The Graham Cochrane Show

If you're a business owner creating content on YouTube, and it's exhausting, it eats up your whole week, or you cringe every time you watch yourself back, this is for you. I'm going to show you a simple method that helps you actually enjoy making videos, make them in a fraction of the time, and turn them into clients. Chapters 00:00 Why full scripts and pure improvisation both fall short 05:31 The...

What if you could have all the income of a coaching business without being stuck on client calls all day? Picture it: an open calendar. A real vacation, where you’re not checking your phone. No more ending the week exhausted from back-to-back calls. Most coaches think that’s a fantasy, because ‘that’s just what the job is.’ It’s not. There’s a way to build a high-paying coaching business where you...

There's something quietly robbing you of your success right now. It's not your market. It's not the algorithm. It's not your audience or the economy. It's you. And honestly, that's the best news you'll hear today, because if it's you, you can fix it. And the fix isn't a new strategy, a new tool, or a new funnel. It's been hiding in plain sight for over 2,000 years, and most people read right past...

I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too. Last year I wired Myron Golden over $375,000 to be one of his VIP clients for the year and I’ll tell you right up front that I’ve made over $2M in additional revenue running the plays he gave me. But the money isn't the most important thing I got. It was a princip...

"So what do you do?" It's the most important question you'll ever be asked in business, and most entrepreneurs blow it every single time. They start explaining. Their process, their method, their certifications. And you can literally watch the other person's eyes glaze over. But there's one simple sentence that flips it. Say it the right way, and people lean in, ask for your card, and sometimes tu...

I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more? For years I've heard the message from well-meaning Christians — 'just be content, don't be greedy, guard your heart.' But what if we've confused contentment (a state of peace) with ambition (a pursuit of growth)...

If you're doing six figures a year — maybe $100K, maybe $300K — and you feel like you've hit a wall... I need you to hear this: working harder is not going to get you to a million dollars. In fact, it's probably the exact thing keeping you stuck. I've coached hundreds of entrepreneurs through this exact ceiling, and every single time, it comes down to the same three things. Today I'm giving you al...

I've sold over $20 million in coaching online. And the biggest thing I've learned? Stop trying to convince people to buy. It never works. Why? Because people buy for one reason and one reason only: because they feel like it. So the question is: how do you help them feel like buying your thing? Today, I'm giving you the exact 3 strategies I use to sell high-ticket offers — without pressure, without...

Business isn't hard. You just made it hard. Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's already three pages too long. And they'll tell you they're "working on their business." They're not. They're hiding. Because as long as there's one more thing to build, you never have...

If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it's not an algorithm problem. It's not a consistency problem. It's a words problem. You're posting. You're showing up. But most of what's coming out of your mouth or off your keyboard isn't the kind of content that actually gets pe...

If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you. I know — you've heard the opposite your whole career. And look, you can be an incredible teacher, people can love every minute of your content, and still not buy. Because content doesn't sell. Belief does. Today I'm going to show you the difference — and why missing it is q...

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years. Here's why: looking at your competition isn't market research. It's a tax on your creativity. Every time you check what someone else is doing, you're not gathering intel — you're quietly trading your original vision for their ceiling. Today I'm going to show you why...

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably costing them thousands of dollars every single month. And here's the crazy part — their copy actually looks good. Great hook. Clear offer. They just skip one thing... and it's the one thing that actually gets people to buy. If you'...

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact clients you're trying to win. Most coaches think discounting is kindness. It's not. It's disrespectful. And today I'm going to give you the three rules I follow that let me charge pre...

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we didn't hold back. After 20 years of marriage and 17-plus years of both of us running our own separate businesses, we got real about the actual cost of entrepreneurship — the stuff nob...

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If you say so. Here's the thing — this comment isn't dumb. It's actually really common. And it comes from a broke belief that's keeping a lot of you stuck right where you are. So let's ta...

Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget. But what if it's not about working harder, getting lucky, or going viral? A client of mine just did exactly that. No funnel. No ads. No big following. She didn't even have a website page for her offer. Today I'm going to walk you through exactly what she did — and the one thing she bu...

Most people think you get rich first, and working less is the reward. What if that's completely backward? In 2009, I was broke. On food stamps. A brand new dad, no job, just starting a business out of a spare bedroom. And a mentor told me to do something that sounded completely insane: stop working one day a week. Indefinitely. Not after I made it. Not once business was steady. Right now, while I...

Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And no, it's not one-on-one coaching. There's a model in between a course and a coaching call that almost nobody talks about, and it's the reason my clients are getting better results than...

What if you could become a millionaire working part-time? For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a week. And in this episode I'm going to show you exactly how that's possible. We're going to start by looking at the two kinds of millionaires — because most people are chasing the wrong one. Then I'm going...

The expert era is over. And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But somewhere deep down, you already feel it. Something's shifted. The stuff that worked for the last ten years just… doesn't hit like it used to. The content's harder. The audience is harder. Being good at wh...

The clients who pay you the least are costing you the most. I know that sounds backwards — but after 16 years of building businesses and coaching hundreds of entrepreneurs, I can tell you with absolute certainty: your low prices are not protecting you. They're slowly destroying your business. Now, most people think the solution is simple — just charge more so you can make more money. And yes, that...

There are three reasons most entrepreneurs stay broke their entire career — and none of them are what you think.  It's not the economy. It's not your niche. It's not your following size. It's not even your work ethic. In fact, some of the hardest working people I know are also the most broke.  What's actually keeping you broke is invisible — it's running in the background like software y...

What if the reason your income isn't where you want it to be has nothing to do with how hard you're working — and everything to do with the fact that you're working too hard? I know that sounds backwards. But I've built a multi-million dollar business working five hours a week, and I want to show you exactly why slowing down was the best business decision I ever made Because when you slow yourself...

What if I told you that one of my coaching clients had only 500 YouTube subscribers — and was making $30,000 a month? No viral videos. No massive following. No posting every day. Just a tiny audience and a huge income. Most people assume that to make serious money online you need hundreds of thousands of followers, a big platform, and years of grinding out content before anything happens. So they...