a minority. Politically - well, where do I even start! National and int...

If you’re going to invest your time into writing a blog (or producing other content) then you want to make sure you get results. And the result you ultimately want is regular client enquiries so you can sustain a consistent client base and ditch the’ feast and famine’ stress in your business. Sounds good. But how do you know what that is? What blogs can you produce to attract clients? Though actua...

I've made the controversial decision to freeze the price of the Grow Your Private Practice membership. But: Why have I made this decision? Why is it controversial? And what should you consider about your fees? In this episode, I explore whether you should increase, reduce or freeze your prices during the financial crisis. And I share why I decided to freeze the membership fee. So if you're unsure...

If you're busy and are struggling to find time for marketing, here are 8 tips for being more productive and growing your private practice when you're short on time. In this 'Jane Explains' episode, I answer Gail's question about what to do when you have other commitments in your life and are short of time to devote to marketing. Links: Episode 24: Managing your diary with time blocking Episode 56:...

Do you know your client's journey into therapy? Over the last 20 years, there has been a huge change in the way people buy things.  It used to be that people saw an advert and bought the thing, but with the advent of the internet, the buying process has become much more sophisticated.  So what is the process for your potential clients? And why is it so important for you to know? In this...

If you're a therapist and you want a successful private practice, then your mindset is vital. But what do I even mean by mindset? Why is it so important? And how can you go about improving yours? In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours. And check out some of my other podcasts abo...

If a new client leaves a kiss (X) on the end of their message, should you respond in kind? Or is that unprofessional? And if you don't, might they feel awkward or rejected in some way? So how DO you navigate a kiss on correspondence? Take a listen to this months Jane Explains episode where I answer this listener's question. I explore: Why do people leave a kiss on correspondence Whether you are ov...

Ok, confession time: My name is Jane, and I swear a lot.  It’s true, I love a good profanity!  But when it comes to marketing, does it help to connect with the right people or is it simply unprofessional for a therapist? It’s an interesting subject and it might just surprise you.  In this episode we explore: 🤬 Your attitude to swearing 🤬 Should you swear in your marketing 🤬 The p...

How do you feel about marketing your practice? Do leap out of bed, grab the notebook you called ‘ideas’ and allow your creativity to come out to play? Or does the thought of ‘selling’ yourself make you break out in a cold sweat? Ok, they might be a little extreme, but if you identify more with 2 than 1, then we need to talk! Because I’m going to talk about how you can attract more clients, but not...

If I had a pound for every time someone asks how to get therapy clients, I’d be a very happy lady! Because it's first question people ask when they start in private practice. It's understandable, and it seems like a simple question - but it’s not quite as straightforward as it might seem. So today we’re going to take a look at how to get therapy clients. And if you're looking for how to attract cl...

No one likes people seeing our mistakes. It’s embarrassing, right? And although you KNOW that making mistakes is an important part of the learning process, you would still prefer not to do it in public.  So here’s what happened when I managed to make an embarrassing mistake in public a couple of weeks ago.  Yup, I published the unedited version of this show, complete with mistakes and sw...