The Graham Cochrane Show

As the New Year rolls in and everyone is excited about making resolutions and becoming a better person, I feel like there is a huge missed opportunity.   Instead of announcing bold new goals to the world for 2020 that have no basis in reality, there is something more strategic you and I can do.   In fact it's a simple question that you should ask yourself (and your spouse if you're marri...

We all are in the business of selling something and a transaction must take place in order to pay our bills - but are you too focused on selling your thing that you get the order of things backwards?   Instead of selling and then giving our customers the thing they bought (and hopefully good service) what if we gave BEFORE we ever sold anything?   Today I want to share with you not only...

Which would you rather have: a $1 Million product or a $1 Million launch?   It's kind of a trick question as million dollar launches are virtually impossible for most people to pull off and can create a TON of stress and pressure if the revenue is necessary for your survival.   Plus, even if you DO someone hit a $1M launch there's no guarantee you can repeat yourself.   Having...

How often do we get tripped up in business (and life) because we are trying to run someone else's race and not our own?   How often does comparison and jealousy lead down the path of wasted time and discontentment?   What would it look like in 2020 if you simply ran your OWN race in business?   How much more joy and freedom would you have? How much more could you get DONE?!   T...

In a sea of ever growing content and media it’s getting harder and harder to stand out. Safe, predictable, expected content won’t cut it. And I’d argue it never did. One of your power tools to growing your audience and consequently your income is to create polarizing content - content that divides. Sound scary? Welcome to the club. But you know what is scarier? Having nobody listen to what you hav...

Can I go on a rant for a minute? If you're looking to start a business, you will never have everything lined up or figured out perfectly before you launch. Never. And this is true for one simple reason: things change. Constantly! The secret then to creating a lasting profitable brand is to two fold: start now and evolve later. Both verbs (start and evolve) are crucial. Let me give you some example...

Want some "low hanging fruit" type easy ways to increase revenue in your business? Then it's time to realize an important truth in business:  there is no “one price fits all” scenario. If you have only one tier/option for your product at one price you’re making a mistake.  Some people will be glad to spend more with you if you only offered more value.  Your job is simple: give peopl...

There's nothing really special about me or my business that allows me to run it in under 5 hours a week.   I've simply followed a 4 step process over the past 10 years that have allowed me to reduce my work hours little by little, each year.   And the good news is you can follow that same 4 step process.   Maybe your goal isn't 5 hours like me. Maybe it's just 20 hours a week but wi...

Here's a secret to have a successful business: y ou don’t need to innovate, just add value. That's right - you don't need some once in a lifetime, original idea to make a good living. And you certainly don't need to be in front of the "wave" in order to make a profit. You simply need to find ways to add value to people day in and day out. Today I'm going to give you 7 different ways you can do jus...

One of my students recently grew her email list by 25X in just one week! What's her secret? That's what I'll be discussing in today's episode. The fastest way to get more subscribers on your email list so you can sell more product and grow your business.

Every good story or movie follows the same 7 element pattern. Without one of these 7 elements, audiences rarely connect with the story and it has no impact. Ironically the best way to sell your product to the world is to use the exact same 7 elements in your sales copy, positioning, and branding. Author turned marketing coach, Donald Miller, wrote an incredible book called  Building A StoryBr...

People over profit sounds like a nice idea. But is it really a wise business philosophy? Granted, profit over people sounds like a recipe for disaster but is the idea of focusing on people and letting the profitability of our businesses take care of itself a smart move? The answer might surprise you!

If you need to dramatically increase revenue in your business then you need to charge more.   It's that simple.   But by charge more I don't simply mean just increase your prices (although that might be in order).   I mean you need to create and offer some premium products or services that cost a lot more than your base line stuff.   But what if you are racking your brain and w...

Email is taking over our lives as business owners.   We spend hours and hours inside our inboxes many of us trying to “manage” our email and achieve what’s called “Inbox Zero” where we clear out our email inbox each day.   What a giant waste of time!   Today I want to break down the 3 biggest mistakes we are making with email each day and then I want to show you a better way.  ...

I recently got an email from Hannah and she asked a great question:   "Should I sign up for Kajabi now even though I'm not making any money or should I use cheap alternatives until I'm making enough to switch to Kajabi?"   Now - as an unapologetic Kajabi evangelist you know where I stand on Kajabi. It's the absolute best platform to run your entire online business on.   I use it to...

Some days I just feel like I'm one giant phony.   If you've ever asked the questions: "Who am I to create this business/content/product?"   or   "I'm not an expert, why should people listen to me?" then welcome to the club.   What club is that?   Club Imposter Syndrome. And yes - it's a real problem.   Today I want to be candid about how I've struggled with feeling li...

I used to scramble for content ideas for my business. I’d sit at my computer staring at a blank screen waiting for a good video or blog post idea to come. Basically I was "winging" my content strategy (if you can call that a strategy) and I hated every minute of it. I've since changed my ways. These days I actually map out a year's worth of content in advance. That's right - 12 months of content -...

As a business owner you should always be investing in your future and building wealth. Last episode we talked about cash flow management for your business (bank accounts, taxes, paying yourself a salary, setting aside profit).  We then talked about there being 3 things you should do with your business profit (after reinvesting in your business) and the first one was build cash reserves. Today...

How you handle the money and finances in your business will make or break you.   If you don't have a strategy and system to manage the cash flow each and every month - even when the numbers are small - you are headed for stress and trouble when both the good and the bad times come.   Over the next two weeks I'm going to dive deep into how I handle the money in my business and give you so...

What does it take to earn six figures a year? Well it depends on who you ask. Personally I believe there are a few myths floating out there about the subject and I want to bust them right here and right now. Today I'm tackling 3 myths in particular when it comes to earning $100,000 a year or more in your business so you know the truth and better achieve your goals!

Selling via a webinar can be a powerful strategy when launching or promoting one of your online courses or memberships (or heck, even coaching spots!) But HOW you run your webinar can be the difference between a fun live training and a profitable one. Today I want to share with you 4 keys to running profitable webinar, one in which your attendees get massive up front value and you convert more of...

Overwhelm is the problem of our day. Too much information is overwhelming. Too much conflicting information is overwhelming. On top of that, our lives are too busy to take the time to comb through and make sense of it all even if we could! In every niche there is overwhelm and that means smart people (like you) can create a business opportunity by simplifying the topic and helping people get resul...

Should you use YouTube or Facebook as the primary tool to grow your business? I say, why not use both?! They are each totally different animals with different strengths and weaknesses - but when harnessed together you can create an audience building, business growing machine! Today I'm giving you a simple 4 step strategy you can use to leverage both of these powerful tools to grow your business an...

My first course launched back in 2010 to the sad tune of about $170. My most recent course launch did over $170,000. It's safe to say I've gotten a lot better at this thing. But in thinking back to that original online course that started it all for me I can identify three critical mistakes I made that seriously hampered my revenue. Granted I had a much smaller audience back then, but even so I co...

Today I’m going to give you a path way to earning different (and better) types of income. This pathway will help you not only earn more money but work less as well. One of my favorite books of all time is Robert Kiyosaki’s follow up to Rich Dad Poor Dad - a book called The Cashflow Quadrant. The Cashflow Quadrant shows how there are really only 4 ways we can make money. Two of them are taxed at th...