The Grow Your Private Practice Show

We all know consistency is important, but what does that look like in practice? Because it may not be quite what you expect.  So today the fabulous Sarah Dosanjh had kindly agreed to join me for a conversation about the reality of consistency. What is the gold standard? What is the worst-case scenario? What part does perfectionism play?  What is the reality of consistency? What’s right f...

Do you use a word of the year?  A word of the year is a simple idea. It sets an intention so you know what you’re going to work on, increase or grow in your business or life.  It’s a great way to focus on the inspiring, the good, the positive and the possibility of the year ahead. And it’s completely free of course - so there are literally no drawbacks.  In this episode, I look at:...

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same?  You know how it is; you’re already busy enough but now have more to do, buy, plan and prep. And coupled with your own ‘stuff’ that can come up around Christmas, like missing those no longer around, loneliness, anxiety, stress, family issues (there are always some family issues that get sparked!).&n...

First impressions matter, so in this episode I have guest Kim Simmons, a VA that works exclusively with therapists, here to share her knowledge about why a smooth onboarding process helps the counselling process.  We look at: Why a smooth welcoming process helps the therapeutic relationship  How it can help a client continue the counselling process How it demonstrates that you run a prof...

I’ve often seen in counselling groups people say ‘follow me on social media and I’ll follow you back’. But though this can sound like a great idea on the face of it, there are some things to be aware of. So in this episode I invite you to take a closer look with me so you can make up your own mind if this is the right thing for you.  So let’s take a look at the good, the bad and the ugly of f...

One of the things I love about running a business is that I can be creative in my marketing. But what if you think you’re not creative? Maybe you don’t know how to allow your creativity to blossom. Or maybe you just struggle to find your own voice and everything you write comes across as a bit starchy or lacking personality? Well, don’t worry, because in this episode I have the fabulous and creati...

Constantly coming up with ideas for your content can feel impossible, but in this episode, I share my way to brainstorm ideas for blogs and social media and come up with a never-ending supply of ideas. But not just that, how to make the whole thing a pleasurable experience. Because the more you enjoy marketing, the more you’ll do it, and that consistency is what really makes a difference to your p...

Ho ho ho, Meeeeerrrrry Christmas! With Christmas fast approaching, in this episode I’m sharing with you something that will save you time, and benefit both your business and you. I’m sharing a free download, my early Christmas gift to you that will boost your social media engagement over the Christmas period, and in this episode I’ll walk you through how to make the most of it.  So if you wan...

If you struggle with perfectionism, it can trip you up in lots of ways. And if you choose to write blogs to grow your practice, it can stop you from publishing what you’ve written so neither you nor your readers get the benefit of your work.  So if you have written blogs but not published them and they are languishing in your drafts folder, take a listen as I explore 5 things to watch out for...

When you first start out in private practice it can feel like there is a never-ending list of things to buy and do. But here’s the thing: all you really need is to be qualified, insured and if required in your country, supervised. Everything else can wait until you’ve started getting an income.  But so often we can feel compelled to buy certain things because we think it’s what a business nee...

Quick question for you:   Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day? No, me neither.  So if you’re feeling lethargic and need a helping hand, here are 10 super simple ways to get motivated to work on your private practice - because let's face it, we all need a little help sometimes. Links to follow: For info about the Grow Your Pri...

We’ve all heard of burnout, and it’s so much more than being tired or exhausted. But how can you recognise it? In this episode I have guest Charlie Hyde talking with me as we share our experiences of burnout along with some practical tips and ideas to protect yourself.  About Charlie Hyde Charlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the pho...

Blogging is a brilliant - and free - way to help people, connect and share your knowledge. But it’s an underutilized marketing strategy.  So if you want to start blogging it up your game, here are 9 tips to get more readers on your blogs. Because let’s face it, if you’re going to the effort of writing a blog, you want as many people to see it as possible. Links to follow: Growyourprivatepract...

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for? In this episode we look at: Why directories can be a great choice Some of the downsides How being on a directory fits into your marketing strategy What to do if your is currently not working for you Links to follow: Episode 5:...

You know that posting on social media is both a free and effective way to let people know who you are and who you help. But why does it feel so hard? Well, there are many reasons and it could be different things for different people.  So today I’m going to explore 8 reasons why you’re struggling to get results on social media. Links to follow: Episode 8: What is social media engagement, and w...

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years?  Or maybe ultimately you feel guilty for changing people that need help.  Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practic...

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you. It’s a win/win situation.  So in this episode, I talk about making therapy more accessible to people.  And to be clear, I’m not referring to reducing your fees, offering concessi...

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think.  So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundaries And I share a simple tip you can use to work out if something is appro...

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.   Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client.  Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility...

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode.  So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcast I’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a w...

How you handle that first contact over the phone is important and is the difference between having a new client appointment in your diary or not.  So in this episode, I share some really effective but simple tips to be sure that if you are a good fit for them, they make that appointment.   Here's what you'll learn in this episode: The reality of phone enquiries The importance of min...

What do clients need when they land on a therapist's website?  Well in this Highlights Reel I interview the fabulous Sarah Gershone from  strong roots web design  and we talk all about this. Sarah Gershone works specifically with counsellors to make beautiful, functional websites.  And in this episode, we’ll be busting 5 myths about websites that could be holding you back, name...

The Grow Your Private Practice Show has been going now for over a year which means it has become a great resource for counsellors and therapists. There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too, sharing their knowledge and expertise so it’s worth taking a look over past e...

How are you? I hope you are doing well and looking after yourself, because looking after yourself is often something that we talk about and encourage clients to do - but we’re not so good at doing it ourselves.  If that sounds familiar, then you’re going to love this episode as I have a very special guest with me.   Howard Baumgarten is a Counselor with his own practice in Lakewood,...

Did you ever have someone refer to counselling as a ‘chat over a cup of tea’, or ‘just listening to people moaning on’, or even suggesting that you just say ‘how does that make you feel’ over and over’.  Frustrating, isn’t it. But the problem is, these messages discount the training and skills required to be a therapist and if we keep hearing them, they can have an effect.  So how can yo...