The Graham Cochrane Show

I always thought there was one defining quality of a successful entrepreneur - a high risk tolerance. To me, every successful business owner I had known or read about did something risky and seemingly was unafraid the whole time. So a scaredy-cat like me wasn't going to make it in business. I didn't like the unstable nature of freelance work when I tried it early on so I figured entrepreneurs...

In an ever growing ocean of content online, what is going to make yours stand out?   How can you ensure people not only checkout your videos, articles, or podcasts but also love them, engage with them, and more importantly take the next step of diving deeper in the relationship with you and your brand?   Well it's all in how you structure things.   Today I'm sharing with you my 5 pa...

It’s been almost 90 days since the official designation of this global pandemic.   Back in early March I had NO CLUE what was going to happen to my businesses in light of COVID-19. Now I do.   Specifically I see 4 key takeaways from this situation that have proven true in my businesses and I think can apply to yours.   My hope is that this episode will encourage you and give you wis...

It's been an intense week here in the US.   In the wake of the brutal killing of an unarmed black man, George Floyd, in Minneapolis there has been a nationwide outpouring of anger and desperation in the form of protests. Including in my city, Tampa Florida.   I had some content pre-recorded for today but I felt the need to pause and address this horrific situation - and really the system...

I'm sick and tired of all the "gurus" online talking about passive income in front of a Ferrari. It just makes me feel icky and uncomfortable.   And I teach people how to build passive income too!   Today I want to cut through the hype and just give it to you straight. Passive income is a beautiful reality and there are 3 core ways to create it online.   I'm going to give you the tr...

I'm a huge fan of passive income. Virtually 90% of my businesses are automated.   So you can imagine how I felt when a troll on YouTube recently left me this comment: "Living on passive income is immoral and does nothing to advance society."   Is he right?   Not by a long shot! Time to bust some myths and faulty assumptions !

So many online business owners are obsessed with getting that magical "k" at the end of their Instagram follower count.   Or hitting 10k and getting the all elusive "swipe up" feature!   The reason? They want to grow their business.   But does having a larger following/presence on Instagram really help you make more money?   Not really.   What most entrepreneurs should be...

One of the best things you can do in life is to commit to creating more than you consume.   I know the economists want to label all of us humans as "consumers" and in some senses it's true - consuming doesn't have to define us.   But in reality it does.   Most people consume TV, video games, YouTube videos, and social media content FAR more than they create anything.   If you w...

If it seems like a lot of work to build an online business, you're right.   But that doesn't mean that you HAVE to wait until you've built up a big list and finished a massive flagship online course or membership to be able to sell something.   In fact you could build, launch, and sell a simple mini course in the next few weeks pretty effortlessly if need money quickly.   In today's...

Have you ever been scared to put yourself out there and start sharing content with the world?   Scared that people will criticize what you say or question your credibility?   Afraid that you'll make a mistake and say something foolish?   Afraid that none of what you do will actually work and create the income you really need?   Welcome to the club.   I've been scared since...

Now is the time to be creating as much content for your brand as possible.   And while that can seem like a daunting task, I personally can attest to the fact that live video is practically the easiest and fastest way to do that.   Not only is it easy, it can help you grow your audience (and business) faster than just about any other method!   In today's video I reveal the 3 ways li...

Right now it's looking like we are heading for some kind of global recession. And what's fascinating to me is some of the world's most profitable companies were started in the throws of a recession (think Apple, Microsoft, and Disney) In facts recessions and economic downturns create more millionaires than almost any other time. So my question for you is: why shouldn't YOU become one? Today I want...

How come so many businesses are being forced to shut down during this economic crisis when they just finished a decade of incredible prosperity?! Where did all that money go? And more importantly what should YOU being doing right now to ensure your future prosperity? Today I break down three critical lessons that this crisis just taught us.

I don't know where you stand on social media use - whether you love it, hate it, or fall somewhere in between.   But I am about to quit social media (Instagram, Facebook, and Twitter) for a full year.   And in this video I'm going to share with you the 5 reasons why.

Do you struggle with that tension of wanting to promote your online course or membership to your audience but without feeling sleazy, pushy, or like your constantly selling?   We all know that guru, or business you follow that seems to be launching something new every single week and flooding our inboxes with promotional emails.   We definitely don't want to be THAT guy (or girl).  ...

Have you ever launched a product that got zero sales?   Or sold so few that you feel like giving up?   Welcome to the club.   But the question in your mind might be "Is there something that I'm missing?"   Or, "Am I just not cut out for this online business thing?!"   Today I want to share with you my method for creating products that are virtually guaranteed to sell.

Did you know there are two primary ways business owners see the world?   You either have an abundance mentality or mindset OR you have a scarcity mindset.   The difference between the two can be life or death for your business, no matter what your current circumstances are.   In today's episode I break down the difference between these two opposing mindsets and then share with you w...

Sometimes I think we make marketing and selling way too complicated.   I was reminded of this just the other day when my 10 year old daughter Chloe explained to me how she sold a bunch of product in this business simulation event she participated in.   She went from selling hardly anything all morning, to clearing out her entire store inventory in the afternoon - all by making two simple...

There's a reason why I make fun of Facebook Ads so much in my content.   Simply put, there is a MUCH better way to grow your business than running ads.   There is a marketing strategy that no one seems to want to talk about, and yet it works day and night for me and my businesses.   Today I want to share that strategy with you and give you 5 reasons why it is truly the best and most...

Everybody wants to be "the best" at what they do in career and business.   Instead, I believe you should focus on simply being good enough.   When you focus on trying to be the best there are 4 key consequences that people fail to realize.   But when you focus instead on just being good enough to make a living there are 3 key benefits that follow.   Sound crazy? Let's discuss!

Are you afraid to start a business because you feel that the topic or niche you're serving is an oversaturated market?   Are you stuck in a business that you've already started and think it's because of market saturation?   What if I told you that market saturation is actually a good thing?   That might sound a bit crazy but trust me it's true.   Today I want to help change you...

There’s this “motivational” video on YouTube that’s a compilation of Elon Musk interviews (billionaire founder of Tesla and Space X) called WORK EVERY WAKING HOUR.   In it Musk actually shares some fascinating thoughts that I found very inspiring indeed - but I was intrigued to hear what this “work every waking hour” thing was really about.   About half way through the video it cuts to a...

In a world of powerful data and analytics tools at our fingertips, could looking at the numbers actually be hurting our business and growth potential?   I mean, the quote goes: "What gets measured, gets managed" right?! Maybe.   Today I want to uncover the darker side of our insatiable appetite for analytics and make the case that there's a better way to grow your business than looking a...

I’ve always heard the average millionaire has 7 or more streams of income. Meaning they earn income from 7 different sources.   As compared to say the average worker in America which has exactly one stream of income - their job.   Over the years I've slowly built up to 10 streams of income myself (not including my wife's business) and in today's episode I break down exactly what they are...

Things ain't what they used to be when it comes to online business.   If you are running or building your business and presence online in 2020 like many of us did in the past 5 years you probably won't hit your income goals this year.   Or worse, you'll have to shut your online business down entirely.   Today I want to kick off the new year by sharing with you 3 huge mistakes I see...