The Grow Your Private Practice Show

You've spent time creating a professional website. It looks good, you've explained what you do, and you're proud of how it represents your practice. So why aren't more people getting in touch? In this episode, I'm exploring one of the biggest misconceptions about counselling websites. It isn't always the design, your qualifications or even your SEO that's stopping people from contacting you. Inste...

Running a private practice teaches us all sorts of practical things. We learn about websites, marketing, SEO, blogging, Google Business Profiles... the list goes on. But what if some of the biggest lessons have nothing to do with marketing at all? This week, I share something that happened during the recent UK heatwave that completely caught me by surprise. After missing a podcast episode for the...

Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page? You're not alone. Most counsellors put a lot of effort into getting people to visit their website. But when someone finally decides they might want to get in touch, what happens next? In this week's episode, I'm talking about one of the most overlook...

Have you ever had that experience where you attend a training course, read a book or listen to a podcast and realise you already know most of it? That's what sparked this week's episode. It's easy to assume that if something feels obvious to us, it must be obvious to everyone else too. But what if that's not true? What if some of the things you've stopped noticing are actually some of the most val...

Do you ever get the feeling that everyone else has somehow worked it all out? That they're more confident, more organised, more successful, and somehow managing to keep up with all the things you're convinced you should be doing? Perhaps you've found yourself thinking: 'I should have sorted my website by now.' 'I should be posting more.' 'I should know what I'm doing by now.' If any of that sounds...

If you've ever looked at another counsellor's website and thought: "That sounds really professional. Maybe I should say something like that." … you're not alone. Most counsellors learn how to be counsellors before they learn how to market themselves, so it's only natural that we look around at other websites and directory profiles for clues about what we're "supposed" to say. The trouble is that w...

What if the reason marketing feels so hard… is because you’ve been trying to do it in a way that doesn’t actually fit you? Because so many counsellors believe they need to be: Louder More visible More confident online Or constantly “performing” in order to grow their practice And this conversation goes in a very different direction. This week, I’m joined by the fabulous Melitta Campbell, award-win...

There are some blogs you sit down and plan, and then there are the ones that keep coming back when you’re trying to switch off. This episode is about one of those. It started with something I kept noticing about counsellors, and the more I saw it, the harder it became to ignore. Not just what people were struggling with, but what they were making it mean about themselves… and how much weight that...

If you’ve come across terms like E-E-A-T or YMYL recently and thought… “I feel like I should know what that means…” You’re definitely not alone. In this episode, I’m joined by Theo Ruby - someone I’ve worked with for years and regularly refer people to when they need help with the tech and SEO side of their website. We’re talking about what’s actually changing when it comes to Google… and why, for...

There are a few things I see on counselling websites all the time. They’re not big, obvious mistakes. In fact, they’re usually things you’ve added because you’re trying to do things properly - be clear, professional, and helpful. But the way they show up can quietly change how your website feels to someone who’s already unsure about reaching out. And that small shift? It can be enough to make some...

How do you feel when you hear the word ' niche'? Because for a lot of counsellors, that’s the moment things start to feel… harder. What sounds simple on the surface can quickly turn into overthinking, second-guessing, and feeling like you need to get it 'right'. And that can be where everything stalls. So ithis episode, I’m sharing something I’ve noticed over the years, and why I’ve stopped using...

There’s something that doesn’t quite add up in counselling... We’re trained to be a blank slate… and yet we’re also trying to build connection, trust, and a sense that someone feels understood before they even reach out. So where’s the line? In this episode, I’m joined by Rainbow Tomes , a counsellor, coach and trainer who describes themselves as a ‘ mum on a mission ’. Their work is shaped by liv...

There’s nothing wrong with most counselling websites. They’re thoughtful. Careful. Full of good intentions. And yet… people still leave. In this episode, I’m talking about something I see all the time, websites that are trying to say too much . Not because you’ve got it wrong, but because you care, and you want to get it right. I share what’s really going on when someone lands on your homepage, wh...

There are a lot of counsellors out there. And if you’ve ever looked at your website and thought, this sounds fine… but it doesn’t really sound like me, this episode will likely hit close to home. Because clients aren’t choosing based on qualifications alone. They’re choosing based on something much harder to define, but much easier to feel. In this episode, I’m exploring what’s really going on whe...

Counsellor or Clone: Breaking Through the Monotony of Online Directories If your directory profile sounds like everyone else’s, this might be why... If your counselling directory profile isn’t bringing in enquiries, it might not be what you think. Because often, it’s not about your qualifications… or your experience… or even your approach. It’s because your profile sounds like everyone else’s. In...

I talk a lot about connection in marketing. How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out. But there’s another way of looking at this: one that doesn’t get talked about as much. And it might explain why someone can read everything you write… and still not take that next step. In this episode, I’m exploring the know, like and trust factor...

Many therapists worry about not getting enough clients in private practice. But there’s another fear that rarely gets talked about. What if you get too many? In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering . We look at why...

You don’t need more time to blog. You need it to stop feeling so big. If you’re a counsellor who keeps meaning to write but never quite gets there, this episode explores what’s really getting in the way, and how to make blogging feel doable again. And if you’ve ever wished someone would just hand you the structure so you could get on with it, I’ll also share how Framework First Blogging Method — m...

How to Organise Blog Posts and Keep Track of Your Content Do you know exactly what blog posts you’ve written? Could you find the right one quickly if a potential client needed it? Or does your content feel scattered, hard to see at a glance and harder to use? In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually...

Have you ever started a blog post full of energy… only to abandon it halfway through? If that sounds familiar, this episode is for you. We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish. In this...

There’s a lot of pressure to be visible all the time. Post more. Show up more. Keep going. But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’? In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing. If you’ve ever wondered whether there’s a calmer way to build your practice — this one’...

Could Email Counselling Be the Quiet Hero of Therapy? With Chloe Foster – Email Counselling Academy Correction: In this episode I incorrectly called Chloes business 'The Email MARKETING Academy', which was wrong. It's 'The Email COUNSELLING Academy': they work using email counselling, not email marketing. Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the record...

Blogging can feel surprisingly confusing, especially when you care about getting it right. In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely f...

Perfectionism in Writing, and the Goal That Actually Helps You already understand perfectionism. You’ve probably talked about it with clients many times. But when it shows up in your own writing, that understanding can disappear very quickly. In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improvi...

If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath. Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards. In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and n...